Elliott and Lauren had always been committed to fitness. Whether through running, lifting weights at the gym, skiing, swimming, or pretty much anything else exercise-related, health and fitness have been there. However, there was another aspect that was also always there – injury.
As the couple worked out traditionally, injuries piled up – whether a back injury from lifting too heavy, knee injuries from running too much, or hip pain through skiing, fitness goals were continuously being put on hold. The idea for Total Row originally surfaced after another fitness-related injury relegated Elliott to the semi-broken rowers in the back corner of a capacity-filled gym. While recovering from injury, Elliott realized the tremendous benefit of this once over looked piece of equipment. He started putting together circuit workouts with the rower as the central focus.
After about a year of planning, saving, and praying, Elliott and Lauren had a lease on a rundown, former hair salon in Buckhead and 13 rowers in “storage” (their 700 square foot condo). Total Row officially opened its doors in December 2016. Today, Total Row is one of the largest rowing-centric gyms in the Southeast, and the only in Atlanta! More importantly, Total Row has built a studio that welcomes anyone, regardless of age, experience, or ability, with members ranging from their teens to their 70s!.
- CEO Hack: Book- The Obstacle Is The Way by Ryan Holiday
- CEO Nugget: It’s not as easy or as fast as you think, give it time
- CEO Defined: The last one – there’s no one behind one