IAM1530 – Founder and Author Provides Online Personal and Professional Development Training In Humanist Learning

Jennifer Hancock is a mom, author of The Bully Vaccine, and founder of Humanist Learning Systems. Her professional background includes stints in both the for-profit and non-profit sectors. She has served as Director of Volunteer Services for the Los Angeles SPCA, sold international franchise licenses for a biotech firm, was the Manager of Acquisition Group Information for a ½ billion-dollar company, and served as the executive director for the Humanists of Florida. Her speaking and teaching business coalesced into the founding of Humanist Learning Systems which provides online personal and professional development training in humanistic business management and science-based harassment training that works.

• CEO Story: Jennifer was raised as a humanist, and is considered one of the top speakers and writers in the world of humanism. Founded Humanist Learning Systems – teaching humanism – a combination of Love, Rationality, Science, and Responsibility. She loves teaching but does not love to travel. That's why her online learning platform is a good win-win for both the learners and for her.
• Business Service: Teaching. Online learning platform.
• Secret Sauce: Background in behavioral science. Teaching behavior, as to what is going on, what exactly needs to be done to make it stop.
• CEO Hack: (1) Only give 80% and 20% to family and things you're passionate about. (2) Bring in allies
• CEO Nugget: It will be okay
• CEO Defined: Responsibility and getting the stuff done. Letting go of control and allowing creativity

Website: https://humanistlearning.com/

LinkedIn: https://www.linkedin.com/in/jennifershawhancock/

Previous Episode: https://iamceo.co/2018/12/13/iam128-founder-and-author-provides-online-personal-and-professional-development-training-in-humanist-learning/

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Transcription

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00:21 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

00:46 – Gresham Harkless

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Jennifer Hancock of Humanist Learning Systems. Jennifer, it's awesome to have you on the show. What I want to do is read a little bit more about Jennifer so you can hear about all the awesome things that she's doing. Jennifer Hancock is a mom, author of the Bully Vaccine, and founder of Humanist Learning Systems. Her professional background is varied, including stints in both the for-profit and nonprofit sectors.

She has served as a director of volunteer services for the Los Angeles SPCA, Sold international franchise licenses for biotech firms was the manager of acquisition group information for half a billion-dollar company, and served as the executive director for the Humanists of Florida. Her speaking and teaching businesses coalesced into the founding of Humanist Learning Systems, which provides online personal and professional development training humanistic business management, and science-based harassment training that actually works. Jennifer, are you ready to speak to the I AM CEO community?

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01:46 – Jennifer Hancock

Yes, I am.

01:47 – Gresham Harkless

Awesome. Let's do it. So the first question I had was just to hear a little bit more about your CEO story and what led you to start your business.

01:53 – Jennifer Hancock

I had been working for the Humanist of Florida as their executive director, but I became a mom and they needed someone who could devote themselves full time. And I realized that wasn't me anymore because I was a mom. So I had them replace me and dedicate myself to being a mom, but that didn't last long because I didn't really set out to form this business. It was almost forced on me. And I'm really glad it happened that way. And then I found my calling because I do feel that what I do is my calling. But I didn't really intend to end up here.

02:28 – Gresham Harkless

It's funny enough, is like I say a lot of times with a lot of things that I did, it was people that were kind of forcing me to do a lot of the things like, and I do the digital marketing is like, oh no, I want you to do that. I mean, I was like, nah, that's okay. Or you don't have to pay me. And then some people's forcing your arm and saying, hey, no, you should do this. This is what you're good at. And sometimes you just kind of move with the universe, regardless.

02:48 – Jennifer Hancock

Exactly. That's kind of what happened to me.

02:50 – Gresham Harkless

So, I wanted to drill down a little bit deeper and hear exactly how you're serving clients. Can you tell us a little bit more about what you're doing?

02:55 – Jennifer Hancock

It turns out I do like speaking and teaching, but I don't necessarily like the travel part of it because it takes me away from my family. And my priority is my family. And then the other problem I was having, especially with teaching people how to stop bullying using behavioral science. And this is kind of important for people to understand that this part of it is what kind of forced me into my business. I can train a bully to stop. And given the problems we have in society with kids and in the workplace, it's immoral to not share that knowledge with other people. And I realized that A, I don't like traveling, and B, trying to teach people one-on-one is not an efficient way to create societal change. If I get hired by a company to teach them how to stop harassment in the workplace, I'm simultaneously teaching the parents who work in the workplace, because where are the parents that are in the workplace? I'm teaching them what they need to know to teach their kids, and so I can get an economy of scale. But the other reason to kind of put this online is to create this online learning company so that I don't have to travel.

I'm really, I can train as many people by not leaving the house as it would take me to leave the house, even just going to the next town over. If I had to drive an hour, that's an hour each way, plus an hour in the training, that's 3 hours every time I do a lesson versus recording it once and they can come in and take it from me and I don't have to travel to them. But they still have access to me to ask questions, get feedback, and all that stuff. So for me, the online learning component fits my personality because I'd like to do the education part, but I increasingly do not like to travel unless it's somewhere cool like India. Do you want me to go someplace cool? I will go, but in general, no. A lot of my business was kind of grown around my desire to not do things, which is a really weird way to grow a business. But I was very clear on what I didn't want to do. And so every time I tweak my business, it's because I've realized there's something I don't like to do. And so I find a workaround to it that allows me to still do the work, but in a way that eliminates the things I don't like about the work and maximizes the stuff I do.

05:04 – Gresham Harkless

I absolutely love that because a lot of times, and this is true, it's in my eyes, an entrepreneurial type mindset, because you're saying, okay, I have a problem. I have to do all this traveling. I don't wanna do this traveling. How can I not do this traveling but still have the same impact or even a greater impact by doing something different? So you decided to write a book, you decided to do a lot of these things online largely because you had that problem and you understood that you had 24 hours in the day just like everybody else. So there was a limit to that and you figured out how to solve that problem. So I love that.

05:33 – Jennifer Hancock

You know, what's the point of working from home if I'm not home for my family?

05:40 – Gresham Harkless

Yeah. Yeah. And I love that. And I've always heard like the quote-unquote laziest people are the people that do come up with that incredible kind of hacks or ways to kind of automate things because you're thinking, okay, I'm not going to do this. There has to be a better way and you either find that better way or sometimes you just create that better way. And a lot of times that's where the great innovations come about.

05:58 – Jennifer Hancock

Yeah. And that's exactly my philosophy I don't want to work hard, but I still want to work and I still want to have an impact on the world. So how do I do that? And that's, it just requires me to be creative.

06:08 – Gresham Harkless

There you go. There you go. And I love that. So now I wanted to ask you for what I call your secret sauce and you might've already touched on it, but can you tell us something that kind of differentiates you or sets you apart and makes you unique?

06:17 – Jennifer Hancock

I think it's because I do have a background in behavioral science. I used to be a dolphin trainer. I went to college to study linguistics and specifically to work as a dolphin trainer at a dolphin language cognition Research Laboratory in Hawaii. I had read the book, Day of the Dolphin, and that's what I wanted, when I was 11, I read and that's what I wanted to do. And when I went to college, that's what I did. Because that's just the sort of person I am. Anyway, you set a goal at 11, you do it, okay?

06:46 – Gresham Harkless

So- There you go, go for you.

06:48 – Jennifer Hancock

But the point is, I have this background in behavioral science in a way that most people don't. So I can actually like I have a cat in the background. My cat is trained to come to the station when I want her to. I'm a good trainer. And when I teach a lot of people who teach bullying and harassment topics, they're teaching it from a legal standpoint, and they're not actually teaching the behavior. Like, what is exactly going on? What exactly do you need to do to make it stop? And how exactly does that dynamic play out? And as far as I can tell I'm the only person in the world teaching that which really annoys me because I really rather other people to us so that I can go back because you know what I really dream of doing is watching Bollywood movies all day. No, I'm not joking. That's what I would be doing if I wasn't doing this. And you know, I can't because no one's teaching what actually needs to be taught. So it's 1 of those if I don't do it, no one's going to do it. So I have to do it. And that actually is my secret sauce because it's not only that I'm unique doing this and I don't want to be, but it's really motivating to know that if I don't do this, no 1 will.

I don't have a problem with waking up in the morning and thinking, oh crap, I have to do X, Y, or Z today. I never, never wake up thinking that. My business grew out of my desire to make the world a better place by teaching what I know, which is how to get these bullies to stop using behavioral science and everything flows out of that and the business kind of created itself because of that, and again I didn't want I'd rather other people teach this but no 1 is so I have to and that's my motivation that's the secret sauce and for people that have motivation problems, I think changing around what you're doing in your head and thinking about what you're doing makes the world a better place is if your only motivation is to make money, there are way easier ways to do it than to be an entrepreneur. Right? Running your own business is hard, but I'm never not motivated to do it because I have to do it because of overriding motivation is to make the world a better place. And everything I do is in service to that, including the creation of the company.

09:00 – Gresham Harkless

Makes perfect sense. No, I love that. It's kind of like your why is so much stronger. So I mean, and your why is obviously very strong, you know, with all the things that are going on in the world and with bullies, especially, I completely understand why you're saying, you know, I wish somebody else would do it, but they're not doing it. But I have to do it just because I know how to solve these issues and nobody else is doing it. So I have to do these things. So I definitely think that there could be no stronger pull than having a strong why like that.

09:24 – Jennifer Hancock

Yeah, and exactly. And when I say, you know, I wish other people would do it. That part of my motivation is to teach other people how to teach this so that I'm not the only person because I as an individual can only reach so many people and I want to reach the world so other people need to learn what I know and then teach it as well and then I can retire and watch Bollywood movies.

09:44 – Gresham Harkless

Well, awesome awesome awesome So I wanted to switch gears a little bit and ask you for what I call a CEO hack. This might be an Apple book or a habit that you have, but it's something that makes you more effective and efficient as a business owner.

09:54 – Jennifer Hancock

So my hack is I'm only giving 80%. And this seems like a really weird hack, Right? Someone's only giving 80%. And most people are, I have to give it 110%. Well, I don't have 110%. No 1 has 110%. And if I give 100%, then there's nothing left for the things that make life worth living, which is my family. And I find by committing myself to only giving 80% to the business that I'm forced to find creative ways to solve my problems, more efficient ways, both economically because I'm committed to staying within my budget and not going into debt for this business, right? That would not be good for my family.

I'm committed to being around for my family. So reminding myself that this is not the entirety of me helps me keep that work-life balance that's so critical to my happiness. I mean, people, you can tell I'm in a good mood. It is Friday afternoon. I'm in a good mood. And you know what? My husband and son are camping this weekend and I have a whole weekend I can work. And I'm excited about the work part I'm doing this weekend because it's 1 of the few weekends I can work because the boys are camping. Okay, fine. But I love what I do because it's not overwhelming.

11:07 – Gresham Harkless

I love that. And it reminds me of a book. There's a book by Damon John called The Power of Broke. But the whole idea and the concept around it is not just broken from a money perspective, but it's the idea that when you have a limited amount of resources, whether that be time or money or whatever, it forces you to be creative. Because if you know, like you said, I only have 80% of why I have to be creative on how I'm doing these things. And that's where all these great ideas come about.

11:31 – Jennifer Hancock

Right, exactly. But that's my hack is to remind myself about the work-life balance part and it also helps me remind myself to bring in allies. I spoke at a talent development conference in Tampa last month and I was speaking to 1 of the people afterwards and she has a skill set I don't have. She's really great at creating creative experiences for people to learn multiple things simultaneously. And I'm just in awe of her. She's really, really cool. Her name is Sherry Sutton, by the way, if you're interested. But she was like, well, you can learn this too. And I'm like, well, why when I have you? It's probably better for me to collaborate with you than it is for me to try and be you, right? I have my own skill set. I don't need to be everything to everyone. I just need to know other people who have the things I'm lacking and I need to collaborate with them. And that to me is part of that 80% hack I don't need to be everything. It's okay. My limits are actually okay.

12:32 – Gresham Harkless

Yeah, and your limits, what it allows you to spend that 20% doing the things that you're truly passionate about and, you know, spending time how you want to and have that work-life balance that you talked about. Right, and then it forces me to collaborate with people for the other pieces that would take me forever to put together.

12:48 – Gresham Harkless

There you go, there you go. And now I wanted to ask you for what I call a CEO nugget. And this is a word of wisdom, a piece of advice, or if you could hop into a time machine, what would you tell your younger business self?

12:56 – Jennifer Hancock

It'll be okay. You know, the CEO journey is up and down, up and down, and it's filled with moments of sheer terror. It won't be pleasant, but you'll be okay.

13:07 – Gresham Harkless

Absolutely. No, I love that. And it's always a good reminder because I always say sometimes you build it up in your head like the failures. They're never really sometimes as bad as we make them out to be. And you think that if something bad happens, you'll never ever be able to recover from it, but that's not always the case. So now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. So we're having different quote-unquote CEOs on this show, but I wanted to ask you, what does being a CEO mean to you?

13:30 – Jennifer Hancock

Responsibility. And responsibility, a lot of people think of responsibility as a bad word, right? It's something you want to avoid. And I just talked about a bunch about wanting to be lazy. Being responsible feels good. It means I'm getting stuff done. To me, A CEO is ultimately responsible for getting the stuff done. CEOs have a lot of trouble giving up control, right? Especially a solopreneur. We know how to do it, but how do I get someone to do my social media marketing for me in a way that I'm okay with? And this is gonna seem weird. A lot of times when I do training on how to stop a bully and I'm doing it with adults, inevitably a question about loading dishwashers comes up, right? And anybody who's married or lives with someone knows the problem of the dishwasher. The other person does not love the dishwasher the way you do, and it's completely wrong and really annoying. And they feel that way about you.

And this is an item of contention in a lot of marriages. And you just have to, if you want the other person to take on the responsibility of the dishes, you have to be okay with how they do them. The end goal is that the dishes get done. And it's the same thing with solopreneurs becoming managers, is you have to let go of that control and allow the other person to solve the problem their way. Now at first, it's really uncomfortable because they're not doing it your way. But if you brought on someone with talent, their creativity could take you to places you didn't even know you could go. But you have to give up control to allow them to fly so that you can fly. And I think the problem is people don't like the uncertainty of letting go of control and they have this illusion of control and the reality is they're just suffocating themselves in their business. They have to let go of control and let their employees do their job.

15:19 – Gresham Harkless

Awesome, awesome, awesome. Well, I truly appreciate you for taking some time out of your schedule. What I wanted to do was pass you to the mic, so to speak, just to see if there's anything additional to let our readers and our listeners know, and also how they can get a copy of your book and get in touch with you.

15:29 – Jennifer Hancock

My company is called Humanist Learning Systems and it's at humanistlearning.com. And I've got all these online courses. We have courses on how to deal with cranky customers using behavioral science, for instance, which a lot of entrepreneurs need because a bad customer can suck you down a rabbit hole and take all your time. It also has a list of all my books, all my online courses, and courses from other humanists doing similar education. I also volunteer because I'm a humanist, I volunteer with the International Humanist Management Association, and we do online live conversations with academics from around the world. This is the sort of stuff I'm involved in. I'm working on a book for academia on humanism and business management and trying to get all my talks into book forms. But all of that is on my website, humanistlearning.com.

16:14 – Gresham Harkless

Awesome, awesome, awesome. We'll have a link in the show notes. Jennifer, I truly appreciate you for taking some time out of your schedule and I hope you have a phenomenal rest of the day.

16:21 – Jennifer Hancock

Oh, you too. And thanks for having me on.

16:23 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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