IAM1539 – Coach Shares his Real State Path to Others With Freedom and Happiness

Brad was first introduced to real estate when he read a book in 9th grade on how to buy houses. In 2002 an investor bought his neighbor's house in Vienna Virginia and after talking with the investor he decided to start Express Homebuyers. 20 years later Express Homebuyers has bought and sold 4,000 homes across the country and runs primarily without his involvement. In early 2021 he went through a major life transformation and found freedom and happiness through self-love. In 2022, because of the profound shift, he felt obligated to share this path with others and started Brad Chandler Coaching.

• CEO Story: Brad was already interested in the real state since he was in Grade 9, and passionate enough that he read a book about it. He started his own real estate company, now doing flipping that does 250 a year. Brad admitted he made a lot of mistakes but did a lot of good things too. Over a year ago, he brought in a CFO who streamlined the business and got systems in place, making him and his partner step out in a major way.
• Business Service: Take clients back to spots in their lives when they were children figure out the meaning that they associate with this dramatic event, and tell them the story. Rewire happens.
• Secret Sauce: Experienced it himself. You can’t escape prison unless you know you’re in prison.
• CEO Hack: Meeting the personal needs of your people which drives them in their life.
• CEO Nugget: Focus. Get really good at one thing. Instead of doing a bunch of things.
• CEO Defined: Leading a team by example in a direction that everyone is aware of and believes in.

Website: www.bradchandler.com

Instagram: bradchandlercoaching

TikTok: bradchandler

YouTube: BradChandlerCoaching

Facebook: bradchandlercoaching

Linkedin: lbradchandler

Twitter: lbchandler1

Episode Link: https://ceochat.co/episodes/chat-46-successful-nova-real-estate-investor-launches-coaching-business-to-help-investors/

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00:28 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

00:55 – Gresham Harkless

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest back on the show. I have Brad Chandler of Brad Chandler. Brad, super excited to have you back on the show.

01:05 – Brad Chandler

Oh, I'm super excited too.

01:07 – Gresham Harkless

Definitely excited to hear about all the awesome things you've been working on. And of course, Brad was on our CEO chat episode number 46. And Brad first got introduced to real estate when he read a book in ninth grade on how to buy houses. In 2002, an investor bought his neighbor's house in Vienna, Virginia and after talking with the investor, he decided to start Express Home Buyers. Twenty years later, Express Home Buyers has bought and sold 4,000 homes across the country and runs primarily without his involvement.

And early 2021, he went through a major life transformation and found freedom and happiness through self-love. In 2022, because of the profound shift, he felt obligated to share his path with others and started Brad Chandler coaching. Brad again, excited to have you on the show to hear about, your transformation and all the awesome things you're going through. Have you. Are you ready to speak to the I AM CEO community?

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01:58 – Brad Chandler

Of course. Heck yeah. Let's do it.

02:00 – Gresham Harkless

Let's make it happen then. So to kind of kick everything off, I know I touched on your bio a little bit, but I wanted to rewind the clock here a little bit more on how you got started. What CEO story?

02:08 – Brad Chandler

Yeah, so I read a book in ninth grade and now looking back, I didn't know why I read that book or why I was interested in real estate, but I was able to start a real estate flipping company that now we do homes nationwide and we do about 250 a year. And over the years, you know, made a lot of mistakes, but done a lot of really good things, too. And we're now at the point where I brought in a CFO about a year ago. It's actually exactly a year ago. And he's really helped kind of streamline the business and get more systems in place that allowed myself and my partner to step out in a major way.

02:41 – Gresham Harkless

Nice. I absolutely love that. And I think so many times I was hearing, like, the E. Myth, when a lot of times people, you know, want to do something, they want to get started, and they end up creating a busier job for themselves. But I love how you've been able to kind of transition and actually, you know, be able to still make an impact, while at the same time not have to have, I guess, your time translate to that success of the organization.

03:01 – Brad Chandler

Yeah, I think you. The key word there is impact. Now I look back 20 years later, and the reason I wanted to get into real estate was to make a lot of money. And the reason I wanted to make a lot of money was to prove my worth, because I didn't feel worthy, and I needed to prove something. Now that I have made the shift, I'm all about making an impact. So I am now coaching my. All of my employees and all of my team members are more on the personal side than on the business side, because people say, you know, they don't cross lines.

You know, keep. Keep the business at home and. Or keep the business at work, and vice versa. It's just impossible. Right. So all of us are struggling to some degree. A lot of us have the I am not enough syndrome, and it causes a lot of bad things. I had one employee who was sleeping, like, two or three hours a night with migraines, and after a couple of sessions, she's like Brad, my anxiety is gone. I'm now sleeping, like, eight hours a night.

So, yeah, so now my focus in life is on an impact. An impact and not so much money, which I think your listeners may have a hard time understanding. But if you start a business around making an impact, the chances of you making more money are greater than if you start a business to make a lot of money. We're proving it because, remember, when I made that switch, the finances took off.

04:10 – Gresham Harkless

Yeah, I love that. And I say so often that we forget about the quote, unquote, human aspect of business. And, you know, when we look at the kind of nuts and bolts, we don't realize that you know, taking care of, you know, the individual, the Human side is something that while we can get into the numbers and, you know, make sure the marketing campaigns and all those things are going. If you don't, if you have people that are sleeping a few hours a week, then that's not going to help for one, you to be able to be as successful as an organization. But two, I think we always forget about, like, why we start the things that we start.

04:40- Brad Chandler

Right. Yeah. It's all, I mean, if you, if you come from a serve, you know, serving mentality, you're going to always end up better.

04:45 – Gresham Harkless

Yeah, absolutely. So I wanted to drill down a little bit more and hear a little bit more on how you're working with your clients. Could you take us through exactly how that works and how you're making that impact from that standpoint?

04:55 – Brad Chandler

Absolutely. So. So most people who, you know, are trying to make a lot of money again, a lot of people, I have friends that are this way. A lot of people are trying to prove something. Why are they trying to prove something? Because they don't feel they're enough. And most of the world, the world's problems, whether it's obesity or terrorism or molestation, you name it, the prison systems being full are all from people not feeling they're, they're, they're, they're enough. Right. And why does this happen? It's because they were born enough.

But then they are born to parents that were imperfect. And these parents, through a set of traumas or stresses, get. That gets that child to develop coping mechanisms that say, this is happening to me because I'm not enough. And it actually helps when you're 6 and 8 years old to process things to get you through that trauma or that stress. But when you're 47 and you're making unconscious business decisions around expanding or buying a new product line and your subconscious is driving you, it doesn't always end up with the greatest decision.

So what I do is I go back, I take my clients back into those spots in their life, typically when they were children, and figure out what was the meaning that they associated with those traumatic events. And then we just tell a new story. Your brain, through neuroplasticity, can actually rewire your brain. And we do recordings and written journals to just reprogram because that's really all it is.

06:15 – Gresham Harkless

Yeah, I absolutely appreciate obviously, the work that you do, because I think, and I don't know if you found this, you know, same kind of perspective where it's hard to kind of build and reach and make that impact that you ultimately could if you don't have that foundation at least addressed or looked at and we kind of sometimes will put more and more bricks or so over the things to try to get to the height that we want to. But if we don't have that strong foundation, we're not kind of addressing some of those things, then we might, you know, have, I imagine, you know, self-limiting, you know, beliefs. We might shoot ourselves in the foot, so to speak. We might do those things that don't allow us to reach the heights that we could.

06:49 – Brad Chandler

Absolutely. You know, I do a daily video that's inspirational on freedom and love and one of the videos that I haven't done yet that I'm going to is most people don't understand how close on an intelligence IQ level, say a mid-level manager at Walmart is compared to the CEO of a Fortune 500 company. It's not that different. And my theory behind that is what you just said, the limiting beliefs, some of those people who are, and there's no disparaging to Walmart.

I'm just using that as an example. Right. Take anyone who's making $80,000 and then take a Fortune 5500 CEO that's making $8 million. If you got them in a room, there's not going to be as much from an IQ standpoint as you want. If you think, that the person making 60 or $80,000 is, has that nongrowth, a fixed mindset that's saying I can't do that. Well, they have every ability to do it. They just have to start thinking differently.

07:40 – Gresham Harkless

Yeah. Which is so powerful, all the things that you're doing to kind of, you know, unleash that for lack of a better term so that people can kind of tap into that. And I think that when you kind of, you know, tap into that, I guess that abundant mentality, the abundant mindset, it really sounds like it allows you to not necessarily be any smarter or learn anything more. Those external things. It sounds like it actually allows you to work within so that you can unleash exactly who you are.

08:05 – Brad Chandler

Absolutely. I've had potential clients who I think decided not to go with me because they're like, well, if you fix my issues and my trauma, I'm not going to be driven as much and my business is going to go down. And I'm proof that it's just the opposite. When you can fix when you can come to a place of now I want to make an impact in the world instead of how can I go make another $10 when you solve people's problems. You don't make 10. $10, you make $10 million. So it's. It's so much of life, Gresham, in the last 18 months, I've learned that is exactly the opposite of what most human beings think. And it's just like, you can't control anything.

So how do you get control? You give up control. And I could go on and on and on and on about. About all these untruths that we live under as human beings that just destroy our lives, our relationships, our health, everything. Because all we do is wake up every morning and tell ourselves this lie. That is not. It's not true. You cannot suffer if you live in the truth every day. Is it easy to live in the truth? No. Is painful at times to face the truth? Yes. But is it freeing? That's the only way you really get true freedom, is to be your authentic self. And you can only get to your authentic self if you live in the truth.

09:15 – Gresham Harkless

That's so powerful. So. So let me ask you this. Like, it sounds like you. You've had really great success from maybe not, you know, knowing and experiencing the truth. And then you've been able to take it to an entirely different level by kind of stepping into that. Do you feel like you kind of having that experience and seeing both sides of the coin is the thing that you feel kind of sets you apart and makes you unique? What I call your secret sauce is that ability to not just have lived it, but have experience and to be able to kind of articulate that and to help people to do that.

09:41 – Brad Chandler

100%. Because when you hire a coach, right, you want them to have done or experience what you want to have done or want to experience, right? And no bash on therapists out there and other life coaches, but so many of them don't live their talk. They don't walk their talk. They're telling you what to do, but you go home and their marriages are bad, and they're out of shape and their business sucks from a financial standpoint. So, absolutely, I have made millions of dollars and lost millions of dollars, too.

And I've seen that nothing outside of yourself can ever bring you happiness. Now I have that realization. I've made that transition. So, yes, someone can look at me. A lot of my clients have looked at me and been like, who is this guy? Like, this is not the guy that I knew for most of his life. I look different. My face looks different. My brightness looks different. And they're like, I want some of that. And I'm like, okay, if you want it.

You've got to want to change and you've got to. You can't escape prison unless you know you're in prison. Right? A lot of people are walking around and don't know they're in prison. I didn't know I was in prison. I was like. If you'd asked me two years ago, Gresham, I've been like, dude, I love myself. I have a great life. Looking back, I didn't love myself because I did some self-destructive things that are proof that I didn't truly love myself.

10:56 – Gresham Harkless

Nice. Well, I appreciate you being so transparent. So I wanted to switch gears a little bit and I wanted to ask you for what I call a CEO hack. So this could be like an app, a book, or a habit that you have, but what's something that makes you more effective?

11:08 – Brad Chandler

I think I'm going to go back to if you can hire really good people and you can figure out what it is that drives them in their life and help them get that, that's the best CEO hack that I can ever give. Because. Because at the end of the day, the only true competitive advantage you have is your people. So you want to create a good environment where people are going to want to work.

People will tell you all the time now, I can't believe I'm having this talk with a CEO. I can't believe I'm telling you these personal things and you're not sitting here judging me or wanting to fire me. They feel so comfortable that hopefully, they're going to be like, I never want to leave this place. This is amazing because they're getting their financial needs met and they're getting their personal needs met.

11:47 – Gresham Harkless

Absolutely. So what would you consider to be what I like to call a CEO nugget? So this is a little bit more word of wisdom or a piece of advice. I like to say it might be something you would tell your younger business self if you were to hop into a time machine or potentially your favorite client.

12:00 – Brad Chandler

I think, I think focus. And I lost my focus because I was always trying to prove my worth. Can I go open Virginia Beach? Can I go open la? Like all of these things, I was trying to do. So I think the nugget is focus. Like just get really, really good at one thing. I tried to do so many things because I was like, hey, I gotta figure out a way to prove myself. But if I'd have just stuck with one thing and one thing only, if I could go back and redo what I know, now it would have just been a singular focus and get really good instead of trying to do a bunch of different things.

12:33 – Gresham Harkless

Yeah, that makes so much sense. Do you almost feel like, you know, you have that transformational period if you were to focus on, I guess, maybe even the self-love, the self-appreciation, the self-valuing component, do you think that that would have played a really big part as far as, like, you really maybe experiencing that truth a lot sooner?

12:50 – Brad Chandler

So, Gresham, I made five business mistakes over the last 17 years that cost me and my business partner $9 million. And most of those I can trace back to trying to prove my worth. So, yeah, it would have been. It would have been a big, big change.

13:06 – Gresham Harkless

Yeah, I appreciate you being so transparent about that. And I think that you know, when you start to understand that, it starts to redirect, you know, each of the steps and decisions you probably make ultimately.

13:16 – Brad Chandler

Absolutely. Now, because I'm. I don't need to prove anything. I'm thinking I'm making decisions now on what can I do to impact the quality of our service for our sellers, for my clients, and for my employees. I'm not thinking about anything else like, how can I make more money? It's no, let's figure out how we can solve a problem. The more problems we can solve, the more money that will come.

13:38 – Gresham Harkless

That makes so much sense. And I feel like that gets to the heart of entrepreneurship and business and why we're ultimately doing the things that we're doing. So absolutely love it. So now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quotes, unquote CEOs on the show. So, Brad, what does being a CEO mean to you?

13:56 – Brad Chandler

Wow. I think it means leading a team by example in a direction that everyone is aware of, agrees with, and is not necessarily passionate about, but believes in. That's a great question, by the way, Brad.

14:13 – Gresham Harkless

Truly appreciate that definition. And of course, I appreciate your time even more. So what I want to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know and of course, how best they can get on of your thoughts about all the awesome things that.

14:27 – Brad Chandler

You're working as a human being. You can make those changes and you don't need to go move mountains and you don't need to, you know, cut off your leg. You don't need to go build 10 factories in, you know, Zimbabwe. All you really need to do is figure out the source of your pain. Just like if you had a physical problem, the best thing you do is figure out what's causing it. So I help people figure out the source and then retell a different story. And when you do that and you can be your authentic self, that's when you have freedom.

So I would just urge you to live in the truth and know that no matter where you are in life, you have an opportunity to radically change your life. If your business is struggling, I would bet it has a lot to do with not living in the truth. So what what you have to do, don't worry about your next marketing thing because it's not going to matter until you can get this right. And there's a proven system for doing that. So if I can help you, great.

If, I can't, like go see someone else, you can reach me@bradchandler.com. you can schedule a call. It makes it really easy. There's a video, a little three-minute video that talks about my rap, my profound transformation. So I'm here to help you if I can help in any way. And I do put out a daily video on all the social media platforms and they're all at the bottom of my website. If you want to just get a daily inspirational message, please follow me on social media.

15:44 – Gresham Harkless

Thank you so much again, Brad. To make that even easier, we're going to have the links and information in the show notes as well too so that everybody can reach out, get a hold, listen to those daily videos, but also have that conversation. I love and appreciate everything that you're doing because I think so many times we can look externally at how we define success.

We can have that trauma that's going on in our lives and we never really ever look at that and we never really ever treat that. We never really like to have those conversations. So thank you so much, for doing, you know, the work that you do because I think not only does it impact the individuals, but it starts to impact the world as a whole. So thank you so much my friend and I hope you have a phenomenal rest of that.

16:20 – Brad Chandler

You too. Thanks.

16:22 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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