IAM1862 – Coach Helps Entrepreneurs Elevate Their Productivity By Rewiring Their Brains

In this episode of IAMCEO Podcast, Carrie, a coach who helps entrepreneurs, organizations, and C-Level Executives elevate their leadership communication skills, productivity, and ability to achieve the seemingly impossible, shares her story and insights. She combines neuroscience and mindset work to teach clients how to rewire their brains, enabling them to create lives of time, location, and financial freedom.

Transcription:

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Carrie Veatch Teaser 00:00

Holding two things to be true at the same time. And it's that both and or the dualities of life versus it's either or I never want someone to be reliant on me, right? What I want to do and what I hope to do is to empower a client to make the very best choices for themselves because I am not in their brain. I am not in their life. I am not there 24 seven.

Intro 00:24

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the IAMCEO podcast.

Gresham Harkless 00:51

Hello, hello, hello. This is Gresham from the IAMCEO podcast, and I appreciate you listening to this episode. And if you've been listening this year, you know that we hit 1600 episodes at the beginning of this year.

We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, Business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, or what I like to call the CB nation architects who are looking to level up their organizations.

This month, we are focused on leadership, management, and coaching. When we think of leadership, management, and coach, we often think of doing all of the things, but often it's a person that's able to build up their team. That's able to cultivate a creative and innovative culture so that people can excel and actually be their own leaders.

So that's why this month we're focusing on those three big topics because they make a huge impact on the organizations that we're part of. Now you'll hear some of those topics this month. Of course, some really great perspectives on how people are even defining leadership, which I think is extremely exciting.

So sit back and enjoy this special episode of the IAMCEO podcast.

Hello. Hello. Hello. This is Gresh from the IAMCEO podcast. I have a very special guest on the show today. I have Carrie Veatch of Set Yourself Free, LLC. Carrie, excited to have you on the show.

Carrie Veatch 02:11

Thanks so much for having me, Gresh.

Gresham Harkless 02:13

Yeah, super excited to have you on and for all the awesome things that you're doing. So, Of course, before we jumped into the great conversation, I want to read a little bit more about Carrie. So you can hear about some of those awesome things that she's working on.

And Carrie coaches driven entrepreneurs, organizations in C-level executives to elevate their leadership, communication skills, productivity, and their capacity to accomplish the seemingly impossible.

Carrie combines neuroscience, teaches clients to rewire their brains through mindset work in a safe container for clients to create lives of time, location, and financial freedom. Carrie, excited again to have you on the show. Are you ready to speak to the IAMCEO community?

Carrie Veatch 02:49

I am so ready. Thank you.

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Gresham Harkless 02:51

Absolutely. Thank you. And to kick everything off, I wanted to rewind the clock a little bit, hear a little bit more on how you got started. What I call your CEO story.

Carrie Veatch 02:58

Yeah. So obviously not enough time to dive all the way back, but essentially I am someone whose core value has always been freedom. And I didn't really know what I wanted to do. Quite honestly, it was just I didn't want to be changed to a 9 to 5 and I didn't want to have someone else decide who I could be or couldn't be.

And so have gone through a lot of different paths and stories, and I have done a lot of different things. I feel like I've lived 9 lives already, but I used to be a therapist. I have my master's in counseling and have always loved the deeper work that I get to do with people and feels like my calling in life to have real conversations, to cut through the bias and help people to change from the inside out.

But a lot of my story was not knowing really how to do that. I was raised with a lot of victim stories and a lot of my own junk that I have. And continue to have to work through because healing is a journey and getting to a certain place, whether that's a level of success or a level of healing, it's never, ever linear.

So, did therapy for a while. I ran a nonprofit for a while and then eventually really had the calling to have more freedom. And that's when I moved overseas and started imagining and dreaming. I feel like for the 1st time in my adult life to give myself permission to listen in to those nudges to the small voice that said.

There has to be something else. And then short story is I eventually launched my coaching business because I found the online coaching world and I didn't even know it existed. And now I'm really, really obsessed with helping people to live outside the box and to have more freedom, and you don't have to pick up and go move to a different country.

Like I did, you can absolutely create that within your own home. But a lot of it is that internal stuff that we're not taught of how to empower yourself, how to access that. And that's what I do now and why I love it. Because again, if you want to pick up and go move to Europe, great. I'll support you in that.

But maybe you just want more time with your kids and you don't want to be stressed out and you want to be a better parent and you just don't have the tools because we're not taught how to do these things.

So in a nutshell, that's how I've gotten here. And that's why I continue to come back to it because I know that we need these tools. Especially now, now more than ever.

Gresham Harkless 05:38

Yeah, absolutely. I love that you said that it's about the journey, not the destination, because I think when you sometimes have, you understand, this is your core value. This is what lights you up. We sometimes can say, okay, it's the destination. Let's just get there as quickly as possible.

And then it takes the value out of, I think the opportunity, I should say, out of maybe the evolution of going through that journey of learning of the, expounding upon that and how it seems like you've been able to see that freedom in so many different ways in your life.

Carrie Veatch 06:04

Absolutely. And quite honestly, it's by doing the opposite, because I was that person that was like, oh, once I achieve X, Y, and Z, then I will be happy or successful or fill in the blank.

Because again, that's what we're conditioned to think, once you have the house. Once you have the relationship, once you have the money, whatever it is, then you'll be half happy. But everything I now know is it's actually the opposite and it starts from learning the internal, and the happiest, wealthiest people I know really live this out, but it's rare, I think, to find those people that are both wealthy and happy.

And so that's why I'm really obsessed with breaking this down to the process because I spent so many years not doing it and chasing a version of what I thought I was supposed to want or have and being happy enough. But not what I wanted really at the end of the day, it was like, wait a minute.

There has to be something different. There has to be more.

Gresham Harkless 07:09

Yeah. That's so powerful. One of the things that you mentioned is that exhaustion that you had, do you find that's a lot of times the clients that you work with have that exhaustion, maybe that it's like the, I don't want to say insatiable appetite because sometimes that could be motivation, but sometimes that could really be where you're not celebrating the way that you're not appreciating the journey, all those things.

Do you feel like that is some of the things that kind of leads you to work with clients? And then if they have those feelings, like, how do you help support them from there? Could you take us through that?

Carrie Veatch 07:39

Yeah, so definitely exhaustion, burnout, overthinking, perfectionism. These are a lot of the things I work on with clients in various stages of their life, their business, depending on what's going on.

But I find that particularly perfectionism and how that shows up is exhaustion really at the end of the day, because whether it's you have an online business and you are trying to get your copy exactly how you think it should be in order for people to buy your overthinking at every step of the process versus tapping into who do I love helping? And how do I trust that the right people are always in front of me. That I have the right things to say.

And it doesn't mean there's not like a skill set here. I never want to say this stuff and say don't be growing and learning. But back to what you said before is exactly how I try to, I don't do it perfectly at all, but holding two things to be true at the same time. And it's that both and, or the dualities of life versus it's either or.

I never want someone to be reliant on me, right? Like what I want to do and what I hope to do is to empower a client to make the very best choices for themselves because I am not in their brain. I am not in their life. I am not there 24/7.

And so, yeah, it's a lot of the work I do is getting clients to make faster decisions because I know the most successful people make quick decisions. But the reason that we're not making quick decisions is because we're doubting ourselves. We're trying to be perfect or we're not listening to that internal voice.

Gresham Harkless 09:27

Yeah, I absolutely love that. So what would you consider to be what I like to call your secret sauce? This could be for yourself, the business or a combination of both. But what do you feel? It's sets you apart and makes you unique.

Carrie Veatch 09:37

Yeah, I love this question. It's what's your superpower? For me, it's a combination, but honestly, I know that I create safety for strangers and clients and people that come into my orbit very quickly. So I know that as humans, we need to feel seen, heard and understood.

And that is what I aim to do. And for whatever reason, it's one of the superpowers that I have. Like I get on sales calls and clients cry and people tell me things that they're like, oh my gosh, I've never said that to anyone out loud before. This is a bigger mission than myself. I know we need connection now more than ever, and that's what I aim to do.

And I really think my therapy background helps with that. And also my years of victim disempowered ways of being. So I know how challenging it is. I never want someone to feel dismissed. But I also know it takes a lot of radical responsibility to change.

Gresham Harkless 10:42

Absolutely love that. So I wanted to switch gears a little bit and ask you for what I call a CEO hack. So this could be like an app, a book or a habit that you have, but what's something that makes you more effective and efficient?

Carrie Veatch 10:54

Pomodoro method. So I've really been returning to this one. I have a couple of ADHD clients and it's super helpful for them as well. And so I've been utilizing it big time and it's so if you're not familiar with it, it's a method where you do one task for 25 minutes and then you take a five-minute break.

Honestly, if you just get in two Pomodoro's a day, you'd be amazed how much your productivity would skyrocket.

Gresham Harkless 11:17

Awesome. Awesome. So what would you consider to be what I like to call a CEO nugget? A little bit more word of wisdom or piece of advice, and you might have already touched on this, but it'd be something you tell your favorite client. Or if you happen to a time machine, you might tell your younger business self.

Carrie Veatch 11:29

Oh, gosh, so many things. But what comes up now, I would say is take quicker, decisive action, like trust yourself to do that because there's no problem you can't handle. There's no spin-out. That's going to be too much.

But the overthinking is literally costing you thousands, if not millions of dollars. And once you understand that, that's a game changer.

Gresham Harkless 11:57

Awesome. Awesome. Awesome. So now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different quote-unquote CEOs on this show. So Carrie, what does being a CEO mean to you?

Carrie Veatch 12:07

For me, it's having a business that you love that is your soul's work and that you are happy, wealthy, healthy. Those are my 3 buckets that I think are so critical because I watch people sacrifice 1 for another and I believe you get to be all 3, but you have to be intentional about it.

And there are going to be seasons where it might be a little more out of whack, so to speak, but overall, if you are healthy, happy and wealthy you are making it in my mind.

Gresham Harkless 12:44

Absolutely, I would agree that and again, I love that you have been able to reframe to change people's perspective on that being possible, which I think is 1 of the most powerful things that you don't have to choose. Am I going to be happy? Am I going to be wealthier or healthy today? You get to try to do all those things.

But again, holding on to that understanding that it's not always perfect. It's not always going to go that way in that season. So it's something that we have to develop and continue to work on throughout the journey.

Carrie Veatch 13:10

Exactly. There's going to be a day where, you've got to work 12 hours. Great, cool. But then maybe you take Friday off, I just, to me, it's like knowing the tasks that need to get done. And then having more of a zoomed-out perspective, which is being a CEO is you need to be able to see the full picture. Not just the day-to-day.

Gresham Harkless 13:29

Yeah. And for ourselves and just, as you said, a lot of times we have these gifts, these things that are our superpowers that we're given.

People are craving for us to share out, not just for ourselves, but so we can make an impact on other people. If we don't have that zoomed-out approach, then we're not only robbing ourselves, but we're having so many other people we can help as well.

Carrie Veatch 13:47

That's what it's about and that for me is again, what I said before, but anytime I'm in my head, which I am all the time, but I just have to remember.

It's not about me. It's about that person, and what my mentors say, and I love it's just help 1 person every day. That's all you need to do. And as long as you're doing that. You're going to be in alignment with your purpose. I just know it.

Gresham Harkless 14:09

Yeah, absolutely. So, Carrie truly appreciate that definition. Of course, I appreciate your time even more. So, what I wanted to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know. And of course, how best people can get ahold of you, find about all the awesome things you are working on.

Carrie Veatch 14:24

I mean, the main thing I would say is trust the instincts that you have go take action. Again, you can't just think your way to success. You've got to take action and action brings clarity. So I understand so much of this is, and this is why I do what I do because it is looking at the places where you're stopping yourself, where you're overthinking.

But faster action is going to show you, and then you're going to be able to evaluate. So that's the other thing. And I was terrible at this in the beginning of my business. If you work for yourself, you've got to figure out a way to evaluate where it's not personal all the time.

So, go to therapy, find a coach, do what you need to do to help you through that because it's hard. It's your own stuff. But someone outside of you can help you so much faster. So, I really, really believe in outside support, whatever that looks like. But trust that the things on your heart are there for a reason.

And please, please don't die with the dreams inside of you. It's so cliche, but I just I really believe that you're meant to act on the things that are there for you and don't rob the world of it. Cause it's not about you. It's about the world.

And you can find me on Instagram at SetYourselfFree.LLC.

Gresham Harkless 15:40

Awesome. I truly appreciate that Carrie. To make it even easier, we'll have the links and information in the show notes too, so that everybody can follow up with you. It also reminded me of this quote. I think Einstein said it where you can see so much further by standing on the shoulders of giants.

And we got to understand that we also have to lean on mentors and people to help us out in terms of us being able to make that impact. So once we start to understand that kind of let go of that ego a little bit, then really phenomenal things can happen. So, thank you so much for all the awesome work you're doing and of course, time you took today and I hope you have a phenomenal rest of the day.

Carrie Veatch 16:10

Thanks. Really appreciate it.

Outro 16:12

Thank you for listening to the IAMCEO podcast. Powered by CB Nation in Blue 16 Media. Tune in next time and visit us at iamceo.co. IAMCEO is not just a phrase, it's a community.

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Subscribe and leave us a five-star rating. This has been the IAMCEO Podcast with Gresham Harkless, Jr. Thank you for listening.

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