IAM1787 – First Lady of Sales Helps Create Sustainable Growth

Podcast Interview with Dr. Cindy McGovern

Why it was selected for “CBNation Architects”:
In this episode of CEO Podcasts, host Gresham Harkless Jr. interviews Dr. Cindy McGovern, known as the “First Lady of Sales.” Dr. McGovern is an international speaker and consultant on sales, interpersonal communication, and leadership. With a doctorate in organizational communication, she worked as a professor of communication before starting Orange Leaf Consulting, a sales management and consulting firm in San Francisco.
Dr. McGovern has helped hundreds of companies and individuals create dramatic and sustainable growth, coaching both professional sales employees and those whose jobs are not sales-related.
Throughout the episode, Dr. McGovern shares valuable insights on effective sales strategies and communication skills, emphasizing the importance of building relationships and understanding the needs of your customers. She also discusses her book, “Every Job is a Sales Job,” a Wall Street Journal bestseller, and offers a free gift to listeners who purchase it using the code “I AM CEO.”

Overall, the episode provides valuable insights and advice for anyone looking to improve their sales skills and create sustainable growth in their business.

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Dr. Cindy McGovern Teaser 00:00

My big secret sauce is the fact that you do sell and every interaction is a sales transaction. And like we said, if you're getting your kids to eat their vegetables, if you've convinced one of your colleagues or one of your employees to stay late, you sold them on the idea.

So we just shift the way we think about it. My secret sauce, is I actually look at basically every day as sales conversations. It's just a series of sales conversations.

Intro 00:26

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs. Without listening to a long, long, long interview?

If so, You've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO Podcast.

Gresham Harkless 00:53

Hello, hello, hello, this is Gresham from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are gonna be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. marketing, advertising, PR, and sales. I often say the name of the game is being found, and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, How great is it really? What impact does it ultimately make? This is where we will go into this month looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building many companies, and so much more.

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This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO Podcast.

Hello, hello, hello, this is Gresh from I AM CEO podcast and I have a very special guest on the show today. I have Dr. Cindy McGovern of drcindy.com. Dr. Cindy, it's awesome to you on the show.

Dr. Cindy McGovern 02:24

Thank you so much for having me. It's a pleasure to be here.

Gresham Harkless 02:26

Pleasure is definitely all ours. What I want to do is just read a little bit more about Dr. Cindy so you can hear about all the awesome things that she's doing. Dr. Cindy is known as the First Lady of Sales. She's also the author of Every Job as a Sales Job, and it is a Wall Street Journal bestseller. She speaks and consults internationally on sales, interpersonal communication, and leadership.

Dr. Cindy holds a doctorate in organizational communication and worked as a professor of communication before starting Orange Leaf Consulting, a sales management and consulting firm in San Francisco. She has helped hundreds of companies and individuals create dramatic and sustainable growth. Dr. Cindy regularly coaches, both professional sales employees and those whose jobs are not sales related in an effort to help them both take advantage of opportunities to bring more business to their companies.

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Dr. Cindy, are you ready to speak to the I AM CEO community?

Dr. Cindy McGovern 03:17

I am excited to speak to the community. Absolutely.

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Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(CEOBlogNation.com), podcasts, (CEOPodcasts.com) and videos (CBNation.tv). CBNation is proudly powered by Blue16 Media.

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