Why it was selected for “CBNation Architects”: How powerful it is in hiring an expert and how you don't have to know all of the things and keep you in your zone of genius? How you can hire the wrong person? In this episode of the CEO Podcasts, host Gresham Harkless interviews Judy Weintraub, an accomplished entrepreneur, business executive, attorney, and founder of SkillBites. SkillBites is a book writing and publishing service that helps authors get their books done quickly and conveniently. Judy's focus is on helping business owners and professionals increase their credibility and reputation by using books as a marketing tool to generate more leads, get speaking engagements, and gain media exposure and publicity.
Judy also discusses her journey to entrepreneurship, which began in 1998 when she started her own law firm. SkillBites was founded in 2012 after Judy struggled to find a good resource to help her write and publish her own book. She realized there was a market for a service that could help business owners and professionals get their expertise out of their heads and onto paper quickly and efficiently. One of the things that came up in Judy's story was how many people are involved in hiring that sometimes we aren't aware of and how powerful it is in book publishing (or other industries) when you hire the right person especially because you tap into their experience and expertise. There are mistakes that can be made and those that can be costly.
During the interview, Judy shares her CEO Hack, which is using Zoho as her CRM, and her CEO nugget, which is that the more value you can provide to others, the more successful you will be. She defines being a CEO as being a visionary for your organization, a leader, and a team player. Overall, the podcast provides insights into the world of book writing and publishing and offers valuable advice for business owners and professionals looking to increase their credibility and visibility through the use of books as a marketing tool.
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Judy Weintraub Teaser 00:00
But principally my focus is the business book that's going to help somebody grow their business. The services include everything from helping them get the book written, if that's what they need, either with a ghostwriter or book coaching services to all the post-manuscript services.
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs, without listening to a long, long, long interview?
If so, You've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:48
Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories or topics or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, and what I like to call the CB nation architects who are looking to level up their organizations.
This month we are focused on our greatest asset talent management and hiring. Think from great resignation to the great renovation. And if you disagree with me, maybe these episodes might be especially for you. Life and especially business has changed. It has forced those that are within organizations who look differently at talent and how it's being managed.
When we talk about change, think about it, we have to realize that business as usual is no longer here, and that's evident in attracting and retaining clients, but also in setting up people within organizations to succeed. Think onboarding, think DEI- diversity, equity, inclusion, and belonging. How it is working from home and even going back into the office.
Things are different in this month. We are going to explore these topics by featuring CEO hacks and CEO nuggets, but also interviews that focus on these changes and how organizations can make sure they care for and attract the most valuable asset- their people. Sit back and enjoy this special episode of the I AM CEO podcast.
Hello, hello, hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Judy Weintraub of Skill Bites. Judy, it's awesome to have you on the show.
Judy Weintraub 02:20
Thanks so much, Gresh. I'm delighted to be here.
Gresham Harkless 02:23
No problem. Super excited to have you on. Before we jumped in, I wanted to read a little bit more about Judy so you can hear about all the awesome things that she's doing.
Judy is an accomplished entrepreneur, business executive, and attorney, and is a best-selling author of The Essentials of Negotiating Effectively and the author of How to Build Successful Business Partnerships. She's the founder of SkillBites, providing book writing and publishing services to help authors get their books done quickly and conveniently. In addition to SkillBites, Judy runs Weintraub Legal Services providing corporate law services and dispute resolution services.
Judy, are you ready to speak to the I AM CEO community?
Judy Weintraub 03:00
I am. I'm rolling.