IAM2083 – CEO and Marketing Expert Helps Brands Develop Go-To-Market Strategies

In this episodes, we have Amy Winner, CEO of Wheels UP Collective and a marketing expert with 25 years of experience helping brands navigate uncertainty and develop go-to-market strategies.

Amy Winner shares the benefits of intentional thinking in marketing and ensuring successful investments.

The conversation highlights of learning and understanding the subject matter, particularly in the tech industry to be a better marketer and connect with customer. Emphasizing creating an environment where employees can do their best work, empowering and inspiring them, and removing obstacles.

Website: Wheels Up Collective
LinkedIn: Amy Winner

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Transcription:

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Amy Winner Teaser 00:00

The first question I love to ask CEOs is, like, what keeps you up at night? What is keeping you wide awake worrying about, and then how can we use marketing to help fix that? Because, again, back to what I said before, like, marketing used to be in this little bubble, and now we can help every single department in the organization some way or another.

Intro 00:20

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview? If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have Amy Winner. Amy, excited to have you on the show.

Amy Winner 00:55

Great to be here. Thanks so much for the invite.

Gresham Harkless 00:58

Yes. Like, super excited to have you on and talk about all the awesome things that you're doing. But, of course, before we do that, I want to read a little bit more about Amy so you can hear about some of those awesome things. And Amy has spent the last twenty five years helping brands turn uncertainty into opportunity. Whether recession, competitive pressures, market changes, or COVID19, Amy has worked alongside both B2B and B2C leadership in a variety of industries to build a pragmatic and resilient go to market strategies while navigating change.

She's built multiple in-house marketing teams at early stage tech startups and led them through successful acquisition and now helps high growth B2B SaaS companies grow as the CEO of Wheels Up Collective, a boutique marketing agency. Her absolute favorite thing to do is to hop on a call and brainstorm with new entrepreneurs and CEOs about how to identify and leverage opportunities that can help their companies grow.

And before we were sent to do this recording, I was reading a little bit more about Amy. Amy is a former D1 athlete, National Champion as a Collegiate Rower, and also is a competitive Equestrian as well too. And I was listening to one of her interviews, and I think she said her first job was as a horse groomer business at the age of twelve. And we had a great conversation when we first connected, so I appreciate her journey and her willingness to share her journey as well too. So excited to have you on the show, Amy. Are you ready to speak to the I AM CEO Community?

Amy Winner 02:19

Yeah. I really hope I don't become known as the 12-year old horse groomer. Like, I need to redeem this out. Camping my claim to fame.