I AM CEO PODCASTPodCEOSocial Entrepreneurship

IAM1305 – Entrepreneur Helps Thought Leaders Get Featured & Connect with Their Ideal Customers

Special Throwback Podcast Interview with Tom Schwab

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speakers, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. He is the author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy, and he is the founder of Interview Valet, the category king of Podcast Interview Marketing.

  • CEO Story: Tom’s first job in the nuclear power plant system taught him that you can build any system, you can teach anything, you can standardize anything. Taking from what they’ve learned from inbound marketing and blogs on how to grow a business, using a different content which is doing podcast interviews. Made a system and it worked for so many years.
  • Business Service: Connecting to your ideal customers through podcast marketing.
  • Secret Sauce: Focus on one thing – zone of genius. Niching down your business where you are the category king.
  • CEO Hack: Trying to figure out what being a CEO means – Chief Evangelist Officer. Put everything through the filter.
  • CEO Nugget: Don't take everything personally. Ask, “Are we doing the right things?”
  • CEO Defined: Leadership and visionary role.

Other resources mentioned The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level,  Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

See also  IAM303- Entrepreneur Helps Clients Make Their Dreams a Reality

LinkedIn: thomasmschwab
Twitter: Interviewvalet
Twitter: TMSchwab
Facebook: ThomasSchwab

More information from the past on Tom's site: http://interviewvalet.com/iamceo

Check out one of our favorite CEO Hack’s Audible. Get your free audiobook and check out more of our favorite CEO Hacks HERE

Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(CEOBlogNation.com), podcasts, (CEOPodcasts.com) and videos (CBNation.tv). CBNation is proudly powered by Blue16 Media.

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