IAM1568 – Digital Marketer Supports Businesses by Increasing Revenue Through Marketing Automation
Podcast Interview with Heather Remec
As the owner of SalesSong Studios, a Digital Marketing Agency, Heather Remec helps service-based businesses with Lead Generation, Sales Funnels, Copywriting, Facebook and Instagram Advertising, Digital Marketing Strategy, and Services in order to nurture your audience and scale your business.
The goal of her services is to support businesses by increasing revenue, scaling online, creating sales pathways through marketing automation (which provides leads ready to buy), and creating brand visibility leading to sales. She helps to set a business apart by finding and nurturing ideal clients and creating customized marketing automation to position the business as THE option, leading these clients to understand the value of your higher-end services.
- CEO Story: Attended a business program as a sophomore that helped greatly in elevation for business. Her mentor has connections with businesses. And so at 16, she landed a job at a Fortune 500. The quick learning curve for Heather, dressed for success in the corporate environment. She left corporate, shifted and studied psychology and biology, and became a medical counselor for a while, which helped her understand more about people as a marketer. Moved into the online space in 2014, and focused on multiple areas in helping businesses online across the world rather than just in the local community.
- Business Service: Marketing firm. Lead Generation, lead magnets, sales funnels, copywriting, Facebook and Instagram advertising, and digital marketing strategy.
- Secret Sauce: The ability to understand the humanistic standpoint of a client. Helping clients to show and tell their own beliefs.
- CEO Hack: Hiring the right people. Hiring process. Personality tests, knowing their strengths and weaknesses. Take care of your team.
- CEO Nugget: Give your team scope of what’s happening, when you start a project try to limit the amount of changes – do a solid marketing strategy first.
- CEO Defined: Professionally its impact – the ability to positively impact your team.
Website: salessong.com
Instagram: heatherremec
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Transcription
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00:20 – Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share precisely the information you're searching for. This is the I Am CEO Podcast.
00:48 – Gresham Harkless
Hello, this is Gresh from the I Am CEO podcast. I have a very special guest on the show today. I have Heather Remec of Sales Song Studios. Heather, excited to have you on the show.
00:57 – Heather Remec
I'm excited to be here. Thank you so much.
00:59 – Gresham Harkless
Yes, absolutely. Before we jump into the interview, I want to read a little bit more about Heather so you can hear about some of the awesome things she's been working on. As the owner of Sales Song Studio, a digital marketing agency, Heather helps service-based businesses with lead generation sales funnels, copywriting, Facebook and Instagram advertising digital marketing strategy, and services in order to nurture your audience and scale your business.
The goal of her services is to support businesses by increasing revenue, scaling online, creating sales pathways through marketing automation which provides leads ready to buy, and creating branding visibility leading to sales. She helps to set a business apart by finding and nurturing ideal clients and creating customized marketing automation to position the business as the option leading these clients to understand the value of your higher-end services. Heather, excited again to have you on the show. Even more excited about all the awesome things you're doing. Are you ready to speak to the I AM CEO community?
[restrict paid=”true”]
01:51- Heather Remec
I am ready, absolutely.
01:53 – Gresham Harkless
Well, let's get it started then. So to kind of kick everything off, I wanted to rewind the clock a little bit here, a little bit more on how you got started, what I call your CEO story.
02:01 – Heather Remec
Yes, my start was actually pretty unique. So when I very began early on in business I was so I was a sophomore in high school and there was a business program inside of my high school that kind of, set itself apart in being one of those vocational programs where generally people would go into and they would, you know, be at a lower level service provider type of positioning in the business long term.
I saw it as a great elevation into business. Even though I had planned on moving on a larger pathway, I was able to get into this program and my mentor had connections with local businesses, and some of the people inside of the program had an invitation to, you know, to start working with these local businesses. So at 16, I landed a job in marketing at a Fortune 500.
02:53 – Gresham Harkless
Nice. That's awesome.
02:55 – Heather Remec
It was a great starting point and I built from there. So I stayed with them afterward and went to another organization as well. I had really early on the ability to work in an environment that was much more elevated. There was no one within, honestly, eight, or ten years of my age working in that space. It was a quick learning curve around getting into that corporate environment, dressing for success, and having those conversations. I think it really was a quick elevation for me and moving into that space. I did that for a while.
I actually left corporate. I needed just a shift. I studied psychology and biology and I was a medical counselor for a while and did that. Yeah, yeah. I worked with a lot of really high-level trauma-type situations, which honestly has helped me as a marketer so much because it helped me to understand what people do when they're in traumatic situations. So in that, it helps me when it comes to messaging and marketing and connecting with people, because I understand people at a baseline level well.
Then I moved into the online space in 2014, and I've had my agency for several years now. As you said, we focus on multiple areas of helping businesses grow online. We like to focus on people offering services and knowledge and things like that online. I think that the online community, has such an opportunity to expand even more and it really opens up consumers to the ability to work with different people with different experience levels across the world rather than just in their local community.
04:28- Gresham Harkless
Yeah, absolutely. I definitely would echo everything you said is like, the world has gotten so much smaller, but it's only gotten smaller because you can go all the way across the world sometimes by just hopping in at Zoom or reaching out to people or with social media, and there are so many different atmospheres, you know, aspects of that. But I absolutely love that you got your start so young. I always feel like a lot of times we have certain tendencies of who we are and what we would do. I just love that you got that seed planted and it sounds like you just continue to cultivate it.
05:00 – Heather Remec
Yeah. I think a lot of it is. This is just spanning throughout life. I mean, if you see an opportunity, go for it. It wasn't. I actually wasn't a good fit for the program. I was in college prep courses, so I was actually told first, no, this isn't for you. But the person who was teaching it was also a professor in business at a local college. I decided that that was a good move. I created the opportunity for myself.
I think we all have an opportunity to create opportunities around things that are sitting at our doorstep, or connections that friends have with other people who could be great fits for us to learn from or work with if we seek that out. I think it's just stepping outside of our comfort zone for a minute and seeing that there's a possibility in these opportunities that are in front of us.
05:42 – Gresham Harkless
Yeah, absolutely. Create an opportunity. I absolutely love that. I feel like that should be a bumper sticker or something. But when you start to have that perspective and see that it's. Sometimes you hear the phrase, life is what you make of it. A lot of times that really rings true because sometimes if we don't see that there is a gap or is there a lane or something like that, it doesn't mean that they can't be created. Sometimes when you have that perspective, that's when really phenomenal things can happen.
06:05 – Heather Remec
Absolutely. I agree wholeheartedly.
06:07 – Gresham Harkless
Awesome. I know you touched on it a little bit, but I wanted to drill down a little bit more and hear how you're working with your clients and how you're. You're making that impact so that they can, of course, have people coming through the virtual doors.
06:20 – Heather Remec
Yes, absolutely. We're our marketing firm, and so what? A lot of what we do is marketing, and that tends to be traditionally more lead generation, putting together lead magnets, sales processes, online and social media. What we do a little bit differently that, honestly, I've seen work really well, and it really shifts these businesses quickly is we work closely with the business owner because they're personal brands.
They're in front of their audience, and we take a look at not them emulating someone else who's doing well, but what they're best at. If they're best on camera, if they're best on audio, if they express themselves best in that way, what their personality is a brand archetype, what that personality is, and creating a package around their personality inside of their brand and magnifying them encouraging them to not be so vanilla, to really step into their beliefs and the people that they are moving forward and share the content that they feel is appropriate for them.
But there's a much deeper level of personality that most businesses can express when they're online. What it does is it does push away some people as it's supposed to. I don't want anyone to be afraid of that, because it brings the people who want you in their life closer in. A lot of people think that they're selling services, and to some extent they are, but they're selling the opportunity for people who want to be with them to be a part of their space.
07:51 – Gresham Harkless
Yeah, that makes so much sense. I know you touched on this being an aspect of your secret sauce, which is the thing I say sets you apart and makes you unique. But I almost feel like you have this ability to understand that humanistic standpoint. I don't know if it's the psychology and the biology, and having that experience has definitely allowed you to dial into that. But to be able to understand that there might be the fear, there might be the apprehension, to be able to take those steps. Once you understand, then you take the steps, and then you're able to kind of take things to another level with all the work that you and your team do.
08:24 – Heather Remec
Absolutely, yeah and it is important. I mean, we're all human people, right? We all have fears and we have concerns and all that. So taking that into account and making sure that's addressed. Absolutely. But in the same respect, when people step into more of their belief and more of their Persona and they take off the mask of what they've been emulating in others, they actually get more excited about their business. They get excited, more excited about their message.
So there's an increased momentum that happens when they start really showing themselves and their beliefs and they can choose. I mean, if they don't want to talk about politics, they don't have to. If they don't want to talk about their personal, you know, family life, they don't have to. There are plenty of other aspects of their beliefs in life and the things that they place as being important that they can talk about, that bring their audience home.
I have a business owner, he's in health or, I'm sorry, he's in finance. But he talks about how important it is that health and fitness are in his life and how it empowers him to be better for his family and in finance and just for himself as well. So he'll talk about that here and there, but it brings in the people who also see that value proposition in life in general. I think it's just a neat dichotomy around us being whole people who have other things going on in life than the service we're offering.
09:42 – Gresham Harkless
Nice. Well, absolutely appreciate that. I wanted to switch gears a little bit and I wanted to ask you for what I call a CEO hack. This could be like an app, a book, or a habit that you have, but what's something that makes you more effective and efficient?
09:56 – Heather Remec
I have to say, in the end, it's about hiring the right people. So when we have a hiring process inside of my agency and I have, I have to say too, I have team members who've been with me since the very beginning. I mean, a lot of team members have been with me for years. Part of it is taking care of them and part of it is bringing in the right people.
We take a look at personality if they're going to be client-facing or not, the connection around the Persona that we've created inside of the brand and if they express that to the clients they're not client-facing and they're working within the team, that's different. We'll put together roles, responsibilities, those types of things, and requirements that they need to know beforehand. So it's that rote data.
But we also do a personality test as well to get a feeling around where their strengths and weaknesses are and make sure we have the right person who has that right natural personality for the job moving forward. That's done really well when it comes to the hiring process. Then truly just take care of your team. Check in with them every quarter and say is there anything that you're doing that you absolutely hate that you feel yourself procrastinating on?
If there is, we can see if we can move it over to someone else who enjoys it on the team so that you're doing what you love and they're doing what they love. Sometimes those little check-ins mean the world and my team is dispersed, we're remote, we always have been. It's not putting out the snacks at, in coffee, and all that. We don't have that in-person approach. So those are the ways that I can take care of my people. Obviously, think of them when it comes to they have a big life event send a gift.
If they have a baby, just be a part of it. Then also a lot of people are concerned about a dollar per hour and it's important. But what happens is that if you have someone who's been on your team a long time, they may be so much quicker. They may have doubled their speed and quality in what they're doing for you. Don't be afraid to pay them more. It may seem like a lot of dollars per hour versus what they started at, but if they're giving you better quality things quicker.
We want to give them double that value per hour to keep them on and have them feel appreciated. It's an easy exchange of services. But taking a look at the quality they're bringing in and how quick it is and making sure that we're adjusting for payment based on that and not doing this just 5, 7% increase because that's what we were taught.
12:21 – Gresham Harkless
Yeah, absolutely. I love that family aspect. Once you have that culture and that environment, then it really helps things to take off so well. So what would you consider to be what I like to call a CEO nugget? So this is a little bit more word of wisdom or a piece of advice. I like to say it might be something you would tell your favorite business client or if you were to hop into a time machine, you might tell your younger business self.
12:42 – Heather Remec
As a marketing agency, it's get your ducks in a row before you start. Like you give things to the team and start building the team. When they're putting things together, there are two things they need. They need a scope of what's happening, even if it's not what they're specifically doing. Even if it's a graphic designer, they still need to get an idea as to how what they're doing is going to fit into the grand scope of things.
Give them the opportunity to see it as a bigger entity and they'll feel like they're a part of something bigger. When you start a project, try to limit the amount of changes that you make within it because it just throws off the dynamic. So get a really good solid strategy before you do any sort of a marketing build and then you let your team roll with it or even yourself. Even if you have a checklist and you're doing it, you can roll with it without having to go back and say, okay, I made this change. How does it impact the six other things that I've already completed?
Yeah, it just matters when it comes to everything feeling like it flows and is consistent. Because with marketing, I mean, we're putting our voice into words. We're putting our voice onto sales pages and if it doesn't feel consistent and all the messaging is on point, people are going to disengage. They're going to feel like it's not genuine, it's not put together. So, yeah, that consistency works best by far.
14:02 – Gresham Harkless
Awesome. Well, absolutely appreciate that. I want to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. Our goal is to hopefully have different quote-unquote CEOs on this show. So, Heather, what does being a CEO mean to you?
14:15 – Heather Remec
I mean, personally, it's freedom, but professionally, I think it's impact. When I'm a CEO, I have. I'm a leader, but I also. So I have the, like we talked about the ability to positively impact my team, but I also have. It's kind of threefold. I've got my team, I've got the clients that I'm working with, but it's their customers as well. So the breadth of what I can do, that's actually why I started my agency when I was a counselor.
I loved what I did, but I knew that I wanted to impact more people than I was. In marketing, I work with phenomenal people who are doing, offering great services to good people so I can expand the reach of what I'm doing so much more broadly. For me, it's just, I mean, the momentum around the expansion of people, that I can help serve is so much more than if I were an employee again.
15:06 – Gresham Harkless
Yes, absolutely. I love it. So, Heather, truly appreciate that definition. Of course, I appreciate your time even more. So what I wanted to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know. Of course, how best people can get a hold of you find out about all the awesome things you and your team are working on.
15:24 – Heather Remec
The way to reach me is. It's very simple. It's at salessong.com. that is my we. I created the idea around. I mean, obviously, I'm helping people with sales, but the song is voice, the song is their message. That's what I've always had an ideology around. I talked with you about that too, but that's where things start, the connection begins. It's expressing your voice and making sure that you are heard in your own unique way.
15:52 – Gresham Harkless
Yes. Absolutely. I would definitely echo that and so of course, we're going to have the links and information in the show notes as well too, so you can get ahold of Heather and her team. Appreciate you taking time out today, and I hope you have a phenomenal rest of the day.
16:02- Heather Remec
Thank you so much, Gresham. I appreciate the time as well.
16:05 – Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
00:20 - Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I Am CEO Podcast.
00:48 - Gresham Harkless
Hello, this is Gresh from the I Am CEO podcast. I have a very special guest on the show today. I have Heather Remec of Sales Song Studios. Heather, excited to have you on the show.
00:57 - Heather Remec
I'm excited to be here. Thank you so much.
00:59 - Gresham Harkless
Yes, absolutely. Before we jump into the interview, I want to read a little bit more about Heather so you can hear about some of the awesome things she's been working on. As the owner of Sales Song Studio, a digital marketing agency, Heather helps service-based businesses with lead generation sales funnels, copywriting, Facebook and Instagram advertising digital marketing strategy, and services in order to nurture your audience and scale your business.
The goal of her services is to support businesses by increasing revenue, scaling online, creating sales pathways through marketing automation which provides leads ready to buy, and creating branding visibility leading to sales. She helps to set a business apart by finding and nurturing ideal clients and creating customized marketing automation to position the business as the option leading these clients to understand the value of your higher-end services. Heather, excited again to have you on the show. Even more excited about all the awesome things you're doing. Are you ready to speak to the I AM CEO community?
[restrict paid="true"]
01:51- Heather Remec
I am ready, absolutely.
01:53 - Gresham Harkless
Well, let's get it started then. So to kind of kick everything off, I wanted to rewind the clock a little bit here, a little bit more on how you got started, what I call your CEO story.
02:01 - Heather Remec
Yes, my start was actually pretty unique. So when I very began early on in business I was so I was a sophomore in high school and there was a business program inside of my high school that kind of, set itself apart in being one of those vocational programs where generally people would go into and they would, you know, be at a lower level service provider type of positioning in the business long term.
I saw it as a great elevation into business. Even though I had planned on moving on a larger pathway, I was able to get into this program and my mentor had connections with local businesses, and some of the people inside of the program had an invitation to, you know, to start working with these local businesses. So at 16, I landed a job in marketing at a Fortune 500.
02:53 - Gresham Harkless
Nice. That's awesome.
02:55 - Heather Remec
It was a great starting point and I built from there. So I stayed with them afterward and went to another organization as well. I had really early on the ability to work in an environment that was much more elevated. There was no one within, honestly, eight, or ten years of my age working in that space. It was a quick learning curve around getting into that corporate environment, dressing for success, and having those conversations. I think it really was a quick elevation for me and moving into that space. I did that for a while.
I actually left corporate. I needed just a shift. I studied psychology and biology and I was a medical counselor for a while and did that. Yeah, yeah. I worked with a lot of really high-level trauma-type situations, which honestly has helped me as a marketer so much because it helped me to understand what people do when they're in traumatic situations. So in that, it helps me when it comes to messaging and marketing and connecting with people, because I understand people at a baseline level well.
Then I moved into the online space in 2014, and I've had my agency for several years now. As you said, we focus on multiple areas of helping businesses grow online. We like to focus on people offering services and knowledge and things like that online. I think that the online community, has such an opportunity to expand even more and it really opens up consumers to the ability to work with different people with different experience levels across the world rather than just in their local community.
04:28- Gresham Harkless
Yeah, absolutely. I definitely would echo everything you said is like, the world has gotten so much smaller, but it's only gotten smaller because you can go all the way across the world sometimes by just hopping in at Zoom or reaching out to people or with social media, and there are so many different atmospheres, you know, aspects of that. But I absolutely love that you got your start so young. I always feel like a lot of times we have certain tendencies of who we are and what we would do. I just love that you got that seed planted and it sounds like you just continue to cultivate it.
05:00 - Heather Remec
Yeah. I think a lot of it is. This is just spanning throughout life. I mean, if you see an opportunity, go for it. It wasn't. I actually wasn't a good fit for the program. I was in college prep courses, so I was actually told first, no, this isn't for you. But the person who was teaching it was also a professor in business at a local college. I decided that that was a good move. I created the opportunity for myself.
I think we all have an opportunity to create opportunities around things that are sitting at our doorstep, or connections that friends have with other people who could be great fits for us to learn from or work with if we seek that out. I think it's just stepping outside of our comfort zone for a minute and seeing that there's a possibility in these opportunities that are in front of us.
05:42 - Gresham Harkless
Yeah, absolutely. Create an opportunity. I absolutely love that. I feel like that should be a bumper sticker or something. But when you start to have that perspective and see that it's. Sometimes you hear the phrase, life is what you make of it. A lot of times that really rings true because sometimes if we don't see that there is a gap or is there a lane or something like that, it doesn't mean that they can't be created. Sometimes when you have that perspective, that's when really phenomenal things can happen.
06:05 - Heather Remec
Absolutely. I agree wholeheartedly.
06:07 - Gresham Harkless
Awesome. I know you touched on it a little bit, but I wanted to drill down a little bit more and hear how you're working with your clients and how you're. You're making that impact so that they can, of course, have people coming through the virtual doors.
06:20 - Heather Remec
Yes, absolutely. We're our marketing firm, and so what? A lot of what we do is marketing, and that tends to be traditionally more lead generation, putting together lead magnets, sales processes, online and social media. What we do a little bit differently that, honestly, I've seen work really well, and it really shifts these businesses quickly is we work closely with the business owner because they're personal brands.
They're in front of their audience, and we take a look at not them emulating someone else who's doing well, but what they're best at. If they're best on camera, if they're best on audio, if they express themselves best in that way, what their personality is a brand archetype, what that personality is, and creating a package around their personality inside of their brand and magnifying them encouraging them to not be so vanilla, to really step into their beliefs and the people that they are moving forward and share the content that they feel is appropriate for them.
But there's a much deeper level of personality that most businesses can express when they're online. What it does is it does push away some people as it's supposed to. I don't want anyone to be afraid of that, because it brings the people who want you in their life closer in. A lot of people think that they're selling services, and to some extent they are, but they're selling the opportunity for people who want to be with them to be a part of their space.
07:51 - Gresham Harkless
Yeah, that makes so much sense. I know you touched on this being an aspect of your secret sauce, which is the thing I say sets you apart and makes you unique. But I almost feel like you have this ability to understand that humanistic standpoint. I don't know if it's the psychology and the biology, and having that experience has definitely allowed you to dial into that. But to be able to understand that there might be the fear, there might be the apprehension, to be able to take those steps. Once you understand, then you take the steps, and then you're able to kind of take things to another level with all the work that you and your team do.
08:24 - Heather Remec
Absolutely, yeah and it is important. I mean, we're all human people, right? We all have fears and we have concerns and all that. So taking that into account and making sure that's addressed. Absolutely. But in the same respect, when people step into more of their belief and more of their Persona and they take off the mask of what they've been emulating in others, they actually get more excited about their business. They get excited, more excited about their message.
So there's an increased momentum that happens when they start really showing themselves and their beliefs and they can choose. I mean, if they don't want to talk about politics, they don't have to. If they don't want to talk about their personal, you know, family life, they don't have to. There are plenty of other aspects of their beliefs in life and the things that they place as being important that they can talk about, that bring their audience home.
I have a business owner, he's in health or, I'm sorry, he's in finance. But he talks about how important it is that health and fitness are in his life and how it empowers him to be better for his family and in finance and just for himself as well. So he'll talk about that here and there, but it brings in the people who also see that value proposition in life in general. I think it's just a neat dichotomy around us being whole people who have other things going on in life than the service we're offering.
09:42 - Gresham Harkless
Nice. Well, absolutely appreciate that. I wanted to switch gears a little bit and I wanted to ask you for what I call a CEO hack. This could be like an app, a book, or a habit that you have, but what's something that makes you more effective and efficient?
09:56 - Heather Remec
I have to say, in the end, it's about hiring the right people. So when we have a hiring process inside of my agency and I have, I have to say too, I have team members who've been with me since the very beginning. I mean, a lot of team members have been with me for years. Part of it is taking care of them and part of it is bringing in the right people.
We take a look at personality if they're going to be client-facing or not, the connection around the Persona that we've created inside of the brand and if they express that to the clients they're not client-facing and they're working within the team, that's different. We'll put together roles, responsibilities, those types of things, and requirements that they need to know beforehand. So it's that rote data.
But we also do a personality test as well to get a feeling around where their strengths and weaknesses are and make sure we have the right person who has that right natural personality for the job moving forward. That's done really well when it comes to the hiring process. Then truly just take care of your team. Check in with them every quarter and say is there anything that you're doing that you absolutely hate that you feel yourself procrastinating on?
If there is, we can see if we can move it over to someone else who enjoys it on the team so that you're doing what you love and they're doing what they love. Sometimes those little check-ins mean the world and my team is dispersed, we're remote, we always have been. It's not putting out the snacks at, in coffee, and all that. We don't have that in-person approach. So those are the ways that I can take care of my people. Obviously, think of them when it comes to they have a big life event send a gift.
If they have a baby, just be a part of it. Then also a lot of people are concerned about a dollar per hour and it's important. But what happens is that if you have someone who's been on your team a long time, they may be so much quicker. They may have doubled their speed and quality in what they're doing for you. Don't be afraid to pay them more. It may seem like a lot of dollars per hour versus what they started at, but if they're giving you better quality things quicker.
We want to give them double that value per hour to keep them on and have them feel appreciated. It's an easy exchange of services. But taking a look at the quality they're bringing in and how quick it is and making sure that we're adjusting for payment based on that and not doing this just 5, 7% increase because that's what we were taught.
12:21 - Gresham Harkless
Yeah, absolutely. I love that family aspect. Once you have that culture and that environment, then it really helps things to take off so well. So what would you consider to be what I like to call a CEO nugget? So this is a little bit more word of wisdom or a piece of advice. I like to say it might be something you would tell your favorite business client or if you were to hop into a time machine, you might tell your younger business self.
12:42 - Heather Remec
As a marketing agency, it's get your ducks in a row before you start. Like you give things to the team and start building the team. When they're putting things together, there are two things they need. They need a scope of what's happening, even if it's not what they're specifically doing. Even if it's a graphic designer, they still need to get an idea as to how what they're doing is going to fit into the grand scope of things.
Give them the opportunity to see it as a bigger entity and they'll feel like they're a part of something bigger. When you start a project, try to limit the amount of changes that you make within it because it just throws off the dynamic. So get a really good solid strategy before you do any sort of a marketing build and then you let your team roll with it or even yourself. Even if you have a checklist and you're doing it, you can roll with it without having to go back and say, okay, I made this change. How does it impact the six other things that I've already completed?
Yeah, it just matters when it comes to everything feeling like it flows and is consistent. Because with marketing, I mean, we're putting our voice into words. We're putting our voice onto sales pages and if it doesn't feel consistent and all the messaging is on point, people are going to disengage. They're going to feel like it's not genuine, it's not put together. So, yeah, that consistency works best by far.
14:02 - Gresham Harkless
Awesome. Well, absolutely appreciate that. I want to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. Our goal is to hopefully have different quote-unquote CEOs on this show. So, Heather, what does being a CEO mean to you?
14:15 - Heather Remec
I mean, personally, it's freedom, but professionally, I think it's impact. When I'm a CEO, I have. I'm a leader, but I also. So I have the, like we talked about the ability to positively impact my team, but I also have. It's kind of threefold. I've got my team, I've got the clients that I'm working with, but it's their customers as well. So the breadth of what I can do, that's actually why I started my agency when I was a counselor.
I loved what I did, but I knew that I wanted to impact more people than I was. In marketing, I work with phenomenal people who are doing, offering great services to good people so I can expand the reach of what I'm doing so much more broadly. For me, it's just, I mean, the momentum around the expansion of people, that I can help serve is so much more than if I were an employee again.
15:06 - Gresham Harkless
Yes, absolutely. I love it. So, Heather, truly appreciate that definition. Of course, I appreciate your time even more. So what I wanted to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know. Of course, how best people can get a hold of you find out about all the awesome things you and your team are working on.
15:24 - Heather Remec
The way to reach me is. It's very simple. It's at salessong.com. that is my we. I created the idea around. I mean, obviously, I'm helping people with sales, but the song is voice, the song is their message. That's what I've always had an ideology around. I talked with you about that too, but that's where things start, the connection begins. It's expressing your voice and making sure that you are heard in your own unique way.
15:52 - Gresham Harkless
Yes. Absolutely. I would definitely echo that and so of course, we're going to have the links and information in the show notes as well too, so you can get ahold of Heather and her team. Appreciate you taking time out today, and I hope you have a phenomenal rest of the day.
16:02- Heather Remec
Thank you so much, Gresham. I appreciate the time as well.
16:05 - Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
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