IAM1228 – Changing Lives through Media and Technology
How We Serve Our Clients
Blue16 Media is a digital marketing agency with a goal to change lives using media and technology.
Business Service:
Blue16 Marketing is a brand under Blue16 Media that helps clients make a website design, website support, and SEO.
Our goal is to increase the visibility of our clients and customers.
Core questions that we normally ask our Clients:
- Who is your target market?
- What resources do you have that are available to you?
- What’s your budget?
- What is your goal?
CBNation- is a major pillar under Blue16 Media where you can listen to podcasts, blogs, and video content that helps CEOs, entrepreneurs, and business owners succeed in their journey.
Our Core Principle:
Visibility + Resources x Connections = Success
Website:
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Transcription
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00:23 – Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.
00:40 – Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, TV Nation and Blue 16 Media. And this is episode number 1228 of the I AM CEO podcast. As probably have noticed, we're doing something a little bit different. I'm doing something a little bit different for these podcasts as we ease into and out of 2021 and into 2022. I wanted to anticipate and give you a preview of some of the kind of unique podcasts that we'll have. We're going to have a little bit more variety to the I AM CEO podcast, but we're still going to stay true to form.
[restrict paid=”true”]
This is basically going to be a build-up of one of the integral questions that we have. If you listen to the podcast, we ask basically six questions throughout the show, essentially at the heart, learning about visibility plus resources, and hopefully getting the opportunity to connect so that we can be successful as a business community. So in line with that, I'm going to drill down a little bit deeper. Last episode, you heard a little bit more about the story. This episode is going to be a lot more about the services that we provide.
So, in Blue 16 media, the overall idea is that we use media and technology to change lives. We do that in different ways, but at the heart of it, that is the essence, that is the goal of what we try to do. Everything that we try to do comes back to that in some form, shape, or fashion. And so it might be different lives, different types of lives that we focus on, and different niche lives, I guess, within that environment. But the overall goal is that we are using the media technology in order to do that. So with that being said, one of the core things that you have heard from Blue 16 Media, and probably if you search online, is that we are a digital marketing company.
So Blue 16 Media has now become an overall brand, while under it there are different brands. One of those brands is Blue 16 Marketing, we provide website design, website support, and SEO services for clients and customers, and we do some kind of ancillary services as well. But typically those are going to be our core bread and butter services that we provide for clients. At the end of the day, we are like, I like to say, in the visibility game. So we are trying to increase the visibility of our clients and customers. I often like to say you have really great products and services.
You're doing really phenomenal things. You're really passionate, really gifted, and phenomenal, but no one knows who you are and what it is that you do. Goes back to the adage that if a tree falls in the forest and nobody's around, doesn't make a sound. If you are doing really phenomenal things but you don't tell anybody about it and no one knows about it, are you really doing it? That's an argument, I guess, for another day. But at the end of the day, we try to make sure that people know exactly what it is you are doing, why you're doing it, what makes you different and unique, and what the quote-unquote secret sauce is that sets you apart in order to do that.
So with that being said, we focus on those core services. We're very technology-focused. We use tools like project management software like Basecamp. You listen to different hacks and nuggets that I always mention. Very high touch, but high touch in a way, in that we are hopefully removing the disassociation with things like SEO, I think especially, in the industry. And you talk with most people in the industry that are actually using their tools and gifts that they have for the greater good, that have those morals and that character, they're probably going to tell you SEO is something that is a little bit harder to put your finger on, a little bit harder to kind of understand.
But really reputable agencies and companies will be able to kind of provide some of those high touches that allow you to get a better idea of what it is that they're doing, why they're doing it, and what can help you out. So that's one of the things that we really hang our hat on, is being very high touch. We have a support ticket system for recurring clients. We also send out monthly and weekly reports as well, too, so that clients know exactly what they're getting. But at the heart of it, what we're trying to do is help people to get to wherever it is that they want to go. Is that more speaking engagements? Is that being on more podcasts? Is that more leads?
The idea is that we try to be very strategic with the core services that we provide so that we are in line with that. So we're not necessarily providing those branding or marketing consultation services, but what we are trying to do is make sure that we are using our platforms and ingredients, our knowledge in alignment with that. So one of the things you'll hear me say over and over again is who's your target market? What resources do you have that are available to you? What's your budget? Or potentially how much time are you going to spend yourself? And then of course, what does success look like? What is that goal?
So those are some of the core questions that we asked that are extremely foundational to us being able to excel at what it is that we do. And I will go as far as to say, like working with these small to medium-sized clients, we really hope that we are the right fit for the right organization and the right company. We are not necessarily the one-size-fits-all where we work well with anybody. SEO especially is a very long-term marketing strategy. So those clients that want to get a quick fix for one, we're not going to be the best fit. But two, I think SEO is not even the best fit no matter what company you speak to.
It's not to say you can't do things to give you that burst and that boost. We have one-time SEO packages, but the idea is really setting those expectations and knowing that what you're doing, what you're investing in, what you're working towards, you have the proper expectations for that. We obviously do that. SEO is a big part of it. There's the whole strategy and idea behind being there when people are searching. But of course, it's building websites, it's updating those websites, it's making sure that you not only have those updates done, but that you also have an agency or more than one person that potentially you can lean on in case of something happening.
So we have support and maintenance clients that we work with. We also, of course, build the websites. We can design them and we primarily focus on WordPress websites, but we can do websites and other, you know, platforms if need be. But that's really our goal for the Blue 60 marketing side of the house. And part of our overall marketing philosophy is that everybody's in the media business, whether they know it or not. You are a media company. So it's so important to make sure that you understand that. And I always say you pick the ingredients that are integral to your media company strategy, your media company philosophy. You go to the grocery store, you pick the integral ingredients to get you to where you need to be.
You don't pick and choose everything. That's one of the big things that we kind of focus on. So we have our lane of where we focus. But it's so important that we also preach that as a client so that they're not getting unmet expectations because they're potentially overextended, especially if they have limited resources and that could be time or that's money. So I say all that to say. One of the other major pillars under Blue 16 media is CB Nation. You're listening to what's part of CB Nation, which includes podcasts, blogs, videos, and content, all to help CEOs, entrepreneurs, and business owners succeed.
It's essentially a community to help, to help businesses to have that success. Our core principle is that we say visibility plus resources times connections equals success. All that basically means is that every piece of content is going to hit one of those three pieces. And what we're working on now is really building out that community piece. Think of it as a, I always say and have been saying lately a content-based chamber. So having that opportunity, a content-based global chamber at that, where you do have the opportunity to hopefully connect.
But a lot of that connection is based on, you know, co-creation of content, which is a big part of, I think, our world and what it is that we're doing, but definitely even a bigger part of like what creates that foundation for us. So you're going to see lots and lots of content and information. You're going to see certain niche sites that focus on things like DMV CEO or black African American entrepreneurs, or potentially support for entrepreneurs, or maybe a little bit more of a school for entrepreneurs, the pedantic side of the business. So each of the different sites is going to cover each of those different aspects.
And of course, there'll be more and more sites and more and more opportunities. But at the end of the day, going back to what I said about Blue 60 Media and building that media company, the idea is that we build a platform for our ideal clients to get the visibility that they're looking for. They have the opportunity to tell their story, and talk about what it is they do, but also get to show their expertise, their zone of genius, and their experiences, and tell their stories in unique ways. So we tried to build that platform, definitely more of a long-term type of approach.
But the idea is that not only are we looking to help clients do that on their own media companies, their platforms, their websites, and things that they've been able to create, but we're also building a platform and have a platform that you can also be featured as well too. So why not provide value to the ideal client that we're trying to target? And that's on a very extreme basis. What we're hoping to do with CB Nation is provide that connection and provide that synergy between Blue 16 marketing and CB Nation so that at the end of the day, we can provide, you know, help and support to clients.
But as I mentioned, there's definitely other, you know, sites and properties that we're working on having an e-commerce store at driven Dr. One and then definitely other, you know, sites that are going to be coming up, everything from Seal Webshop to our Amazon store. So there are lots of different ways that you could try to, you know, connect with us and we can provide services. But at the end of the day, it always goes back to what I talked about with Blue 60 Media, using media and technology to change lives.
So this is a great signing out. I hope you enjoyed me talking a little bit more about how we serve clients, how we try to use the tools, the platforms that we have to be of service to change lives and make that impact, to create that inflection point where somebody goes from a to z, not just a to b, but create that foundational change within everything that we do. So hopefully you enjoy our properties, and you enjoy this episode. If it is a great episode. If you would take out, take a little bit of time leave us a review, and let us know, anything that we can do to help, that would be awesome.
But this is Gresh signing out. Please check us out at blue sixteenmedia.com dot. There are links to every place on the site. If you just want to know a little bit about me, of course, go to imgres.com and you can learn a little bit more about me as well too. This is Gresh signing out. Hope you have a phenomenal rest of the day.
12:13 – Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
00:23 - Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.
00:40 - Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, TV Nation and Blue 16 Media. And this is episode number 1228 of the Imceo podcast. As probably have noticed, we're doing something a little bit different. I'm doing something a little bit different for these podcasts as we ease into and out of 2021 and into 2022. I wanted to anticipate and give you like a preview of some of the kind of unique podcasts that we'll have. We're going to have a little bit more variety to the I AM CEO podcast, but we're still going to stay true to form.
This is basically going to be a build-up of one of the integral questions that we have. If you listen to the podcast, we ask basically six questions throughout the show, essentially at the heart, learning about visibility plus resources, and hopefully getting the opportunity to connect so that we can be successful as a business community. So in line with that, I'm going to drill down a little bit deeper. Last episode, you heard a little bit more about the story. This episode is going to be a lot more about the services that we provide.
So, in Blue 16 media, the overall idea is that we use media and technology to change lives. We do that in different ways, but at the heart of it, that is the essence, that is the goal of what we try to do. Everything that we try to do comes back to that in some form, shape, or fashion. And so it might be different lives, different types of lives that we focus on, and different niche lives, I guess, within that environment. But the overall goal is that we are using the media technology in order to do that. So with that being said, one of the core things that you have heard from Blue 16 Media, and probably if you search online, is that we are a digital marketing company.
So Blue 16 Media has now become an overall brand, while under it there are different brands. One of those brands is Blue 16 Marketing, we provide website design, website support, and SEO services for clients and customers, and we do some kind of ancillary services as well. But typically those are going to be our core bread and butter services that we provide for clients. At the end of the day, we are like, I like to say, in the visibility game. So we are trying to increase the visibility of our clients and customers. I often like to say you have really great products and services.
You're doing really phenomenal things. You're really passionate, really gifted, and phenomenal, but no one knows who you are and what it is that you do. Goes back to the adage that if a tree falls in the forest and nobody's around, doesn't make a sound. If you are doing really phenomenal things but you don't tell anybody about it and no one knows about it, are you really doing it? That's an argument, I guess, for another day. But at the end of the day, we try to make sure that people know exactly what it is you are doing, why you're doing it, what makes you different and unique, and what the quote-unquote secret sauce is that sets you apart in order to do that.
So with that being said, we focus on those core services. We're very technology focused. We use tools like project management software like Basecamp. You listen to different hacks and nuggets that I always mention. Very high touch, but high touch in a way, in that we are hopefully removing the disassociation with things like SEO, I think especially, in the industry. And you talk with most people in the industry that are actually using their tools and gifts that they have for the greater good, that have those morals and that character, they're probably going to tell you SEO is something that is a little bit harder to put your finger on, a little bit harder to kind of understand.
But really reputable agencies and companies will be able to kind of provide some of those high touches that allow you to get a better idea of what it is that they're doing, why they're doing it, and what can help you out. So that's one of the things that we really hang our hat on, is being very high touch. We have a support ticket system for recurring clients. We also send out monthly and weekly reports as well, too, so that clients know exactly what they're getting. But at the heart of it, what we're trying to do is help people to get to wherever it is that they want to go. Is that more speaking engagements? Is that being on more podcasts? Is that more leads?
The idea is that we try to be very strategic with the core services that we provide so that we are in line with that. So we're not necessarily providing those branding or marketing consultation services, but what we are trying to do is make sure that we are using our platforms and ingredients, our knowledge in alignment with that. So one of the things you'll hear me say over and over again is who's your target market? What resources do you have that are available to you? What's your budget? Or potentially how much time are you going to spend yourself? And then of course, what does success look like? What is that goal?
So those are some of the core questions that we asked that are extremely foundational to us being able to excel at what it is that we do. And I will go as far as to say, like working with these small to medium-sized clients, we really hope that we are the right fit for the right organization and the right company. We are not necessarily the one-size-fits-all where we work well with anybody. SEO especially is a very long-term marketing strategy. So those clients that want to get a quick fix for one, we're not going to be the best fit. But two, I think SEO is not even the best fit no matter what company you speak to.
It's not to say you can't do things to give you that burst and that boost. We have one-time SEO packages, but the idea is really setting those expectations and knowing that what you're doing, what you're investing in, what you're working towards, you have the proper expectations for that. We obviously do that. SEO is a big part of it. There's the whole strategy and idea behind being there when people are searching. But of course, it's building websites, it's updating those websites, it's making sure that you not only have those updates done, but that you also have an agency or more than one person that potentially you can lean on in case of something happening.
So we have support and maintenance clients that we work with. We also, of course, build the websites. We can design them and we primarily focus on WordPress websites, but we can do websites and other, you know, platforms if need be. But that's really our goal for the Blue 60 marketing side of the house. And part of our overall marketing philosophy is that everybody's in the media business, whether they know it or not. You are a media company. So it's so important to make sure that you understand that. And I always say you pick the ingredients that are integral to your media company strategy, your media company philosophy. You go to the grocery store, you pick the integral ingredients to get you to where you need to be.
You don't pick and choose everything. That's one of the big things that we kind of focus on. So we have our lane of where we focus. But it's so important that we also preach that as a client so that they're not getting unmet expectations because they're potentially overextended, especially if they have limited resources and that could be time or that's money. So I say all that to say. One of the other major pillars under Blue 16 media is CB Nation. You're listening to what's part of CB Nation, which includes podcasts, blogs, videos, and content, all to help CEOs, entrepreneurs, and business owners succeed.
It's essentially a community to help, to help businesses to have that success. Our core principle is that we say visibility plus resources times connections equals success. All that basically means is that every piece of content is going to hit one of those three pieces. And what we're working on now is really building out that community piece. Think of it as a, I always say and have been saying lately a content-based chamber. So having that opportunity, a content-based global chamber at that, where you do have the opportunity to hopefully connect.
But a lot of that connection is based on, you know, co-creation of content, which is a big part of, I think, our world and what it is that we're doing, but definitely even a bigger part of like what creates that foundation for us. So you're going to see lots and lots of content and information. You're going to see certain niche sites that focus on things like DMV CEO or black African American entrepreneurs, or potentially support for entrepreneurs, or maybe a little bit more of a school for entrepreneurs, the pedantic side of business. So each of the different sites is going to cover each of those different aspects.
And of course, there'll be more and more sites and more and more opportunities. But at the end of the day, going back to what I said about Blue 60 Media and building that media company, the idea is that we build a platform for our ideal clients to get the visibility that they're looking for. They have the opportunity to tell their story, and talk about what it is they do, but also get to show their expertise, their zone of genius, and their experiences, and tell their stories in unique ways. So we tried to build that platform, definitely more of a long-term type of approach.
But the idea is that not only are we looking to help clients do that on their own media companies, their platforms, their websites, and things that they've been able to create, but we're also building a platform and have a platform that you can also be featured as well too. So why not provide value to the ideal client that we're trying to target? And that's on a very extreme basis. What we're hoping to do with CB Nation is provide that connection and provide that synergy between Blue 16 marketing and CB Nation so that at the end of the day, we can provide, you know, help and support to clients.
But as I mentioned, there's definitely other, you know, sites and properties that we're working on having an e-commerce store at driven Dr. One and then definitely other, you know, sites that are going to be coming up, everything from Seal Webshop to our Amazon store. So there are lots of different ways that you could try to, you know, connect with us and we can provide services. But at the end of the day, it always goes back to what I talked about with Blue 60 Media, using media and technology to change lives.
So this is great signing out. I hope you enjoyed me talking a little bit more about how we serve clients, how we try to use the tools, the platforms that we have to be of service to change lives and make that impact, to create that inflection point where somebody goes from a to z, not just a to b, but create that foundational change within everything that we do. So hopefully you enjoy our properties, and you enjoy this episode. If it is a great episode. If you would take out, take a little bit of time leave us a review, and let us know, anything that we can do to help, that would be awesome.
But this is Gresh signing out. Please check us out at blue sixteenmedia.com dot. There are links to every place on the site. If you just want to know a little bit about me, of course, go to imgres.com and you can learn a little bit more about me as well too. This is Gresh signing out. Hope you have a phenomenal rest of the day.
12:13 - Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
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