Betsy Talbot helps businesses explain what they do so they can get more sales from the right customers. If you’ve ever wondered why people who obviously need your services aren’t buying, then you’re in the right place. Betsy is a bridge-builder between customer problems and business solutions, and today she’s going to to tell us how we can make it easier for people to see the value in our offers and click the buy button.
- CEO Hack: Setting boundaries- I stop working on Thursday afternoon
- CEO Nugget: Know more about your market than your customers know
- CEO Defined: Identifying opportunities, learning from failures and taking risks in small ways