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IAM1943 – Marketing Consultant Helps Clients Understand and Implement the StoryBrand Framework

Podcast interview with Wes Gay

Why it was selected for “CBNation Architects”:

In this episode, the guest is Wes Gay, a marketing consultant, TEDx speaker, and writer based in Suwanee, Georgia.

Key Points:

Wes's Approach: Wes believes in the power of clarity – he asserts that with clarity, organizations can reach more customers, grow their sales, and align teams around their mission.

Role as a Marketing Consultant: Wes has assisted dozens of clients in understanding and implementing the StoryBrand Framework in their businesses. This approach allows them to attain the clarity they need to meet their objectives.

CEO Hack: Wes relies on a number of strategies to stay productive and effective in his work. He uses the Bullet Journal Method by Ryder Carroll, delegates tasks whenever possible, and maintains an offline calendar for daily planning.

CEO Nugget: Wes emphasizes patience and long-term thinking as key components of success.

CEO Defined: For Wes, a CEO is someone with a stable character who helps people reach their own version of success.

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Wes GayTeaser 00:00

So like essentially a marketing consultant being able to help companies with overall messaging strategy at a high level, but also to still that down at different marketing sales channels.

Intro 00:09

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:33

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we were purposing our favorite episodes around certain categories, topics, or as I like to call them the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB nation architects who are looking to level up their organizations.

This month we are focusing on finishing it out, fighting the good fight and closing out the job. I think just as important as it is to start something, it's even more important in how you conclude it or finish it out. So if you think of the different things that you can finish out, it could be everything from a project, it could be from a day, it could also be from a business in and of itself, and it could also of course be for the year. So when you think of finishing out, I want you to really think of these episodes, because what we're going to really focus on is the last question that we really ask, which is defining what it means to be a CEO.

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All the creative, innovative, and I think truly insightful questions that we receive from this question is really what we want to highlight during the show. But of course, we want you to enjoy the entire episode and think about how you're going to finish things out and how you're going to finish things out strongly. So sit back and enjoy this special episode of the I AM CEO podcast.

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Wes Gay of Wes, it's awesome to have you on the show.

Wes Gay 02:04

Hey, thanks for having me.

Gresham Harkless 02:05

No problem. No problem. I appreciate having you on. What I want us to do is just read a little bit more about Wes so you can hear about all the awesome things that he's doing.

Wes believes clarity is King. With it, organizations reach more customers, grow their sales and align teams around the mission. He's a writer, marketing consultant, TEDx speaker, and slightly pretentious coffee drinker. Wes has helped dozens of clients understand and implement the story brand framework in their own business.

As a result, they get the clarity they need to achieve their goals. He lives with his wife, two young sons and their overprotective dog in Swana, Georgia. I knew I was going to butcher that. Wes, it's awesome to have you on the show.

Are you ready to speak to the I AM CEO community?

Wes Gay 02:45

I am.

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Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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