Why it was selected for “CBNation Architects”:
In this episode, host Gresham Harkless Jr. interviews Laurel Mintz, the CEO and founder of Elevate My Brand, an award-winning marketing agency that serves both startups and blue-chip global brands. Laurel shares her journey in entrepreneurship, including taking over her dad's company at the age of 26 and eventually starting her own digital marketing company that has worked with over 250 brands.
She also discusses the services provided by Elevate My Brand, including web content, social advertising creative, launch events, trade shows, conferences, and national field marketing.
Additionally, Laurel shares her “secret sauce” of being inspired by creatives but truly driven by data, and the importance of ensuring that marketing lands on different channels with proper messaging, positioning, and targeting. She also provides practical tips and advice for entrepreneurs, including the importance of building relationships and not letting anyone intimidate you.
Overall, the episode provides valuable insights and inspiration for anyone looking to start or grow a successful marketing agency that serves both startups and global brands.
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Laurel Mintz Teaser 00:00
And what I think really differentiates us as an agency is that we consider ourselves to be what we call center-brained, which means we are really inspired by creativity, but truly driven by data.
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful, entrepreneurs, startups, and CEOs without listening to a long, long, long interview?
If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:41
Hello. Hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB nation architects who are looking to level up their organizations.
This month we are focused on the visibility game a.k.a. Marketing, Advertising, PR, and Sales. I often say the name of the game is being found in these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it? Really? What impact does it ultimately make? This is where we will go into this month, looking at visibility, branding, marketing, public relations, sales, being the lifeblood of businesses, building media companies, and so much more.
This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify and maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Laurel Mintz of Elevate My Brand. Laurel, it's great to have you on the show.
Laurel Mintz 02:09
Thank you so much for having me.
Gresham Harkless 02:11
Yes, super excited to have you on. Before we jump into the interview, I want to read a little bit more about Laurel so you can hear about all the awesome things that she's doing.
Laurel is the CEO and founder of the award-winning marketing agency Elevate My Brand. Laurel has created an agency family serving both startups and blue-chip global brands like Facebook, Verizon Digital Media Group, Paw Patrol, and Zendesk. Laurel's favorite saying is F. I. O. G. I. D. Figure it out, get it done and that's exactly what brought the agency top talent and accolades since 2009.
Laurel, super excited to have you on the show. I think you said this is an episode like number 3000 that you've been on the podcast. So you're doing so many awesome things. Everybody's clamoring to speak with you. So are you ready to speak to the I AM CEO community?
Laurel Mintz 02:53
I was born ready.– End