CoachingI AM CEO PODCASTLeadershipManagement

IAM1873 – Coach Trains People to Think Like High Performers and Modernize Sales Process

Podcast Interview with Marc Nudelberg

Why it was selected for “CBNation Architects”:

In this episode of IAMCEO Podcast, Marc Nudelberg, a coach, author, and entrepreneur, shares his experiences from his time as a Division I football coach and President of On the Ball Ventures. Marc imparts his unique philosophy of instilling a ‘1 percent better' mindset in his clients and discusses how his energetic approach and keen focus on details and processes produce results.

  • CEO Story: Marc grew up in an entrepreneurial family which influenced his career path. He joined a college football organization while in graduate school, staying there for a decade. Post his stint in the college football organization, Marc joined his father in building a training and development agency. The agency's primary focus involved mindset training and cultivating high-performing thought processes, modernizing the sales procedure, and cultivating leadership in individuals.
  • Business Service: Marc's work involves coaching individuals and working on organization processes to attain success. His work revolves around identifying problems and creating solutions.
  • Secret Sauce: Marc's success mantra involves creating a competitive culture and disciplines to routines. He also focuses on establishing thorough processes.
  • CEO Hack: The 24-hour rule. This involves analyzing what went wrong and identifying areas of improvement to overcome future obstacles.
  • CEO Nugget: Marc focuses on RPD – Relationships, Processes, and Discipline. He suggests investing in relationships, updating processes to better suit needs, and maintaining discipline,
  • CEO Defined: Marc considers a CEOs role as having ownership and being radically candid. According to him, CEOs must be willing to step into any situation, good or bad, and maintain transparency with people.
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Marc Nudelberg Teaser 00:00

And so being willing to accept the challenge of getting it better every day starts in the mindset starts with what your routines are at home, what your morning routines are, how you set yourself up for success with the content that you consume and the people you surround yourself with. All the way to what are your processes, what are your routines that allow you to have success individually and for your organizations.

Intro 00:25

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the IAMCEO podcast.

Gresham Harkless 00:52

Hello. Hello. Hello. This is Gresh from the IAMCEO podcast, and I appreciate you listening to this episode. And if you've been listening this year, you know that we hit 1600 episodes at the beginning of this year.

We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, or what I like to call the CB nation architects who are looking to level up their organizations.

This month, we are focused on leadership, management, and coaching. When we think of leadership, management, and coach, we often think of doing all of the things, but often it's a person that's able to build up their team that's able to cultivate a creative and innovative culture, so that people can excel and actually be their own leaders.

So that's why this month, we're focusing on those 3 big topics, because they make a huge impact on the organizations that we're part of. Now, you'll hear some of those topics this month, of course, some really great perspectives on how people are even defining leadership, which I think is extremely exciting.

So sit back and enjoy this special episode of the IAMCEO podcast.

Hello. Hello. Hello. This is Gresh from the IAMCEO podcast. I have a very special guest on the show today. I have Marc Nudelberg of On the Ball Ventures. Marc, super excited to have you on the show.

Marc Nudelberg 02:11

Excited to be here. Thank you for the opportunity to get with you, Gresham and with your audience.

Gresham Harkless 02:17

Absolutely. So before we jumped into the interview, I want to read a little bit more about Marc so you can hear about some of the awesome things that he's working on.

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And Marc is the president of On the Ball Ventures. And Marc is a coach, author and entrepreneur. He leverages his experience as a division 1 football coach and president of the On the Ball Ventures to help individuals and their teams adopt the 1 percent better mindset.

Marc delivers energy, passion and competitive drive while focusing on the details and developing processes that produce results. Marc again, excited to have you on the show, are you ready to speak to the IAMCEO community?

Marc Nudelberg 02:48

Ready to go, man. Let's do this.

Gresham Harkless 02:49

Let's get started then. So kind of kick everything off, I wanted to rewind the clock and hear a lillte bit more on how you got started what I call your CEO story.

Marc Nudelberg 02:57

Yes. So you can probably take it all the way back to my childhood, I was fortunate to grow up in an entrepreneurial family then as I grew up and I played football as a youth and then was not good enough to play football at a high level in college, I got afforded the opportunity to enter into Florida State University's football program as an equipment manager was the bottom of the organization.

And during my undergrad, I worked my way up through the organization to become a student assistant coach. eventually getting hired as the assistant special teams coach, when I graduated.

That launched a 10-year coaching career that took me all over the country took me from Florida state to Cincinnati, to Florida, to Nevada, back across the country to Lafayette.

And then I eventually stepped away from college football and stepped into the business world and partnered with my father to build a training and development agency that focuses primarily first on mindset, training people to think like high performers, which then translates into modernizing the sales process and developing leadership in individuals.

Gresham Harkless 04:05

Nice, I absolutely love that, especially to hear the experience that you've had and being able to translate each of that information, all that information so that people can be those high performers.

So, I know you touched a little bit upon how you work with and serve your clients. I wanted to just check and see if there's anything additional that you want to mention there and then to what you consider to be your secret sauce, which is the thing for yourself. The organization are a combination of both that sets you apart and makes you unique.

Marc Nudelberg 04:28

Yeah, sure. So the way we work with individuals is really in organizations is, there's a lot of different ways to be coached. And I'm a firm believer coming from my athletic background that coaching or training is something that you do year-round.

It's not something that happens when you first get hired and onboarded into an organization. It's something that's constant and continual. And so taking that mindset of understanding, okay if we have to coach individuals, let's first work with the organization to understand what are your processes, what are the things that are in place that allow your people to create repeatable success or sustain success.

If worse, if there are holes in that for them, we're happy to identify where gaps are and help them solve those problems and create those solutions. Once the proper organizational structure is set in place. Then we love to work with individuals to help them adopt that 1 percent better mentality, which to me means accepting the challenge of trying to get better.

I think most people hear 1 percent better every day. And they're like, that means I have to be improving every single day. That's not a reality, right? All champions, all people that are high performers understand that there are setbacks that happen all the time.

And so being willing to accept the challenge of getting it better every day starts in the mindset starts with what your routines are at home, what your morning routines are, how you set yourself up for success with the content that you consume and the people you surround yourself with.

All the way to what are your processes? What are your routines that allow you to have success individually and for your organization?

So helping people understand that develop a mindset, put into practice some of those routines, whether it be time management or just looking at what they're doing on a daily basis to help them find ways to get better.

Gresham Harkless 06:23

Yeah, that makes so much sense. And I appreciate you breaking down the whole kind of 1 percent because I think if you think in 100 days, you're 100 percent better. But in reality things don't necessarily work like that. But I think it's something that, I always heard that you can control what you can control and to be able to work on those things that you can control.

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Like you mentioned your mindset, things you're listening to putting into your mind, whatever that is to help you feel like you're better than what you were.

Marc Nudelberg 06:44

So I recently wrote about that in my book, which is family football and failure. And it's basically a road map and the principles of all the lessons I learned from growing up in an entrepreneurial family, working inside of college football and developing successful organizations and teams and then transferring out of that building our own coaching or coaching agency and helping organizations create a competitive culture, create processes and disciplines to routines.

All of the same things that made us successful in sports, transferring them over. And the reality is, is that if you think you're going to get better every day, or that. This road to success is this constant, straight climb upward. You're setting yourself up for success. So the reason I put the word failure in the title of the book is because I learned how to deal with failure, significant failure, and a lot of failure through sport, right?

And when you think about what failure really means, it's just the absence of whatever the expected outcome was. So in sports, you expect to win every single saturday in college football. For us, that wasn't a reality. Didn't happen every single time. So understanding that you had to have a process on how to acknowledge it, right?

How to analyze it. And then how to act on that information and create a plan for yourself to have success after I called that the 24-hour rule. I didn't have time to waste in wallowing in the failure or allowing the missed opportunities to affect something else down the road. I had to get real tight on.

Yeah, this sucks. Yeah, this hurts. But we got to look at it. We got to look at it with a fine tooth comb and figure out where we went wrong in order to develop, new strategies, new processes, new routines that are going to allow us to overcome those obstacles in the future so that we never allowed one mistake to become two.

Whether you're in sales or whether you're in business and you have a bad day, a bad week, a bad month, a bad quarter, a bad year, you have to have a process and understanding how to deal with failure in order to turn it into an opportunity and not allow it to hurt you again.

Gresham Harkless 09:02

Yeah, that makes so much sense. I almost think that could be like a CEO hack, which is those things that can make you more effective and efficient. So, I love that 24-hour rule and how that lets you 1st of all, reframe, but also sounds like redirect whenever those things could definitely happen. So, what would you consider to be what I like to call a CEO nugget?

So, this is a little bit more word of wisdom or a piece of advice. I like to say it's something you would tell your favorite client, or if you happen to a time machine, you might tell your younger business self.

Marc Nudelberg 09:27

So I think and I talk about this with a lot of people, but I, when I look back at my success, I look at one acronym and it's RPD and it's relationships, processes, and discipline.

I don't care what success, I don't care what opportunity. When I look at all of the good things that have come to my life, it's come from one of those three things. It's been introduced to me through a relationship. Or it was because I had developed a great process or it was because I was disciplined to that process.

RPD to me is the ultimate acronym and the simplification of how to define success for yourself in your life. How are you investing in relationships? How are you building relationships? How are you cultivating relationships that don't only help you personally, but help you as a business, help you as an organization.

What alliances are you creating with other major organizations within your industry that are strategic partnerships that help both of you guys become successful. And then how are you constantly evaluating what you're doing to ensure that it's still serving you? No, I don't care whether you talk about sports or they talk about business.

Life evolves and life evolves very fast in today's day and age with the amount of information that we're getting with the amount of technology that we have. So, if you aren't constantly looking back at your processes to say, are these things still serving me? Are they still serving us in the way that we design them to.

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And if they're not being willing to make the necessary adjustments and changes to continue to improve, because that to me is the discipline. It's the discipline to make the hard decision. It's the discipline to stay true to what you know and put in the work day in and day out, regardless of what the weather is, regardless of how you feel, regardless of how many people are watching you or how many people aren't watching you.

The discipline to do what you're supposed to do, when you're supposed to do it and how it's supposed to be done.

Gresham Harkless 11:31

Absolutely. That makes perfect sense. And a lot of times what you focus on grows. So to make sure that you're measuring and making sure those three legs of the stool, I'll call them, are the RPD are in place, allows you to make sure that you're seeing your success as much as possible.

So now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote unquote, CEOs on this show. So, Mark, what does being a CEO mean to you?

Marc Nudelberg 11:53

To me, it means having ownership and having radical candor. And so it's not about just setting the direction. It's not about being a visionary. It's about taking responsibility, not only for the business, but for the people within the business and in the organization. And making decisions based on what's good for the whole and not just what's good for you.

And then the other part of that is having that radical candor and being willing to step in front of the group when things are good, when things are bad and display that ownership. Owning, outcomes that aren't necessarily the best, but being able to talk directly to what's going on and being transparent for people so that they understand you're in their corner for them.

Because I don't care if you have an organization of 3 people or 300 people, if you're willing to take responsibility for them in the business, and you're willing to be radically candid with them about what's happening and where, what the vision is and where you guys want to go together, you'll create buy-in and you'll have success.

Gresham Harkless 13:01

Yeah. That makes so much sense. And I love how both of those are strongly intertwined. And at the end of the day, helping you to get to the mission that you ultimately hope to have.

So, I definitely appreciate that definition. Of course, I appreciate your time even more Mark. So what I want to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know. And of course, how best people get all of you get a copy of your book, find about all the awesome things that you're working on.

Marc Nudelberg 13:23

Sure. So my book is available on Amazon. So you can find it there. It's Family Football and Failure. Obviously, reach out to me. I'm on LinkedIn. I'm on Twitter. You can find me at Marc Nudelberg. My email is Don't hesitate to reach out to me there.

But I'll tell you this. If you choose to reach out to me, you better lead with that first letter in the acronym, which is relationship. I can't stand when somebody reaches out to me and tries to cold pitch me, right? I'm putting myself out there daily with content, find something that resonates with you start to build a relationship with me.

And I promise you that we will find a way to help each other somehow some way.

Gresham Harkless 14:04

There you go, truly appreciate that. And to make it even easier, we'll have the links and information in the show notes too. So that everybody can reach out with that pearl of wisdom and that nugget that you've been given in so many different ways.

But thank you so much for taking time out. I appreciate you and I hope you have a phenomenal rest of the day.

Marc Nudelberg 14:19

Thank you guys. Appreciate it.

Outro 14:20

Thank you for listening to the IAMCEO podcast, powered by CB Nation and Blue 16 Media. Tune in next time and visit us at IAMCEO is not just a phrase, it's a community.

Be sure to follow us on social media and subscribe to our podcast on Apple Podcast, Spotify, Google podcast, and everywhere you listen to podcasts. Subscribe and leave us a five-star rating.

This has been the IAMCEO Podcast with Gresham Harkless Jr. Thank you for listening.


Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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