In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Ray Sidney-Smith, the President of W3 Consulting, which helps small businesses use web, mobile, social, and digital technologies to market and manage better. Sidney-Smith is also the author of “SoLoMo Success: Social Media, Local and Mobile Marketing Small Business Strategy Explained” and a digital marketing strategist with certifications from Google, Evernote, and Hootsuite.
Throughout the episode, Ray shares valuable insights on digital marketing and management strategies for small businesses. He emphasizes the importance of understanding a business's purpose and values, and aligning marketing efforts with those principles. He also discusses the benefits of using productivity tools like Evernote and Hootsuite to streamline workflow and improve efficiency.
In addition to sharing his expertise, Ray also offers practical tips and resources for small business owners. He recommends the book “Getting Things Done: The Art of Stress-free Productivity” by David Allen as a helpful resource for improving productivity and reducing stress. He also encourages entrepreneurs to embrace failure and learn from mistakes in order to grow and improve their businesses.
Overall, the episode provides valuable insights and advice for small business owners looking to improve their marketing and management strategies.
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Ray Sidney-Smith Teaser 00:00
Most people say marketing and they don't understand that marketing strategy really includes product development, it includes your pricing strategy, it includes your promotional strategy. What most people think of as marketing, they really mean promotion and of course placement where are you going to distribute your product and make it available to others?
Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?
If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you are in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:43
Hello, hello, hello, this is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners. Or what I like to call the CB nation architects, those that are looking to level up their organizations.
This month we are focusing on knowing thy numbers. I could hear the phrases from Mr. Wonderful on Shark Tank, and if you understand or don't understand exactly what numbers is, think finance, economics, accounting, capital, investment, funding, bootstrapping, anything that's around numbers. So we have to understand how important it is to know your numbers and how important that is for you to forecast, make decisions, and to be able to truly strategize around your business and do that successfully.
Things are gonna be a little bit different, obviously, this month. So look for CEO hacks and CEO nuggets and interviews that focus around this. But more than everything else, make sure that you know your numbers because they're extremely important to the life of your business.
Hello, hello, hello, this is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Ray Sidney-Smith of W3 Consulting. Ray, it's awesome to have you on the show.
Ray Sidney-Smith 02:09
Great to be here. Thanks, Gresh.
Gresham Harkless 02:11
No problem. Super excited to have you on and before we jump in, I wanted to read a little bit more about Ray so you can hear about all the awesome things that he's doing.
Ray is the president and CEO of W3 Consulting, which helps small businesses use web, mobile, social, and digital technologies to market and manage better. He's also the author of SoLoMO Success, Social Media, Local and Mobile Marketing, Small Business Strategies Explained. Ray is also the managing director of W3C Web services, which provides WordPress and website hosting domain name registration services and related web services affordable for all small businesses.
As a digital marketing strategist, Google's small business advisor for productivity, Evernote certified consultant, Evernote regional leader for North America, and Hootsuite global brand manager, Global brand Ambassador Ray is often invited by economic development organizations to speak to small and medium-sized business audiences, facilitate group training and conduct strategy sessions with small business owners on management and marketing strategy as well as productivity technologies.
Ray, are you ready to speak to the I AM CEO community?
Ray Sidney-Smith 03:15
I certainly am.