IAM1785 – Public Relations Veteran Helps Client’s Vision to Life through Creative Thinking and Strategies

Why it was selected for “CBNation Architects”:

In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews April White, a public relations veteran, official TEDx speaker, and founder of Trust Relations. With nearly 20 years of experience in the industry, April has worked with clients across numerous industries, from Fortune 100 companies to startups, and has represented an impressive roster of clients and their executives over the course of her career. She is also an official contributor to Forbes, Entrepreneur, and Newsweek, and co-hosts three original podcasts.

Throughout the episode, April shares valuable insights on public relations and integrated marketing, emphasizing the importance of creative thinking and strategy in bringing clients' visions to life. She also discusses her journey starting her own agency, Trust Relations, and her vision for creating a company with no toxic culture and the best talent for clients.

In addition to sharing her expertise, April offers practical tips and advice for entrepreneurs and business leaders. She recommends listening to audiobooks and podcasts for personal and professional growth, dividing the day in two to maximize productivity, and taking care of oneself first in order to avoid burnout.

Overall, the episode provides valuable insights and advice for anyone looking to improve their public relations and marketing efforts, particularly in the context of entrepreneurship and agency work.

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Transcription:

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April White 00:00

Everything you do at the top trickles down. So if you have any psychological hang-ups, like my issues with boundaries, right? If you have anything that you need to work on as a human, those things will affect your entire company and it will manifest in everything that everyone else does.

It'll manifest in the kind of people you attract, whether that's clients or team members.

Intro 00:25

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you are in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:52

Hello, hello, hello. This is Gresh from the I AM CEO podcast, and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are gonna be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. marketing, advertising, PR, and sales. I often say the name of the game is being found in these tools will help you to do that. We have heard the philosophical question if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, How great is it really? What impact does it ultimately make?

This is where we will go into this month looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building, meeting companies, and so much more. This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up, sit back and enjoy this special episode of the I AM CEO Podcast.

Hello, hello, hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have April White of Trust Relations.

April, excited to have you on the show.

April White 02:22

Thank you so much. I'm excited to be here.

Gresham Harkless 02:25

Yes, you're doing so many phenomenal things, and we're gonna get a little bit more into that. Before we get into the conversation, I wanted to read a little bit more about April, so you can hear about all the awesome things that she's doing.

April is a public relations veteran, official TEDx speaker, and founder of Trust Relations. April has nearly 20 years of industry experience counseling and implementing campaigns on behalf of clients across numerous industries, from Fortune 100 companies to startups. She worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong before starting her own firm and has represented an impressive roster of clients and their executives over the course of her career.

Among the clients she has counseled are MasterCard Worldwide, MetLife International, Sotheby's International Realty, Hyatt, Rosetta Stone, Petco, American Standard, the Dannon Company, YellowTail Wines, Sealed Air, and Music. April as an official contributor to Forbes, Entrepreneur, and Newsweek and co-hosts three original podcasts including the PR Wine Down, Hype Busters, and Trust Relations, the podcast.

She also recently won the Gold Stevie Award for Most Innovative Woman of the Year in Advertising, Marketing, and Public Relations. April, let me clap that up, you're doing so many awesome things.

Are you ready to speak to the I AM CEO community?

April White 03:45

And after that, I just wanna crawl under the table. I'm so embarrassed. It's so weird hearing all of this stuff about yourself. I just think of myself as like the girl next door and ah.