IAM1865 – Performance Coach Helps Women to Focus on Inner Work and Mindset Mastery

Why it was selected for “CBNation Architects”:

• CEO Story: With a decade's experience in the corporate world, Lindsay realized that she hit a stumbling block in her early 30s. Despite multiple businesses under her banner, Lindsay chose motherhood over corporate hustle, pivoted her dreams, and shifted to working from home. The current trajectory involves podcasting and coaching, where she connects with like-minded people.
• Business Service: Lindsay's approach includes high-level one-on-one coaching, group coaching, home edit consulting, masterminding, organizing events, and podcasting.
• Secret Sauce: Lindsay believes that authenticity plays a significant role in forming a safe working space for her clients, ensuring they can trust her fully.
• CEO Hack: Lindsay promotes daily journaling practice, asserting that knowing yourself deeply can work wonders for growth and performance.
• CEO Nugget: She advises entrepreneurs against imitating others, suggesting instead they focus less externally and cultivate their unique voice.
• CEO Defined: For Lindsay, a CEO must be comfortable in discomfort. Leadership is about showing up even in tough times, and when people don't visibly require guidance.

Transcription:

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Lindsay Roselle Teaser 00:00

The most magnetic version of you is the one that's coming from within. It's not a carbon copy or a reflection or some sculpted version of what everyone's telling you should be. If you're not being your true self, if you are copying someone else, your image, your creating an image to that you think you need to create in order to sell what you want to sell.

It may be successful initially, but I think people are so attuned to lack of authenticity.

Intro 00:27

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, Gresham Harkless values your time and is ready to share with you precisely the information you are in search of. This is the IAMCEO podcast.

Gresham Harkless 00:54

Hello, hello, hello. This is Gresh from the IAMCEO podcast and I appreciate you listening to this episode. And if you've been listening this year, you know that we hit 1600 episodes at the beginning of this year.

We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, or what I like to call the CB nation architects who are looking to level up their organizations.

This month, we are focused on leadership management and coaching. When we think of leadership, management, and coach, we often think of doing all of the things, but often it's a person that's able to build up their team.

That's able to cultivate a creative and innovative culture so that people can excel and actually be their own leaders. So that's why this month we're focusing on those three big topics because they make a huge impact on the organizations that we're part of.

Now you'll hear some of those topics this month. Of course, some really great perspectives on how people are even defining leadership, which I think is extremely exciting. So sit back and enjoy this special episode of the IAMCEO podcast.

Hello. Hello. Hello. This is Gresh from the IAMCEO podcast. I have a very special guest on the show today. I have Lindsay Roselle of lindsayroselle.com. Lindsay, excited to have you on the show.

Lindsay Roselle 02:13

Thank you. Thanks for having me. I'm excited too.

Gresham Harkless 02:16

Yeah, definitely excited to hear about all the awesome things that you're doing. And of course, before I jumped into the interview, I want to read a little bit more about Lindsay so you can hear about all these awesome things that she's been working on.

And Lindsay is a growth and performance coach for high-achieving women. Her mission is to help entrepreneurial women fill alignment between their ambition to succeed and their devotion to motherhood through expert growth and performance coaching focused on inner work, mindset mastery, and business strategy.

She believes in knowing yourself first, building mental resilience through consistency and the power of personal alignment to create business scale. Lindsay, excited to have you on the show. Always excited to have another podcaster. Are you ready to speak to the IAMCEO community?

Lindsay Roselle 02:56

Yes. Super excited.

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Gresham Harkless 02:58

Let's get it started then. So to kick everything off, I wanted to rewind the clock a little bit more on how you got started, what I call your CEO story.

Lindsay Roselle 03:05

Yeah, so I spent about 10 years in the corporate world after I graduated from college. I worked in energy, and traveled all over the world. I was in business development. So most of my twenties and early thirties were spent in hustle mode in the corporate world, trying to climb a ladder.

And I think I did that kind of unconsciously I graduated from college and I thought I need to get a job. And I need to keep climbing, I need to keep striving for more. So I really felt my ambition. Through my teenage years in through my twenties.

And then into my early thirties, I started to realize I'm traveling so much. I'm in this management position in a big, huge 150,000-person company. And I can't maintain relationships. I don't like, I want to be a mom, but I'm not able to date because I was traveling so much.

And just started to feel like the glass ceiling effect and a lot of other factors that play in the corporate world where I just felt like I wasn't going to find my passion, my meaning there. So, I left that in 2014 and went into entrepreneurship, and I've had a lot of different businesses in the last 8 years.

And many were successful, some were not, then COVID-19 happened, and in so I had my 1st child in 2017. And I kept going through this entrepreneurial hustle, just like I was in the corporate hustle, just a different version of it, where it's I want to do more, I have all these ideas. I have so much ambition every idea I have, I want to pursue, but now I have a little baby.

And then 2 years later in 2019, I had a 2nd child and as soon as I had 2 kids, it became very, very apparent very quickly that I was not going to be able to work at the pace I used to work or with that kind of like. Quote-unquote hustle that I used to have where I could just got something out. I could have an idea. I could stay up for 3 days and just get it done. It's that's not how it works anymore.

And so I started to have this reckoning and then 2020 hits. And of course, that through every working mom ambitious mom through for a loop, because we were facing no childcare, no daycare, no ability to take the kids to a friend's house, even for a long time.

And I felt the same way where it just caused this major clearing in my life of how do I balance my desire to succeed all this ambition I feel and how much I want to work and I want to be in my businesses and grow. And how much I love being a mom and how much I love my kids and I want to spend time with them and I don't want to have, round the clock child care where I'm the person who just sees them at bedtime and for 30 minutes in the morning.

And as I started to do my own personal inner work, trying to figure that stuff out and what did I really want to pursue? What was a priority? I started talking about it more a lot of my business coaching and strategy clients who are also mom started to be like. Yeah, like I feel that way too, and this like undercurrent of the mom world, the successful mom world of so many of us being told like ambition is go chase the ambition.

Like the kids, that's it's not cool to be a mom. And a lot of us, especially after COVID, we're like, actually, I really like being around my kids all day. I like working from home. I like seeing them, but I also like to work.

And so that really has opened my eyes and put me on this mission in the last year or so around looking at taking an ambitious, successful woman who's already made it in a way, already had some success in a career or a business and is now a mother going. Man, it does not feel the same. It doesn't feel as easy as it used to. It doesn't feel as fulfilling as it used to what I do now?

And that's really where I pick up and my podcast comes in and all of my coaching work. Cause it's I haven't found that many people who get it for even my own community, and if I can't find them, then that means there's a need in the market. So that's what I do now.

Gresham Harkless 06:51

Nice, I appreciate you having that authenticity and sharing that journey. It doesn't become like, how do I create that opportunity to be successful and also be able to be a successful parent. And it seems like you have to do this or you have to do that, but there's no both.

So I almost feel like you. You always hear this phrase scratching your own edge, and when you're able to scratch your own edge, you realize, like you said so well, there are so many other people that want to also scratch that exact same edge, and it seems like your community has been able to grow from that.

Lindsay Roselle 07:19

Yeah, exactly. Yeah. If you can't find it, build it, so.

Gresham Harkless 07:22

Yeah, absolutely. I love that. And so I wanted to drill down a little bit more. I know we touched a little bit on how you're working with your clients, so I wanted to hear a little bit more about, the scratching that edge, what exactly you're doing to make that impact in your podcast and the services and products that you have.

Lindsay Roselle 07:37

Yeah. So that's evolved a lot. And there's some new stuff coming, but the primary way I work with people is one-on-one and that's my favorite way of doing it is just high level one on one coaching.

I'm also now evolving some of that because what I'm finding is a lot of my one-on-one people are so far into what I call the mother load, like the mental load that they're carrying is so overwhelming that they almost need somebody to come in and do some of it for them.

So I coach them through a lot of it. And I'm like, okay, you got to go take action on this thing. You got to make this schedule. You got to put this organization system in place. And then they're just paralyzed because they're still the person who has to do all of that.

So, we're working on building an offer. That's like a done for you. I call it like a home edit for your mental load. So if you've seen the Netflix show Home Edit where they come in and they organize your pantry or they organize your closet, it's like that.

So I would come in with a team and we would take everything that's on your mind and figure out how to get it organized and less overwhelming. So it's a mix of coaching and consulting in that sense.

And then we're building a lower level, like group coaching mastermind that has a lot of the same structures, but it's more done with you. DIY kind of style where you get some structure, you get some support, but you would have to implement it yourself.

And then, gosh, a whole host of events and all kinds of stuff that I feel like will come in the next year or 2 that we're just building the frameworks for now. And all of it's based on, yeah, the podcast as the main entry point to learn. My philosophies and to be part of the community and the podcast is called Mother Load.

So it's the, really tracking that idea of the mental load of motherhood and how much we carry. And like the play on words is there too, that the money you really have hit the mother load. If you feel like you can pursue your desire to succeed and still show up as the mom you want to be.

I think that's the mother load for a lot of us, like striking gold. And it feels that hard to do, so my goal is to not only make women like me feel less alone in that pursuit, but also to build tools and build templates and build support to make it really implementable in your life so.

Gresham Harkless 09:48

Awesome. Awesome. Awesome. So what would you consider to be what I like to call your secret sauce? And you might have already touched on this, but this could be for yourself, your organization, your podcast, but what do you feel is the thing that sets you apart and makes you unique?

Lindsay Roselle 10:00

Yeah, I think working with me personally, and the podcast and everything my whole approach is very real and authentic and, I'm here for all of it and I don't I've been a coach for so long now that I've seen so many trends pass with different, structures and different tactics and sales tactics and neurolinguistic programming and all these things.

And I'm like, what? I think the thing that works is to be real with someone and for them to really feel safe working with you and that you get them and that they're not going to say something that you're going to disagree with or should be shocked by.

And especially, successful moms. It's like we've gotten this far. You don't need another coach. You don't need another person to tell you need to be sending out emails and posting on social media regularly. That what you need is somebody to say, hey, I get that daycare is closed today.

And that means that you might not get your real done and that's okay. And maybe what we need to do is put a system in place where you can batch record a few of them. So, if you aren't willing to go look at yourself deeply and go and do the work within, I say, that's what I call it. You're not willing to do the work within and there's no point in doing any of this external work.

It's not going to get any better. You're never going to overcome. A lack of that self-understanding by doing strategy better. That's really the underpinning of all my work.

Gresham Harkless 11:17

I love that again. You've been able to see that, but in true entrepreneurial form, create something around that as well, too.

So, I wanted to switch gears a little bit and I want to ask you for what I call a CEO hack. You might have already touched on this, but it could be like an app, a book or even a habit that you have or something that makes you more effective and efficient.

Lindsay Roselle 11:35

I think the thing that I've been the most consistent with that has been the biggest game changer is a journaling practice. And I do it every morning even if my kids are already awake, I try to do it, before they're awake so that I can have uninterrupted focus. It's not always the thing.

And of all the morning routine things that I sometimes do, that's the one that I absolutely do every day. And it is so important for me to just clear out huge, huge game changer, I think, in knowing yourself more deeply and then using what you know about yourself to sell whatever it is you need to sell.

Gresham Harkless 12:10

Yeah, absolutely. What would you consider to be what I like to call a CEO nugget? So this is a little bit more word of wisdom or a piece of advice. I like to say it might be something you would tell your favorite client, or if you hop into a time machine, you might tell your younger business self.

Lindsay Roselle 12:24

Stop imitating other people. And to be less externally focused. I think that social media has really such a double-edged sword of there's so much inspiration out there and there's so much education and there are people that are further ahead of you that you can be inspired by and learn from.

But it's also got this very dark side of comparison and imposter syndrome and, unworthiness where you see other people having more success than you that are, less far along or less qualified or all these judgments you might make. And that can become so demoralizing and so demotivating the most magnetic version of you is the one that's coming from within.

It's not a carbon copy or a reflection or some sculpted version of what everyone's telling you. You should be. If you're not being your true self, if you are copying someone else, you're creating an image to that you think you need to create in order to sell what you want to sell.

It may be successful initially, but I think people are so attuned to lack of authenticity. That eventually people will see through that and that will cause a bigger problem for in all ways down the road. So I'm like, instead of chasing speed or bigness chase find authenticity, find realness. It may feel slower because it's going to take longer for people to warm up to your particular flavor.

But then you'll have longevity your community will come and they will love you for you and they will stay and they will be loyal customers. That's it. And that is really, really hard to unwind and people, especially if they've built up an image, that's all constructed based on external feedback, so

Gresham Harkless 14:06

yeah, I love that. So now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO we're hoping to have different quote-unquote CEOs on that show. So, Lindsay, what does being a CEO mean to you?

Lindsay Roselle 14:17

You've got to be comfortable in the discomfort like it. You have to be willing to be the leader when it gets dark and it gets cold and it gets scary. You also have to be willing to be the leader and still show up just as, as intensely and consistently when things are really good.

And maybe that people don't need your leadership so much. And, and I think. The thing I learned from a CEO mentor of mine years ago, and he said, I was like, what do you do?

You're a CEO of a big, he was a CEO of the division of the big company I worked for. And I was like, what do you do all day? Do you still have to like, answer emails and make PowerPoints? And he's no, I make decisions. And I was like, Oh, damn. And I sat with that a little bit and I was like, that's what a CEO does.

Like you have to be so comfortable making hard decisions every single day.

Gresham Harkless 15:09

Awesome. Awesome. Awesome. Lindsay, truly appreciate that definition. And of course, I appreciate your time even more. So what I want to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know.

And of course, how best people can get ahold of you, find out about your podcast and all the awesome things that you're working on.

Lindsay Roselle 15:26

Yeah, the podcast is called Mother Load. So, if you Google or any podcasting platform, it's Mother Load Podcast. If you type that in, it should pop up. You'll see my face like black and purple.

And then it's at MotherLoad.Pod on Instagram and I'm just at Lindsay Roselle. So, any of those are great and I love I will talk about this. Please DM me, I love to hear the stories from people that get it and I have questions and who even have insights that I haven't thought of. So, please reach out.

Gresham Harkless 15:57

Yes, absolutely. I appreciate that. And then to make it even easier. We'll have the links and information and show notes as well, too, so that everybody can reach out and I hope you have a great today.

Lindsay Roselle 16:06

Thank you.

Outro 16:07

Thank you for listening to the IAMCEO podcast powered by CB Nation and Blue 16 Media. Tune in next time and visit us at iamceo.co. IAMCEO is not just a phrase, it's a community.

Be sure to follow us on social media and subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, and everywhere you listen to podcasts. Subscribe and leave us a five-star rating.

This has been the I Am CEO Podcast with Gresham Harkless Jr. Thank you for listening.

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