Why it was selected for “CBNation Architects”:
In this episode, Gresham Harkless Jr. interviews Robyn Young, a branding specialist who works with startups and small businesses to create a customized approach to brand development. Robyn discusses her vision to make branding and marketing more efficient, effective, and lean, and how she hand-selects her creative team from a pipeline of freelancers.
She also shares her approach to creating a sustainable relationship between brand and customer by meticulously curating every touch point and testing at each phase of development.
Additionally, Robyn talks about the full-service team of graphic designers, copywriters, photographers, videographers, event designers, illustrators, and more that she works with to expand and contract depending on the needs of each client. Robyn also shares practical tips and advice for entrepreneurs, including the importance of time management, gratitude, and working regularly on your mindset.
Overall, the episode provides valuable insights and inspiration for entrepreneurs looking to develop a customized approach to branding and marketing for their businesses.
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Robyn Young Teaser 00:00
So essentially branding in thought of that larger landscape is what sets the efficiency for your marketing. So a lot of times where people think their marketing isn't performing, it's actually a branding problem.
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs, without listening to a long, long, long interview?
If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:38
Hello, this is Gresh from the I am CEO podcast, and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call a CB nation architects who are looking to level up their organizations.
This month we are focused on the visibility game, a.k.a. Marketing, Advertising, PR, and Sales. I would just say the name of the game is being found and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make? This is where we will go into this month looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses building, meeting companies and so much more.
This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify, or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.
Hello, hello, hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Robyn Young of robynyoung.co and that's Robyn with a Y. Robyn, it's awesome to have you on the show.
Robyn Young 02:08
Thank you. Thanks for having me.
Gresham Harkless 02:10
No problem. Super excited to have you on. What I wanted to do was just read a little bit more about Robyn. So you can hear about all the awesome things that she's doing.
Robyn Young is a brand specialist for startups and small businesses with a vision to make branding and marketing more effective, efficient, and lean. Through her namesake agency, Robyn hand-selects her creative team from a pipeline of freelancers and creates a customized approach to brand development. Her intention with each brand is to create a sustainable relationship between the brand and customer by meticulously curating every touch point and testing at each phase of development.
Armed with a full-service team of graphic designers, copywriters, photographers, videographers, event designers, illustrators, and the like, her team can expand and contract depending on the needs of each and every client.
Robyn, are you ready to speak to the I AM CEO community?
Robyn Young 02:49
Yeah, I sure am.