IAM1742 – Producer Offers the Widest and Most Diverse Selection of Honey

Why it was selected for “CBNation Architects”:

In this episode of the CEO Podcasts, host Gresham Harkless interviews Jay, a producer, and distributor of both Michigan raw, custom flavored honey as well as specialty mono/poly-floral honey from around the world.

Jay's goal is to offer the widest and most diverse selection of pure, unadulterated, farm-produced honey direct to consumers. Jay's current product lines are represented by specialty apiaries in Michigan, Italy, and Hawaii. He also runs a blog dedicated to honey-based gourmet recipes and specialty apiaries around the world.

During the interview, Jay talked about his CEO Hack and trying to offload things that he isn't as good at and hiring the right people, and being selective. Jay shares his CEO nugget, which is that persistence is more important than the product. He defines being a CEO as “not taking crap from anyone.” Overall, the podcast provides insights into the world of honey production and distribution, as well as the importance of persistence and standing up for oneself in business.

Transcription:

Jay Jermo Teaser 00:00

Keeps my social circle relatively small and the people I work with even smaller, but they're the best relationships I have. All the markets that I work at, all the market masters, the people who run them, they tell me about events all the time. They're my best avenues, they are my conduit to customers. I don't need advertising cause of them.

Intro 00:22

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:50

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories or topics or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, and what I like to call the CB nation architects who are looking to level up their organizations.

This month we are focused on our greatest asset talent management and hiring. Think from great resignation to the great renovation. And if you disagree with me, maybe these episodes might be especially for you. Life and especially business has changed. It has forced those that are within organizations to look differently at talent and how it's being managed.

When we talk about change, think about it, we have to realize that business as usual is no longer here, and that's evident in attracting and retaining clients but also in setting up people within organizations to succeed. Think onboarding, think DEI- diversity, equity, inclusion, and belonging. How it is working from home and even going back into the office.

Things are different in this month. We are going to explore these topics by featuring CEO hacks and CEO Nuggets, but also interviews that focus on these changes and how organizations can make sure they care for and attract the most valuable asset- their people. Sit back and enjoy this special episode of the I AM CEO podcast.

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Jay Jermo of Hey Honey. Jay, it's awesome to have you on the show.

Jay Jermo 02:21

Thanks so much for having me. I appreciate it.

Gresham Harkless 02:24

No problem. Super excited to have you on. Before I jumped in, I wanted to read a little bit more about Jay so you can hear about all the awesome things that he's doing.

Jay is a producer and distributor of both Michigan raw, custom flavored honey, as well as specialty mono and poly floral honey from around the world. His goal is to offer the widest and most diverse selection of pure, unadulterated farm-produced honey direct to consumers. Their current product lines are represented by specialty Apiaries in Michigan, Italy, and Hawaii, and he also runs a blog dedicated to honey-based garment recipes and specialty apiaries around the world.

Jay, are you ready to speak to the I AM CEO community?

Jay Jermo 03:02

Yeah.