IAM1783 – CEO Focuses on Brand Awareness and Media Relations

Why it was selected for “CBNation Architects”:

In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Ronjini Joshua, the CEO and founder of The Silver Telegram, a PR agency that specializes in brand awareness and media relations for technology companies. With 17 years of experience in the PR industry, Ronjini shares her insights on effective public relations and building a successful agency.

Throughout the episode, Ronjini emphasizes the importance of preparation and planning in running a successful business. She also discusses her approach to working with clients, building custom plans that align with their goals and help bring their brands to life. Additionally, Joshua shares her insights on effective communication and relationship-building, particularly in the context of media relations.

In addition to sharing her expertise, Ronjini offers practical tips and advice for entrepreneurs and business leaders. She recommends waking up before everyone else as a helpful tool for maximizing productivity, and emphasizes the importance of being a creative leader who can inspire and motivate their team.

Overall, the episode provides valuable insights and advice for anyone looking to improve their public relations and marketing efforts, particularly in the realm of technology and media relations.

Check out one of our favorite CEO Hack’s CEO Web Shop. Get your free audiobook and check out more of our favorite CEO Hacks HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Ronjini Joshua Teaser 00:00

Being able to place people in media, it's not as easy as calling in a favor, which a lot of people think. You really have to have a good story. You have to know who to pitch. And when I'm able to do that work, it's really fun, but I don't find myself being able to do that as often now.

Obviously, as a business owner, I've had to change my priorities, but if I could pivot, and pick anything, it would definitely be media relations. I kind of work with other people who have the same mentality for that.

Intro 00:28

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you are in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:55

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are gonna be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. marketing, advertising, PR, and sales. I often say the name of the game is being found, and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, How great is it really? What impact does it ultimately make? This is where we will go into this month, looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building, meeting companies, and so much more.

This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO Podcast.

Hello, hello, hello, this is Gresh from the I AM CEO podcast and I have a very special guest on the show today, I have Ronjini Joshua of the Silver Telegram. Ronjini, it's awesome to have you on the show.

Ronjini Joshua 02:24

Thank you. It's nice to be here. I Appreciate you guys reaching out and us talking today.

Gresham Harkless 02:29

Yeah, absolutely. There's loads of value that I know this episode will have. Before we jump in, I wanted to read a little bit more about Ronjini so you can hear about all the awesome things that she's doing.

Ronjini is the CEO and founder of the Silver Telegram, a PR agency focused on brand awareness and media relations for technology companies.

She's been in the PR industry for 17 years, working at large agencies as well as in-house PR and is the founder of her own agency. Ronjini is the host of the PR Playbook podcast, a podcast about everything you need to know about public relations, as well as a contributor on Forbes and a speaker at industry events.

Ronjini, are you ready to speak to the I AM CEO community?

Ronjini Joshua 03:06

Absolutely. My head feels like it's getting a little big.