Why it was selected for “CBNation Architects”:
In this episode, Gresham Harkless Jr. interviews Amie Thompson, the President and CEO of Creative Allies, a minority-certified marketing firm that offers a wide range of marketing services to help entrepreneurs grow their brands.
Amie shares her journey in entrepreneurship, including how she became the CEO of Creative Allies and her passion for helping other business owners grow their businesses through great marketing. She also discusses the importance of providing augmentation to small business owners so they can focus on growing their company while Creative Allies handles the marketing services, such as website design and development, photo and video works, and social media management.
Additionally, Amie shares her CEO hacks, including using Trello Board to prioritize and organize tasks and ClickUp for project management. She also emphasizes the importance of knowing yourself and your strengths as a CEO so you can hire the right people with the right skills for your team.
Overall, the episode provides valuable insights and inspiration for entrepreneurs looking to grow their businesses through effective marketing strategies.
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Amie Thompson Teaser 00:00
So we're able to augment the team, let the CEO, let the leadership focus on growing their business from the technical part or the specialization that they have. Then we handle the marketing for them.
Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?
If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:37
Hello, this is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call a CB nation architects who are looking to level up their organizations.
This month we are focused on the visibility game, a.k.a. Marketing, Advertising, PR, and Sales. I would just say the name of the game is being found and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make? This is where we will go into this month looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building media companies and so much more.
This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify, or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.
Hello, hello, hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Amie Thompson of Creative Allies. Amie, it's great to have you on the show.
Amie Thompson 02:08
Thank you for having me.
Gresham Harkless 02:09
Yeah, super excited to have you on. What I wanted to read is Amie's bio so you can hear a little bit more about all the awesome things that she's doing. Amie is an executive, investor, mentor, and leader and the current President and CEO of Creative Allies, a minority-certified marketing firm for entrepreneurs. Her company offers a wide range of marketing services to grow their client's brands.
Creative Allies creates best practices from lessons learned over its 10-year history to connect its clients with buyers, fans, and followers to enhance the brand story. Amie's passion is helping other business owners grow their businesses through great marketing.
Amie, are you ready to speak to the I AM CEO community?
Amie Thompson 02:45