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IAM2022 – Founder Unveils the Secrets in Building Bridges Between Businesses and Marketing

Podcast Interview with Behdad Jamshidi

In this episode, we have Behdad Jamshidi, founder of CJAM marketing.

Behdad shares his experience and expertise in strategic marketing and sheds light on common mistakes businesses make, like focusing on short-term plans without considering long-term strategy.

He also discusses the importance of a holistic approach to marketing that looks at the bigger picture. Jamshidi further explains the value of building resilience and embracing uncertainty as a business owner.


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Behdad Jamshidi Teaser 00:00

A lot of the times it's like someone comes for one thing and they're like, I just need SEO or I just need ads or I need like influence or marketing or just all these pieces. And when you dig into the business, you realize, hey, there's no bottle funnel strategy. There's no email marketing done.

No yeah, we send out some flows. Okay, then what do you do afterwards? Always send one newsletter out a month. There's no strategy on this. You're spending all this money on this top of funnel to bring people in and collect their emails, but you haven't even segmented it, probably not even targeting people properly.

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Intro 00:23

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:52

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. And I have a very special guest on the show today. I have Behdad Jamshidi. Behdad, it's great to have you on the show.

Behdad Jamshidi 01:00

Thanks for having me. I'm excited to be here.

Gresham Harkless 01:02

Yeah, super excited to have you on. And of course, before we jumped into having a great interview, I want to read a little bit more about Behdad so you can hear about some of those awesome things.

And Behdad started CJAM marketing after realizing that most business owners don't know how to evaluate the value of a marketing agency or assess their own needs since every business is different. not only in their needs, but where they're at in their growth process. It isn't a one size fits all.

In the past four years, Behdad or B has met with and assess 710 plus marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches.

After pairing hundreds of businesses with the right partners, he's found his skillset lies in the matchmaking process featured in MarketWatch, Bloomberg, National Post and the Financial Post.

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B's unique background in marketing, engineering, consulting, leadership, sales and strategy has allowed him to serve as a conduit between business owners and their marketing needs.

And I absolutely love the concept that B's been working on. It's really cool and being like the tender or the match. com for marketing and the business owners.

But one of the cool things I was listening to during this interview. you was how he actually built and grew everything. He had his full-time job, if I understand correctly, as he was growing. And I think a lot of times you don't see the behind-the-scenes on what it takes to really grow something and what that looks like.

So excited to hear about that even more excited to have you on. B, are you ready to speak to the I Am CEO community?

Behdad Jamshidi 02:25

I am let's do it.

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Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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