IAM2136 – Podcaster and Leader Empowers Millennials to Succeed in Work and in Life

On this episode, we have Randall Garcia, a podcast host for Lead at Home (Win at Life) a podcast that helps leaders in the home to prioritize leadership and legacy at home. He is also the podcast host for the Millennial Leadership Show, helping give millennials the clarity and courage they need to succeed and work and in life.

Randall leads large-scale sales and marketing campaigns in the healthcare industry, specifically in senior healthcare, and has been named the #1 sales broker in South Texas by United Healthcare, which is currently ranked #4 on the Fortune 500. He serves as President on the Board of Directors for the San Antonio Council on Alcohol and Drug Awareness, and at 29 years old, is the youngest non-profit president for non-profits bringing in over $3 Million per year.

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Transcription:

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Randall Garcia Teaser 00:00

So if I were to speak to the I AM CEO audience, it's all about getting started because you know what? I tested and adjusted and learned along the way. That was one key thing that I did, but it was also learning from the best. I invested in myself and I wanted to learn from the top digital marketers. So in whatever space you're in, wherever your story starts, number one, learn from the best and then just get started.

Intro 00:24

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups and CEOs without listening to a long, long, long interview. If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:49

Hello, Hello, Hello. This is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I have Randall Garcia of the Millennial Leadership Show in Lead At Home, Win At Life. Randall, it's awesome to have you on the show.

Randall Garcia 01:00

Hey man, I'm so excited. We're basically brothers after we did the pre show interview. So I'm so excited to finally be on the show with you.

Gresham Harkless 01:09

So yeah, me too. Me too. We're basically twins. So even though we're still twins, I'm still going to read your bios just so that everybody else can know all the awesome things that you're doing. And Randall is the podcast host for Lead at Home (Win at Life) a podcast that helps leaders in the home to prioritize leadership and legacy at home. He is also the podcast host for the Millennial Leadership Show, helping give millennials the clarity and courage they need to succeed and work and in life. He has worked with over 500 business friends in 21 different countries in the past 7 years, doing work with both small businesses and multi-billion dollar corporations.

He currently leads large scale sales and marketing campaigns in the healthcare industry, specifically in senior healthcare, and has been named the number one sales broker in South Texas by United Healthcare, which is currently ranked number 4 on the fortune 500. He is a community leader in San Antonio, Texas. He serves as the president on the board of directors for the San Antonio Council on Alcohol and Drug Awareness. And at 29 years old, he is the youngest nonprofit president for nonprofits, bringing in over $3 million per year. Randall, are you ready to speak to the I AM CEO community?

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Randall Garcia 02:18

I am. I think I have a lot to share in just a short amount of time. So let's get rolling.

Gresham Harkless 02:23

So what did it start out by hearing a little bit more about your CEO story and what led you to start your business?

Randall Garcia 02:27

Yeah. In college, while I was in college, I wanted to generate income. And so I read a lot of books and I'm like, okay, how do I start a business? All I know is I want to start one, don't know where to start. So I ended up just creating a website, throwing some things on there. I was like decent with graphic design. So my business started as me doing like logo designs, graphic designs. Then it became website design. Then it was full-scale marketing funnel. So it like really grew rapidly where I was helping businesses monetize their website.

And that became pretty big. Like you said, I worked with over 500 business brands and just like a 5 to 7 year span. So it was great and it all started in college and I'm still doing it. Not as much as I am before because now I have some just really large accounts that I'm managing and it's not helping as many businesses, just a few of the key ones. So if I were to speak to the I AM CEO audience, it's all about getting started because you know what I tested and adjusted and learned along the way. That was one key thing that I did, but it was also learning from the best. I invested in myself and I wanted to learn from the top digital marketers.

So in whatever space you're in, wherever your story starts, number one, learn from the best and then just get started. Just get started and, and be flexible to move and to, to roll with the punches, I think. And then with persistence, you're going to get there.

Gresham Harkless 03:51

That makes perfect sense. And it's great to hear like all the awesome things, obviously you've been rocking and rolling and accomplishing a lot. So I wanted to drill down a little bit and hear a little bit more about how you help serve the clients that you work with, whether it be for the Millennial Leadership Show or the podcast that you have, just how do you help serve the clients?

Randall Garcia 04:08

Yeah. And so one of the things, one of the reasons why I started the Millennial Leadership Show first was I actually had a healthy anger towards the stereotypes of the millennial generation. So I know if you've heard of like millennial stereotypes that like were delusional, lazy, entitled, I had a healthy anger. And one day I remember and the funny thing is we have a very similar story, but I had torn my Achilles Playing basketball and I was out for weeks.

And so what I did there at home was I literally created the millennial leadership brand Webhive and then a few months later I started a podcast because that whole time I was angry, like, I'm not that millennial. I'm not lazy or entitled. So I said, I bet you there's a whole bunch of millennials out there too. That would agree with me. And that would probably want to be part of being a millennial leader, like the top portion of millennials. So it was good.

Gresham Harkless 05:02

Yeah, no, that's awesome. And I know we definitely offline. I don't know if we bonded or cried over tearing our Achilles, because that's definitely a painful industry, but it just in true entrepreneurial form, you have an idea or have an issue with something and then you actually create something to tackle that issue. So I definitely appreciate you for doing that, to reframe what it means to be a millennial.

Randall Garcia 05:20

The cool thing is why he's saying we're brothers is because you tore your Achilles and then started your website, right? Isn't that right?

Gresham Harkless 05:26

My blogs. Exactly. I was angry as well, but more at my Achilles than anything else. Awesome. Awesome. Awesome.

Randall Garcia 05:38

If the audience is taking notes they can write down step number one, tear your Achilles. Step number two, start a business.

Gresham Harkless 05:45

There you go. You will not find that in any MBA courses, but that's been proven by both of us. So I wanted to ask you for what I call your secret sauce. And this is what you feel kind of sets you apart.

Randall Garcia 05:57

I'd actually do a lot of things. That intro that you gave me, that bio, it always is overwhelming. People are like, Randall, what do you do? And I do a lot of things. I've always been self-employed. So I go, I'm in insurance sales in the senior healthcare market and I do my digital marketing agency. I'm a podcaster and I serve my community by being one of the youngest board presidents in Texas. So it's been great and people get confused on what I do. So here's the thing, if you're an entrepreneur or maybe you're not an entrepreneur, you're in your company, you're basically operating like you're on business inside that company that you work for.

But wherever you may be, I have a formula. It's called the greater day formula. And so this is my secret sauce and I can take you through it. I don't know if we probably have enough time. This greater day formula basically combines like gratitude journals, affirmation journals, a regular journal, it's a goal setting mechanism and a whole bunch of other things. And I don't know, do I have time to get into this real quick?

Gresham Harkless 06:56

Yeah, absolutely. I was actually gonna ask you for a CEO hack and that might actually be a great CEO hack for us.

Randall Garcia 07:01

You know what? I think the secret sauce and the CEO hack are anonymous. So like they do this. So my formula, the greater day formula is really helps me live a well balanced life and with with maximum impact that my tagline, my motto is live with balance and lead with impact. So when we talk about balance, I think spiritual, emotional, intellectual, physical health, like all of those things that I need for me to be successful and to make sure that I'm doing me so that I can go and help others. So this greater day formula is a well balanced formula that I created. So you can take any journal, you don't have to have a fancy journal and you just write the word greater down your page, right?

So vertically, G stands for gratitude. So I usually write one sentence to two sentences on thanking God for a new day or for my wife, my kids, my job. So that's gratitude. I do some reading, that's R. And I write down what I read. E is exercise. So I write down exactly what I did to exercise. Most of the time it's physical, but on my days off, I do some like mental exercises. A is affirmation. So I keep a one to two sentence affirmation journal within this formula. T is top 3. So I set my top 3 goals for the day. And that's basically my morning routine, which spells out the word great. And then in the evening, I can make a great day greater by adding the ER. So at the end of the day, I do my end of day wins and I celebrate what did I do right today? What did I win? What caused me to win my day today? And it helps me go to sleep feeling like a winner.

And then I wake up, guess what? Feeling like a winner because of the way I ended my day and then R is reflection so this is where I asked myself what do I learn what did I learn today and it might be the simplest things it might be the smallest things but to reflect back on your day and to try to get nuggets of wisdom, things that you might have not noticed otherwise, has actually been crucial in my self-development. I think reflection is huge. So that's the greater day formula in a nutshell. And you can actually go download it at www.greaterdayformula.com. So you can take that and print it out and then you can go grab your journal and do whatever you want with it. But to live with balance and lead with impact, that's my CEO hack/secret sauce.

Gresham Harkless 09:14

So I love that. And it's funny because we talked a little bit offline and then when I heard it, I was like, wow, that's awesome. Because a lot of times you hear that you want to make sure you practice gratitude. You want to make sure that you reflect on your day and do all those things. But there, I haven't heard like a organized way by which to make a day great, but I love that acronym and I love how you break it down.

Randall Garcia 09:32

It is cool because it's balanced. Like you take the gratitude to me, I thank God. So that's spiritual, right? And then you have emotional when you do affirmations, you have physical, when you do exercise, you have intellectual, when you do reading, you have the goal setting mechanism, you have the reflection where you're journaling. It's pretty much for me, I know I hype it up because I created it, but it's like an all in one solution. I've tried gratitude journaling, affirmation journaling, prayer journaling, just journaling. And this is like my way to do all of it, but like real quick snippets so I get to do all of it.

Gresham Harkless 10:03

Yeah, absolutely love it. It's like the Walmart store.

Randall Garcia 10:05

Totally changed. Yeah, for sure. Yeah, it's totally changed my routine, my day, the way I start my day, the way I end my day. And I've actually shared this with a lot of people and they say the same thing. They're like, this is amazing. Everyone has their own different solution, but this combines the best of everything that I've heard of. So I'm like, great, use it, it's free. Go to greaterdayformula.com and download it. So you can, and there's a lot of information on why all of these things are important. So I think it would be beneficial for your audience.

Gresham Harkless 10:32

Absolutely. So make sure we'll have the link in the show notes so that you can go through and download that. So now I wanted to ask you for what I call a CEO nugget. And this is basically a word of wisdom or piece of advice. It might be anything additional on the greater day journal you want to talk about. But If you can hop into a time machine and talk to your younger business self, what would you say?

Randall Garcia 10:48

Get started sooner. I think there was a couple of years there and I think I feel like I lost some years of learning through trial and error. I would say get started sooner. So if you haven't started, what's that saying or that cause like when's the best day to plant a tree, when's the second best day, the first best day is like 20 years ago, the second best day is today, right? So I feel the same way. I would have started sooner if I knew what I, if I knew then what I knew now, I would have totally started sooner. So that's what I would say. You can strategize too much. You can be like aim, aim, aim, aim, aim, fire. A lot of times it's just contemplation and it's really keeping you back from learning through the whole experience of being an entrepreneur or CEO. So I would say get started ASAP if you haven't already.

Gresham Harkless 11:34

I love that. Yeah. It's a great reminder. Cause sometimes you can let fear take over you and you think that there's a perfect time to do anything. And there's really usually not, and you just want to go ahead and get started now. So I think that's an incredible CEO nugget. And now I wanted to ask you for my favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote unquote CEOs on the show. So Randall, I wanted to ask you what does being a CEO mean to you?

Randall Garcia 11:55

To me, being a CEO is you are the chief, the chief executive officer of your life. Okay. So you don't actually have to have the CEO title. You don't have to be a chief executive of a business. If you're an entrepreneur, you don't have to call yourself a CEO, but you are a CEO. Everyone is a CEO. So what it means to me is that someone is taking ownership. And if you're applying it to your own life, you're taking ownership of your life and you're operating yourself like a business, right? Like whether you work for a corporation every day that you show up, you know that you're a business that you have connections to make, that you have your quotas to meet, that you have goals to accomplish.

And if you operate your life like a CEO, you're going to cast vision on where you're going to go. Kind of like businesses do, right? They have that vision statement that shows where the business is going. If you're a CEO and you're acting like it for your own life, you're going to cast that vision on your life and then take those steps in order to reach your biggest goals in life. So I feel like being a CEO is just taking ownership of your life, casting that vision, and then taking steps to accomplish those big things. So that's what it means to me.

Gresham Harkless 13:03

Absolutely. And I love that definition and that reminder that whether you're running a company or you're just getting up every day, doing your thing, you are in charge of like how you want your vision to be for your life. So you are in fact a CEO. So I think that's a great reminder.

Randall Garcia 13:16

Exactly. Yeah. And I take something different. I tell my, it's the same concept with different words. I have 10 people on one of my teams and I tell them when I encourage them, I say, you are your own brand. So same difference, right? Like same, you are the CEO of your own life. You are your own brand. So it's a great thing to encourage people to take ownership. Right? It's what it means to me.

Gresham Harkless 13:40

Absolutely. So, Randall, I truly appreciate you for taking some time out of your schedule. What I wanted to do was pass you the mic, so to speak, just to see if there's anything additional you want to let our readers and our listeners know how they can listen to your podcast get a hold of you and then just any additional information you might have.

Randall Garcia 13:54

Yeah definitely you can search me on Google play itunes pretty much any of the podcast apps The Millennial Leadership Show is where I'm a host. And I also have another podcast called Lead at Home (Win at Life). And they're both different audiences. The Millennial Leadership Show is basically for obviously millennial leaders and then lead at home. What I do in Lead at Home is I help parents, really parents or married couples, I help them think leadership in the home first before they start thinking about leading organizations because everything starts within the person themselves. And then the next layer of that is your family. What happens at home? Who you're leading at home to me is much more important than who you're leading at work.

So it's not necessarily that work is not important. Oh, it is, right? But making sure that those priorities align. So you can search The Millennial Leadership Show or Lead at Home (Win at Life) on iTunes. You can connect with me at randallsgarcia.com or you can download that greater day formula at greaterdayformula.com either way you're going to be pointed right back to my page. You can follow me on social media randallsgarcia.com so I think you're gonna put that in the show notes. So people can click our ad on over.

Gresham Harkless 15:04

Yeah, absolutely. Yeah, you can search for it or you can definitely go in the show notes and you can click right through. So Randall again, I appreciate you for being awesome and all the great things that you're doing, rockin' and rollin'. So I hope you have a phenomenal rest of the day.

Randall Garcia 15:14

Awesome, thank you, man. Appreciate it.

Outro 15:15

Thank you for listening to the I AM CEO Podcast powered by CBNation and Blue16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on Apple Podcast, Spotify, Google Podcast, and everywhere you listen to podcasts. Subscribe and leave us a 5-star rating. This has been the I AM CEO Podcast with Gresham Harkless, Jr. Thank you for listening.

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