Why it was selected for “CBNation Architects”:
In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Marcio Santos, a marketing coach who helps course creators successfully sell their courses online.
Marcio has coached course creators from various industries and has worked with brands like Boba Guys, Immi Eats, Kettle & Fire, Danone, THE TEN SPOT, Remedy Kombucha, and more to generate millions in online sales using digital marketing.
Throughout the episode, Marcio shares valuable insights on effective marketing strategies, emphasizing the importance of understanding the needs of customers and building a customized plan to reach them. He also discusses his journey in the industry, including his experience working with a variety of businesses and the lessons he has learned along the way.
Additionally, Marcio shares practical tips and advice for entrepreneurs, including the importance of creating a lead magnet to position oneself as an expert and the value of creating courses in groups.
Overall, the episode provides valuable insights and inspiration for anyone looking to improve their marketing efforts and successfully sell their courses online.
Check out one of our favorite CEO Hack’s CEO Web Shop. Get your free audiobook and check out more of our favorite CEO Hacks HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
The full transcription is only available to CBNation Library Members. Sign up today!
Marcio Santos Teaser 00:00
Basic lead magnet framework. And what it does is it helps you to package your knowledge, and it does that by taking something that you already know. So if you have a program, I help you to identify inside your program which steps you're gonna take.
Let's say you have three modules, which modules are you gonna take, and then how you would turn that into a lead magnet that positions you as an expert.
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?
If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:49
Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are gonna be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.
This month we are focused on the visibility game, a.k.a. marketing, advertising, PR, and sales. I often say the name of the game is being found, and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make? This is where we will go into this month. Looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building, meeting companies, and so much more.
This is probably one of the most exciting and probably the most excruciating topics, but we hope this must demystify or maybe even vanquish the fear and hope and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.
Hello, hello, hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Marcio Santos of nerddigital.com. Marcio, great to have you on the show.
Marcio Santos 02:19
Thank you, Gresham. It's great to be here. Thank you for having me.
Gresham Harkless 02:21
Yeah, super excited to have you on the show. Before we jump into the interview, I want to read a little bit more about Marcio so you can hear about all the awesome things that he's working on.
Marcio coaches course creators like Khe Hy from Radreads, Ted Seides from the Capital Allocators, and Robbie Crabtree from Performative Speaking. He's also the founder of Nerd Digital and he has coached dozens of other course creators as a marketing coach with Maven.
Marcio has worked with brands like Boba Guys, Immi Eats, Kettle and Fire, Danone, THE TEN SPOT, Remedy Kombucha, and more to generate millions in online sales using digital marketing and is excited to work with course creators every single day. He also believes that E-learning marketing is poised for continual growth, and he's excited to help people take advantage of that opportunity.
Marcio, excited again to have you on the show, my friend. Are you ready to speak to the I AM CEO community?
Marcio Santos 03:12
Very ready. Thank you Gresh.