- CEO Story: Ellen landed a job as a marketer after she graduated from college. She knew that the cubicle office setting is not for her. Ellen was able to start a freelance after resigning. She grew the business successfully and turn it into a media and mentorship company helping women entrepreneurs.
- Business Service: Making mentorship accessible to people.
- Secret Sauce: Simplicity and clarity.
- CEO Hack: Book mention; Procrastinate on Purpose by Rory Vaden – Is there a long term significance to what I am doing (task)
- CEO Nugget: Adopting data mindset. Learning the art of curiosity. Learning to use data to make a better decision.
- CEO Defined: To embrace the lifelong adventure of curiosity. And to always look at everything as an opportunity for what’s possible.