IAM1738 – Founder and Global Executive Helps Grow Sales for SMEs

Podcast Interview with Henning Schwinum

Why it was selected for “CBNation Architects”: In episode IAM794 of the I AM CEO podcast, host Gresham Harkless interviews Henning Schwinum, the founder of Vendux. Henning is a global executive with extensive experience in sales, marketing, supply chain, and general management. He has spent over 20 years building, transforming, and leading sales teams around the world.

In the interview, Henning discusses the importance of high-quality sales leadership and the value it brings to businesses. He also explains how Vendux provides interim and fractional sales leadership to small and medium-sized enterprises (SMEs). Henning shares his passion for helping SMEs grow their sales and the benefits of having a chief sales officer in the C-suite of every company.

Additionally, Henning provides advice for entrepreneurs and business owners on the importance of sales leadership and the value of fractional sales leadership. Overall, the episode provides valuable insights into the world of sales leadership and effective strategies for growing sales in SMEs.

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Henning Schwinum Teaser 00:00

Guess who brings in the revenue? It's not the product. Every single product doesn't sell itself because it's such a great product. It requires an active sales team to actually bring it to market.

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Intro 00:16

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs, without listening to a long, long, long interview?

If so, You've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:42

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories or topics or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, and what I like to call the CB nation architects who are looking to level up their organizations.

This month we are focused on our greatest asset; talent management and hiring. Think from great resignation to the great renovation. And if you disagree with me, maybe these episodes might be, especially for you. Life and especially business has changed. It has forced those that are within organizations to look differently at talent and how it's being managed.

When we talk about change, think about it, we have to realize that business as usual is no longer here. That's evident in attracting and retaining clients, but also in setting up people within organizations to succeed. Think onboarding, think DEI- diversity, equity, inclusion, and belonging. How it is working from home and even going back into the office.

Things are different. In this month, we are going to explore these topics by featuring CEO hacks and CEO nuggets, but also interviews that focus on these changes and how organizations can make sure they care for and attract the most valuable asset, their people. Sit back and enjoy this special episode of the I AM CEO podcast.

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Hello, hello, hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Henning Schwinum of Vendux. Henning, it's awesome to have you on the show.

Henning Schwinum 02:14

Thank you, Gresh. Thank you for having me. Wonderful to be here.

Gresham Harkless 02:17

No problem. Super excited to have you on. Before we jump into the show, I wanted to read a little bit more about Henning. So you hear about all these awesome things that he's doing.

Henning is a creative, adaptable, and results-driven global executive with extensive domestic and international experience in sales, marketing, supply chain, and general management, both in a corporate and entrepreneurial setting. In his career, he has been a global nomad, spending the last 20 years building, transforming, and leading sales teams all around the world.

This experience led him to start Vendux and become the chief evangelist for interim and fractional sales leadership, helping to grow sales for small to medium-sized enterprises. Henning, are you ready to speak to the I AM CEO community?

Henning Schwinum 02:58

I am totally ready for the I AM CEO community.

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Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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