I AM CEO PODCASTMarketing

IAM1791 – Author Helps Small Businesses Thrive Through Customer-Centered Marketing

Podcast Interview with Judy Celmins

Why it was selected for “CBNation Architects”:

In this episode of CEO Podcasts, host Gresham Harkless Jr. interviews Judy Celmins, an author and marketing expert who helps small businesses thrive through customer-centered marketing.

Judy has built and operated a variety of innovative businesses, including retail, service, event management, and market research.

Currently, she runs ThriveableBiz®, which helps small businesses break through the clutter with customer-centered marketing. The company is headlined by her new book, Marketing = Customers + Heart – How to build your small business growth strategy.

Throughout the episode, Judy shares valuable insights on effective marketing strategies, emphasizing the importance of understanding and connecting with customers. She also discusses her journey in the industry, including her experience working with a variety of businesses and the lessons she has learned along the way.

Additionally, Judy shares practical tips and advice for entrepreneurs, including the importance of setting goals and creating a plan to achieve them.

Overall, the episode provides valuable insights and inspiration for anyone looking to improve their marketing efforts and grow their small business.

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Transcription:

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Judy Celmins Teaser 00:00

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Life is difficult for many of us, and that's including every single one of your customers. And until you appreciate where they're coming from and their perspective, again, when I say the beginning, it's not about them being right.

In fact, they're quite possibly wrong. That's irrelevant. It's empathizing with them and understanding their perspective, seeing it from their eyes.

Intro 00:26

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you come to the right place. Gresham Harkless values your time and is ready to share with you. Precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:53

Hello, hello, hello. This is Gresh from the Im CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are gonna be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. marketing, advertising, PR, and sales. I often say the name of the game is being found, and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make? This is where we will go into this month looking at visibility, branding, marketing, and public relations, sales being the lifeblood of businesses, building many companies, and so much more.

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This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.

Hello, hello, hello, this is Gresh from the I AM CEO podcast. I have a very special guest on the show today, I have Judy Celmins of ThriveableBiz. Judy, super excited to have you on the show.

Judy Celmins 02:23

Oh, Gresham. So am I. Actually, I don't even mind getting up early for you.

Gresham Harkless: 02:27

Yes. I always appreciate you getting up early, that always makes me feel very, very special. I love and appreciate even more all the awesome things that you're doing. So let me read a little bit more about Judy, so can hear about some of those awesome things.

Judy has built and operated a wide variety of innovative businesses including retail service, event management, and market research. Currently, she runs ThriveableBiz, helping small businesses break through the clutter with customer-centered marketing headlined by her new book, Marketing = Customers + Heart – How to Build Your Small Business Growth Strategy.

Judy, appreciate you so much for being on the show and waking up early. Are you ready to speak to the I AM CEO community?

Judy Celmins 03:06

I am. Let's rock this.

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Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(CEOBlogNation.com), podcasts, (CEOPodcasts.com) and videos (CBNation.tv). CBNation is proudly powered by Blue16 Media.

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