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IAM2054 – CEO Raises Awareness About the Role of Creative Thinkers in Business

Podcast Interview with Catherine Lane Cline

In this episode, we have Catherine Lane Cline, President and CEO of Portfolio Creative and host of the Secret Art of Business podcast.

Catherine shares her journey from being an art student to establishing a staffing company specialized in marketing talent in 2005.

She delves into the importance of creative thinking in business and how her company serves as a liaison between talent and companies, ensuring both sides get the best experience.

Catherine's passion for creativity, innovation, and helping others shines through as she discusses her motivations, the challenges and rewards of her role, and her approach to making impactful connections in the business world.

Additionally, Catherine offers insights into the value of knowing your ‘why' and the significance of aligning your work with your passions for a fulfilling career.

Website: portfoliocreative.com

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Transcription:

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Catherine Lang-Cline Teaser 00:00

So we're working both sides of the desk here and that we want to make sure that our clients are having a great experience getting only the best candidates. So they might only get three out of 300 resumes. And on the talent side, it's you know what? You don't want to work here. You're not going to be a good fit, but we do know where you will be a great fit.

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Intro 00:12

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I Am CEO podcast.

Gresham Harkless 00:41

Hello, hello, hello. This is Gresh from the I Am CEO podcast. I have a very special guest on the show today. I have Catherine Lane Klein. Catherine, excited to have you on the show.

Catherine Lang-Cline 00:49

Thanks so much for having me today. I'm really excited to chat with you.

Gresham Harkless 00:52

Yes, absolutely. I'm super excited to have Catherine on. She's doing so many awesome things. But of course, before we jump into that, I want to read a little bit more about Catherine so you can hear about some of those awesome things.

And Catherine is the President and CEO of Portfolio Creative. And the host of the Secret Art of Business podcast. She started portfolio creative back in 2005, when there was a need in the region for a staffing company, specializing in marketing talent.

Prior to being a business owner, Catherine had a 15-year career in marketing, working for both small and Fortune 100 companies. The motivation behind establishing the staffing company and the podcast is to raise awareness about the indispensable role of creative thinkers in business or formula for equal, equalizing business and creative strings have to be acknowledged in the community through numerous awards and honors that she's held.

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And I had the pleasure of being the guest on Catherine show. It's definitely an awesome show and she's a phenomenal guest and she's an awesome force overall. She's had numerous awards and accolades. She was the former National Association of Women, Business Owners board president. She also certified with the American Staffing Association serves as a board member and executive committees for the Chamber of Commerce and the Greater Columbus Arts Council.

She's a phenomenal person. So super excited that we get to have you on the show. Pick your brain a little bit. Are you ready to speak to the I Am CEO community, Catherine?

Catherine Lang-Cline 02:00

I am so ready.

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