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IAM1851 – Author Derives Lessons on Historical Leadership

Podcast Interview with Jan-Benedict (“JB”) Steenkamp

Why it was selected for “CBNation Architects”:

In this episode of the IAMCEO Podcast, Jan-Benedict (“JB”) Steenkamp, a marketing professor at the University of North Carolina's Kenan-Flagler Business School and a renowned author, is featured. Steenkamp, ranked in the global top 0.1% across all sciences by a Stanford University study, has authored several books for business practitioners. His most recent publication is “Time to Lead: Lessons for Today's Leaders from Bold Decisions that Changed History.”

Amid global crisis and leadership challenges, Steenkamp believes that one can learn valuable lessons from great historical figures who often faced massive hurdles themselves. He has conducted executive seminars and guest lectures on all continents, targeting various organizations including the U.S. Military Academy at West Point and the U.S. Naval Postgraduate School.

During the interview, Steenkamp shares the following insights:

  • CEO Hack: Taking leadership tests to evaluate and improve one's leadership capabilities
  • CEO Nugget: The importance of motivation and resilience to overcome adversity
  • CEO Defined: A leader who has the ability to guide the organization towards the desired outcomes and achievements
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Jan-Benedict Teaser 00:00

For CEOs and also for the people, what I find is there are two things that are clearly related to impactful leadership. The first is to have grit to have essentially the motivation and also the resilience and the focus to overcome adversity, which we all are going to run into life.

Intro 00:28

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you are in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:55

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, or what I like to call the CB nation architects who are looking to level up their organizations.

This month we are focused on leadership management and coaching. When we think of leadership management and coaching, we often think of all the other things, but often it's a person that's able to build up their team, that's able to cultivate a creative and innovative culture so that people can excel and actually be their own leaders. So that's why this month we're focusing on those three big topics because they make a huge impact on the organizations that we're a part of.

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Now you'll hear some of those topics this month. Of course, some really great perspectives on how people are even defining leadership, which I think is extremely exciting. So sit back and enjoy this special episode of the I AM CEO podcast.

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Jan Benedict Steenkamp of JB, it's awesome having you on the show.

Jan-Benedict 02:16

I'm glad to be here, Gresh.

Gresham Harkless 02:18

No problem. Super excited to have you on as well too. Before we jump in, I want to read a little bit more about JB so you can hear about all the awesome things that he's doing.

JB is a Knox Massey Distinguished Professor of Marketing at the University of North Carolina's Kenan-Flagler Business School. In a recent Stanford University study, he was ranked in the top 0.1% across all sciences.

JB has written several books for business practitioners, his most recent one being Time to Lead: Lessons for Today's Leaders from the Bold Decisions that Changed History. And today's time of global crisis, that obvious lack of faith in leaders at all levels more than ever, we need to, and can learn from the great men and women in the recent and more distant past who have faced much greater challenges.

He has given executive seminars and guest lectures on all continents into a multitude of organizations, including the U.S. Military Academy at West Point in the U.S. Naval postgraduate school.

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JB are you ready to speak to the I AM CEO community?

Jan-Benedict 03:11

I am absolutely ready. Thank you for having me on the show.

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Dave Bonachita - CBNation Writer

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