IAM2068 – Marketing Expert Helps Authors Translate their Personal Stories into Bestsellers

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Transcription:

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Steve Kidd Teaser 00:00

And you want people to know and trust you. Basics, going back to what we were talking about before, right? One of the very key foundational parts of selling is we buy from people that we know and trust.

So if we've all heard you can't judge a book by its cover, but the truth of the matter is we do judge books by their cover. And the same thing becomes true with your words.

Intro 00:23

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:50

Hello. Hello. Hello. This is Gresh from the I am CEO podcast. I have a very special guest on the show today. I have Steve Kidd. Steve, excited to have you on the show.

Steve Kidd 00:58

So glad to be here with you. Thanks for inviting me.

Gresham Harkless 01:00

Yes. Absolutely. Well, thank you for doing all the awesome things that you're doing. It makes it a lot easier. And, of course, before we get into some of those awesome things, I want to read a little bit more about Steve so you can hear about some of those awesome things he's he's been working on.

And Steve has worked with over four thousand people to write, publish, and market their books to best seller. His clients have included billionaires, Olympic athletes, doctors, lawyers, and world renowned inspirational speakers.

The books he has helped his clients create and market have impacted millions around the world. And Steve has run a marketing company for over 36 years and has been in Internet marketing for 29 years and has been doing book marketing for 16 years.

And I was reading a little bit more about Steve preparing for this. I heard that he's a 3rd generation minister, which I thought was pretty cool. And I thought he had a really cool story about how he got started with all the awesome work that he does.

He has a phenomenal radio show, which we got a little bit of a sneak peek of with all the awesome things he's doing. But I think one of the things that stuck out to me more than anything else is I don't know if you heard the book Outliers, but you had to put ten thousand hours to be great at anything. He's put 10,000 hours +++.

So, Steve, excited to have you on the show. Are you ready to speak to the I AM CEO Community?

Steve Kidd 02:10

I am so ready. And in fact, it's actually February, so we are now officially at 37 years that I've been working in marketing. So I love it.