IAM2039 – CEO Unlocks Business Success Through Building Relationships

In this episode, we have Juma Bannister, the co-founder and executive creative director of Relate Studios. Juma shares his business journey, notably discussing his transition from working as an employee to becoming an entrepreneur.

The discussion delves into Bannister's experience in the creative industry, particularly in photography and corporate marketing, emphasising the value of networking and long-term relational approach to business.

Juma also detailed his company's transition from being solely a photography studio to a strategic marketing and production company. Significant points from this episode include Bannister's philosophy of focusing on one business goal at a time and the importance of defining leadership roles early on in a business partnership.

Website: relatestudios.com

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Transcription:

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Juma Bannister Teaser 00:00

And so we help people figure that out how they're going to use the content, how they're going to target the people that they want to buy from them. And right now, we're in the middle of a couple of planning a couple of big content strategies for people.

So that's what we tell people, this is the content you need, this is how you can use video at the center.

Intro 00:20

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I AM CEO Podcast.

Gresham Harkless 00:57

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Juma Bannister.

Juma, it's great to have you on the show.

Juma Bannister 01:04

Gresh it's great to be here. I know you're still waiting for my podcast episode with you to come out, but in the meantime, we can do something like this and catch up.

Gresham Harkless 01:12

Yeah, absolutely. I love the opportunity to be in on Juma Show, and I get to talk a little bit more about that. We get to flip the table, so to speak, so I can hear about all the awesome things he's been working on, he's doing and just the empire that he's building as well, too. So before we, of course, jump into the interview, I want to read a little bit more about Juma so you can hear about some of those awesome things that he's been working on.

Juma is the co-founder and executive creative director of Relate Studios, a strategic marketing and production company. He's been working in creative industries for over 21 years serving corporate clients, mainly in finance, energy and tech industries. Over the past 3 years, he's created over 550 pieces of content and hosted over 70 episodes on his live show, the useful content creation show where he interviewed content practitioners and creators from all around the world.

When it comes to marketing, he believes the true purpose of content is to build long-term relationships. As Juma said, and I said, too, it was definitely a pleasure being on a show. I want to give him a little shout out as well, too, because it had to be one of the most enjoyable episodes that I've been on, just because you can tell that Juma did his homework. He's all about the relationships. As I read about it, he says, so he definitely talked the talk and walked the walk.

I was reading a little bit more about him and he said that relationship is part of his DNA. He said relationships are at the core of building anything significant, and he's an extremely talented and creative individual. I think you might even mention in an interview that your dad was also a creative, was an artist as well, too. So, he has a wealth of knowledge and I just want everybody to buckle in and hear about all the awesome things that he's working on.

Are you ready to speak to the I Am CEO community, Juma?

Juma Bannister 02:48

Of course, of course. Let's go. Let's go.