IAM1945 – Entrepreneur Teaches Sales Teams How to Identify and Manage Their Fears

Why it was selected for “CBNation Architects”:

In this episode, the guest is Kristy Ellington, a consultant specializing in sales, marketing, and fear management.

Key Points:

Kristy's Story: With experiences working with top brands like Target, Hilton, and Nike, Kristy identified fear as a common barrier to personal growth, success, and sales performance. Having personally lived most of her life in fear, she knows its implications firsthand.

Kristy Ellington Consulting: Kristy's consulting firm mainly aims to teach sales teams how to identify and manage their fears. Additionally, it helps harness the power of emotion to optimise sales performance.

Role of Fear: Kristy underscores that fear stands squarely between individuals and their success in sales and personal growth. Identifying fear and learning to manage it is a unique approach to achieving higher productivity and results.

Leveraging Emotion: Kristy believes in the power of emotion to close more deals more often. By identifying, managing, and harnessing emotions, sales teams can leverage this often-overlooked aspect to their advantage.

Transcription:

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Kristy Ellington Teaser 00:00

When you have these real-world examples, and it's not just a concept of fear, it's not just the idea of fear, it actually shows them how it shows up. That's when people get invested and they realize, Oh, I could be performing at a higher level if I could manage this.

But it is a little bit of building a market for it because I think it is something that people talk a lot about in concept, but not actually, practically understand how to manage it.

Intro 00:22

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:46

Hello, hello, hello. This is Gresh from the I AM CEO podcast, and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month, we are focusing on finishing it out, fighting the good fight and closing out the job. I think just as important as it is to start something, it's even more important in how you conclude it or finish it out. So if you think of the different things that you can finish out, it could be everything from a project, it could be from a day, it could also be from a business in and of itself and it can also of course be for the year. So when you think of finishing out, I want you to really think of these episodes, because what we're going to really focus on is the last question that we really asked, which is defining what it means to be a CEO.

All the creative, innovative, and I think truly insightful questions that we received from this question is really what we want to highlight during the show. But of course, we want you to enjoy the entire episode and think about how you're going to finish things out and how you're going to finish things out strongly. So sit back and enjoy this special episode of the I AM CEO podcast.

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Christy Ellington of Christy Ellington Consulting. Christy, it's awesome to have you on the show.

Kristy Ellington 02:17

Great to be here. Thank you so much for having me.

Gresham Harkless 02:19

No problem. No problem. What I wanted to do was just read a little bit more about Kristy, so you can hear about all the awesome things that she's doing.

After closing multi-million dollar deals with brands like Target, Hilton, and Nike, working with Fortune 500 companies, entrepreneurs, and influencers alike, Christy Ellington found the one thing that connects us all is fear. After living most of her life in fear, Kristy, knows firsthand that fear is what stands between you and sales, personal growth and success.

Kristy spent 10 years in sales and marketing, but now teaches sales teams how to identify and manage their fears and harness the power of emotion in order to close more deals, more often.

Kristy are you ready to speak to the I AM CEO community?

Kristy Ellington 03:00

I am very ready. Thank you.