IAM1779 – Founder Helps Brands with Marketing and Advertising
Podcast Interview with Patrick King
Why it was selected for “CBNation Architects”:
It broke our hearts to hear earlier this year Patrick passed away and we wanted to repurpose this episode to celebrate the time he took out and spent on this show.
In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. speaks with Patrick King, founder of Imagine, a full-service marketing and branding agency. Patrick shares his background and how he got started in the industry, including his early love for art and design and his fascination with the way marketing can influence behavior. He also discusses the services Imagine offers, which include digital marketing, branding, and campaign development for professional services, tourism, and hospitality clients.
Throughout the episode, Patrick shares valuable insights on branding and marketing, emphasizing the importance of understanding a brand's audience and staying on top of industry trends. He also discusses the role of customer service in building strong client relationships and the need for deep specialization in order to excel in a specific industry.
Overall, the episode offers valuable advice and insights for anyone looking to improve their branding and marketing efforts, particularly in the professional services, tourism, and hospitality industries.
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Previous Episode: https://iamceo.co/2020/11/18/iam828-founder-helps-brands-with-marketing-and-advertising/
Transcription:
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Patrick King Teaser 00:00
I've spent a lot more time working with clients in more of a customer service capacity. So for me, client service is just as important as the work that we do. I'm just as passionate about that as I do being able to roll out a great campaign.
Intro 00:17
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs, without listening to a long, long, long interview?
If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO podcast.
Gresham Harkless 00:43
Hello, hello, hello. This is Gresham from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners. Or what I like to call the CB nation architects, those that are looking to level up their organizations.
This month we are focusing on knowing thy numbers. I could hear the phrases from Mr. Wonderful on Shark Tank, and if you understand or don't understand exactly what numbers is, think finance, economics, accounting, capital, investment, funding, bootstrapping, anything that's around numbers. So, we have to understand how important it is to know your numbers and how important that is for you to forecast, make decisions, and to be able to truly strategize around your business and do that successfully.
Things are gonna be a little bit different obviously, this month. So look for CEO hacks and CEO nuggets and interviews that focus around this. But more than everything else, make sure that you know your numbers because they're extremely important to the life of your business.
Hello, hello, hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Patrick King of Imagine. Patrick, it's awesome to have you on the show.
Patrick King 02:08
Hey, thanks for having me Gresh.
Gresham Harkless 02:10
No problem. Super excited to have you on, and before we jump in, I want to read a little bit more about Patrick so you hear about all the awesome things that he's doing.
Since founding Imagine in 2004, Patrick has helped brands from small local companies to Fortune 500 brands like CenturyLink, Nestle, and Xfinity. His business and marketing device has been published in Inc. Magazine, SmartCEO, Washington Business Journal, the Washington Post, Comcast Business and Chief Marketer.
Patrick is currently the president of the American Marketing Association's Washington DC chapter. He also serves on the board of trustees for CASA – a nonprofit that provides volunteer advocates for child victims of abuse and neglect.
Patrick, are you ready to speak to the I AM CEO community?
Patrick King 02:51
Absolutely. Let's do it.
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