In this episode, the guest is Tom Scarda, the host of The Franchise Academy Podcast and author of three books. Scarda, a self-made small business expert and Certified Franchise Expert, shares his knowledge derived from owning and operating five businesses, both franchised and non-franchised.
Tom's Story: Tom has a mixed track record in franchising: he was the number 1 franchisee of the year in one franchise concept and failed miserably in another. His experiences—successes and failures—and lessons learned are what makes him an expert in the field.
The Franchise Academy Podcast: Via his podcast, Tom shares his insights and experiences with an audience keen on understanding franchising better. He educates people on franchise options, opportunities, and obstacles.
His Books: Tom’s three books “Franchise Savvy: 6 Strategies Pros Use to Pick a Top Performing Franchise”, “The Road to Franchise Freedom”, and “The Magic of Choosing Uncertainty” serve to guide people through franchising.
CEO Hack: Tom uses Hubspot CRM for SEO to help maximize his brand's online presence.
CEO Nugget: Tom believes in embracing opportunities that come knocking and recognizing the challenges that come with it. He emphasizes the need for resilience and adaptability, because as he puts it, “Everyone had a plan until they get punched in the face”.
CEO Defined: Tom defines being a CEO as being of service to your staff and customers, underlying the customer-centric and people-focused approach to leadership.
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Tom Scarda Teaser 00:00
That's the secret sauce in my opinion, because it's not just throwing stuff against the wall to say, Hey, do you like dogs? Let's look at this dog franchise. Oh, you like cars? Let's look at Amco. We could do that all day long, but I'm not doing any service for that. That's not helping anybody.
It's about matching people to great franchise companies that I evaluate, that I would look at, cause I got to look at that franchise and say, I would buy this. I think it's good enough that I would recommend it to my own family members.
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If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:53
Hello, hello, hello. This is Gresh from the I AM CEO podcast, and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we were repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB nation architects who are looking to level up their organizations .
This month we are focusing on finishing it out, fighting the good fight and closing out the job. I think just as important as it is to start something, it's even more important in how you conclude it or finish it out. So if you think of the different things that you can finish out, it'd be everything from a project, it can be from a day, it could also be from a business in and of itself and it can also of course be for the year. So when you think of finishing out, I want you to really think of these episodes, because what we're going to really focus on is the last question that we really asked, which is defining what it means to be a CEO.
All the creative, innovative, and I think truly insightful questions that we received from this question is really what we want to highlight during the show. But of course, we want you to enjoy the entire episode and think about how you're going to finish things out and how you're going to finish things out strongly. So sit back and enjoy this special episode of the I AM CEO podcast.
Hello, hello, hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Tom Scarda of the Franchise Academy podcast. Tom, it's awesome to have you on the show.
Tom Scarda 02:25
It's an honor. This is awesome.
Gresham Harkless 02:26
Yeah, I appreciate having you on. What I wanted to do was just read a little bit more about Tom so you hear about all the awesome things that he's doing.
Tom Scarta hosts the Franchise Academy podcast and is the author of three books. The number one bestselling Franchise Savvy; Six Strategies Pros Use to Pick a Top Performing Franchise, The Road to Franchise Freedom and the Magic of Choosing Uncertainty. A self-made small business expert and certified franchise expert, Tom has owned and operated five businesses, both franchise and non-franchise.
Tom was the number one franchisee of the year in one franchise concept and failed miserably in another concept. The lessons he learned from failure is what makes him such an expert. Named one of the top 50 business leaders on Long Island, Tom has helped over 1500 people figure out if franchising is for them since 2005. He's been featured in dozens of magazines and newspaper and is a sought after radio podcast and TV guests.
Tom, it's awesome to have you on the show. Are you ready to speak to the I AM CEO community?
Tom Scarda 03:24
Yeah, this is awesome. I am so just honored and excited.