IAM1501 – Fitness Entrepreneur and Orange County’s Top Rated Female Trainer Helps Clients With Diverse Fitness Solutions

I work with anyone looking to lose weight, tone up, gain muscle, get rid of injuries or nagging pain.  Everyone from young athletes looking to improve their sports performance to new moms looking to get their bodies back to the elderly struggling with mobility and stability.

• CEO Story: Kai started her own business while she was in her 3rd-year college. She had a career-ending hip injury and ended her college scholarship. When started working at LA Fitness, she branched off after 2 years to have more control of the business back in 2016. To have better control of services offered to clients. and by 2017 she expanded her services including online programs.
• Business Service: One-on-one private training, diet, and exercise planning through an online program. Corporate wellness program.
• Secret Sauce: A much more expansive range of services was offered because she was in high-level competitive sports.
• CEO Hack: Having a short-term and long-term goal list
• CEO Nugget: Never stop growing
• CEO Defined: Takes the hats and roles of many people

Website: kaiboyerfitness.com

Facebook: kaiboyerfitness
Instagram: kai_boyer_fitness

Episode Link: https://iamceo.co/2018/11/28/iam117-fitness-entrepreneur-and-orange-countys-top-rated-female-trainer-helps-clients-with-diverse-fitness-solutions/

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Transcription

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00:21 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO podcast.

00:46 – Gresham Harkless

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and have a very special guest on the show today. I have Kai Boyer of Kai Boyer fitness dot com. Kai, it is awesome to have you on the show.

00:56 – Kai Boyer

Thank you for having me, Gresh. It's great to meet you.

00:58 – Gresham Harkless

Great to meet you as well. And I'm super excited to hear a little bit more about you. And I wanted to tell the community a little bit more about Kai so you can hear about all the awesome things that she's doing. And Kai is a fitness entrepreneur in Orange County's number 1 top-rated female trainer. Kai, are you ready to speak to the I AM CEO community?

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01:15 – Kai Boyer

Let's do it.

01:16 – Gresham Harkless

Awesome. Let's do it. So the first question I had was just to hear a little bit more about your CEO story and what led you to start your business.

01:22 – Kai Boyer

I started my business while I was in my third year of college at UC Irvine. I had gotten into personal training after I had to give up the sport. I lived and breathed for 15 years. I had a career-ending hip injury. I had to give up my college scholarship and I got into rehabilitation for injuries. And I started working at LA Fitness to put myself through college. After about 2 years, I branched off and started my own business. That was back in 2016. I wanted to have better control over how my clients were handled, and the services they were given. I thought I could do a better job on my own. By 2017, I had expanded my program to 3 facilities and an online program.

01:58 – Gresham Harkless

Awesome. Awesome. Awesome. It sounds like you're rocking and rolling. And obviously I'm sorry to hear about the injury. I have torn my Achilles tendon. So I know the rehab and getting back from those things is always a fun thing to do, but I appreciate you for fighting through, and seeing it sounds like you've kind of pushed to help others kind of fight through their injuries or any of their fitness goals as well.

02:17 – Kai Boyer

Absolutely, and that's what I'm able to do now I'm able to help other people overcome their injuries, overcome the pain that they're dealing with. And that's one of the most rewarding parts of what I do.

02:26 – Gresham Harkless

Yeah, and I'm sure it's definitely rewarding for them after having those horrific injuries to be able to kind of get through them. So I wanted to drill down a little bit deeper in here, I guess a little bit more on how you're helping to serve these clients that you're working with.

02:37 – Kai Boyer

So I offer a range of products and services. I do on-one and semi-private training at all my facilities. I also do diet and exercise planning through my online program. Lastly, I also do corporate wellness programs for corporations looking to improve the health and wellness of their employees. So I'm really able to help people change their lives through exercise, nutrition, and pain management. But I'm really able to customize and tailor my product so each client has a very unique experience.

03:05 – Gresham Harkless

Yeah, that makes perfect sense and I mean you could definitely correct me if I'm wrong but I find that you know a lot of times depending on what people's goals are or maybe even what injuries they might have gone through they might need a certain I guess nutrition plan or an exercise program or something like that. Do you find that kind of like the same thing?

03:21 – Kai Boyer

Absolutely. Every person's, you know, completely different. And that's why I have to really build a custom program for each individual that comes through the door and help them, you know, succeed in whatever goals they may have, whether it's improving, you know, athletic performance, whether it's weight loss, whether it's just, you know, having less pain, being able to sleep through the night, whatever it is, I'm really able to help them, you know, fit their needs.

03:42 – Gresham Harkless

Yeah, and that's definitely huge, obviously, because everybody's different, everybody has different goals and different ways that they can kind of deal with pain and things that they've gone through. So it's great that you're kind of able to do that. So now I wanted to drill down a little bit deeper and ask you for what I call your secret sauce. And this might be something you feel kind of distinguishes you or sets you apart. What do you feel like is your secret sauce for you in your business?

04:03 – Kai Boyer

I think the secret sauce for me is I have a much more expansive range of services that I offer than most personal trainers. Because I was in high-level competitive sports, I was able to work with a lot of athletes. So I help them improve their specific athletic skill and abilities. I also do a lot of soft tissue and stretching work, which is a service most personal trainers don't offer. So I'm able to help people overcome injuries, really get them back playing, doing the things they love. So that's something that really sets my program apart.

04:31 – Gresham Harkless

Yeah, I'm sure that's absolutely huge and especially probably even helps you out in your business to have been a competitive athlete and have to be able to kind of excel at such a high level. And I'm sure that translates into your business, but also into connecting with those people that are going through the injuries or want to reach a certain level as well.

04:46 – Kai Boyer

Absolutely.

04:47 – Gresham Harkless

Awesome. Awesome. Awesome. And now I wanted to switch gears a little bit and ask you for what I call a CEO hack. This could be an app, a book, or a habit that you have, but it's something that makes you more effective and efficient as a business owner.

04:59 – Kai Boyer

So For me, my ultimate CEO hack is having a goal list. The owner of my gym, Next Level Fitness, started me off with having a goal list when I started my business, and it's something I have carried with me throughout. And I have a couple of different goal lists. I have my short-term goal list, which is more month by month. And it's more smaller things, you know, areas I want to improve on my business. You know, it might be, you know, signing a specific number of clients or a new area of marketing I want to expand into.

And then I have my year-long goals, you know, things I want to improve on, you know, how I'm going to expand my business into a new sector, new ways I can better myself to, you know, help my clients better. So really having that goal is, I think it makes you very accountable. It keeps you on track. And it really keeps you moving forward. So that's my ultimate CEO hack.

05:43 – Gresham Harkless

I love that CEO hack. And then do you write out these goals and everything that you put in place as well?

05:48 – Kai Boyer

Yes. And then I have a checklist for each one of them. And you just get such a great feeling when you check those off the list.

05:54 – Gresham Harkless

Yeah, especially I'm sure if you can see the overall goal, whether it be like you said, you know, this month or, you know, 2 years down the line or whatever. But if you start to see that you're making incremental steps towards reaching that goal, I'm definitely sure that gives you momentum, gets you energized, and you feel like you want to give yourself a pat on the back, so to speak.

06:09 – Kai Boyer

Absolutely. Especially as a CEO, you have to keep moving forward. There's no time for just kind of being complacent. You just have to keep moving and keep growing.

06:18 – Gresham Harkless

Exactly. Awesome. And now I wanted to ask you for what I call a CEO nugget. And this might be a word of wisdom or piece of advice, or if you can hop into a time machine, what would you tell your younger business self?

06:30 – Kai Boyer

I think it would really just never stop growing, no matter how successful your business may be at the time. You don't wanna be complacent, you wanna keep growing and improving, seeing how we can better serve your customers, and better serve your clients. Once you stop growing, you're already falling behind, because people out there are constantly innovating, constantly growing. So you have to really be on the cutting edge of everything with your business.

06:50 – Gresham Harkless

Absolutely, and progression and getting better and always constantly improving is definitely the key. And a lot of people say, if you're not growing, then you're dying. So you wanna make sure that you're always moving forward, so to speak.

07:01 – Kai Boyer

Absolutely.

07:02 – Gresham Harkless

Yeah, and now I wanted to ask you my absolute favorite question which is the definition for what it means to be a CEO. We're hoping to have different quote-unquote CEOs on this show so I wanted to ask you Kai what does being a CEO mean to you?

07:13 – Kai Boyer

Being a CEO to me means being in charge of my own life and my own destiny. So I'm really able to create and kind of grow my business where my passion takes it and where my interest takes it. I'm also able to kind of branch off and do new things, but a lot of times it can be really challenging. I run the whole show by myself, So I take on the hats and the roles of an entire team of people from marketing to consultations to training actual clients to, you know, social media to accounting, everything in between, it can be really challenging. But seeing that success and growth and being able to be the kind of movement behind it is really exciting.

07:49 – Gresham Harkless

That makes perfect sense and even going back to what you 2 were saying with your CEO hack, I'm sure sometimes I find too that you keep going you're doing so much and sometimes you don't give yourself credit but if you have those checks lists you can kind of see all the things that you accomplish, it shows that you're progressing and you're moving forward.

08:04 – Kai Boyer

Absolutely. Yeah. You have to keep moving forward, especially when you have so many things going on. It's very easy to get distracted and get off course and not, you know, kind of get back to the central focus. So that's 1 of the things the Goal list really does for me it keeps me focused on, you know, the central goal of my business and where I want to develop it. So I do think it's super important.

08:23 – Gresham Harkless

Yeah, I would definitely agree with that, but I truly appreciate you for taking some time out of your schedule. What I want to do is pass you the mic, so to speak, just to see if there's anything additional you want to let our readers and our listeners know about you and your business or any advice that you might have and also how best people can get a hold of you.

08:38 – Kai Boyer

My best advice for anyone wanting to start their own business would definitely be to just jump into it and get started. There are so many incredible opportunities out there in the world. The only thing holding me back is fear itself. And I think just really getting yourself out there is 1 of the best things you can do. Give it a shot, and see what happens. If you work hard, it's going to come to you. Nothing comes without effort though. So what you put in is what you get out. If you'd like to see more about what I do, my website is kyboyerfitness.com. My Facebook and my Instagram are kyboyerfitness as well.

We're uploading videos and going live every day of the workouts we're doing. We host a lot of really cool boot camps and a lot of cool events. If anyone's local to Orange County, I'd love you to come check us out. Join us for free for the first time. Thank you for having me, Grasha. I really appreciate it.

09:25 – Gresham Harkless

No problem. I appreciate you and we'll make sure to have all those links in the show notes. And again, Thank you so much for taking some time out of your schedule. You're rocking and rolling and I appreciate you for taking some time out. I hope you have a phenomenal rest of the day.

09:36 – Kai Boyer

Thank you.

09:37 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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