IAM1425 – CEO Develops Software to Help Businesses Reduce Challenges with Finding Files

Special Throwback Episode - Podcast Interview with Michelle Eichner

Dave Bonachita - CBNation Writer

0 1 minute read

Michelle Eichner is the founder and CEO of Digitile. She works with businesses to reduce the challenges employees have finding files. Eichner is a seasoned marketer and SaaS software veteran with a deep understanding of the marketplace. Her more than 25 years of in-depth B2B experience driving product marketing and strategy helps identify market challenges, gaps, and solutions.

CEO Story: Michelle was the head of a marketing department of a start-up creating content for the stakeholders. She had a pain point with regards to the storage of files where it was stored in different locations, and really have a hard time accessing them. She figured it out by building her own system that could search the file across the cloud platform.
Business Service: Sync your google drive, Gmail, Slack, etc. After the authentication, you can search for the file you need from the different platforms.
Secret Sauce: Instead of logging in to a different platform, they wanted to unify the experience by working one way.
CEO Hack: Notion, LinkedInHelper helping with LinkedIn Sales Navigator
CEO Nugget: You need to be able to network. Also, find mentors that can help provide an outside perspective (e.g. Small Business Development Center)
CEO Defined: Wearing a lot of hats and being flexible to play the different roles. Make good educational decisions.