IAM1347 – CEO Leads Global Brand Focusing on Gender and Diversity in the Tech Industry

Kate Brodock is CEO of Women 2.0, a global brand that focuses on gender and diversity in the tech industry through programs, products, and media.

• CEO Story: Kate had the opportunity to acquire the assets of the company which is over a decade old. With her background in a non-profit organization, she is excited to combine both worlds and make them sustainable with an impact focus.
• Business Service: Events network, conferences, and local events.
• Secret Sauce: Over a decade company, one of the strongest brands. Strong focus on earlier-stage companies.
• CEO Hack: Executive/Startup Coach & Building around weaknesses. Book: Radical Candor by Kim Scott
• CEO Nugget: Executive/Startup Coach & Be comfortable with the delegation and developing a relationship built upon trust.
• CEO Defined: How to empower her team and make sure decisions are being made and are effective.

Website: www.women2.com , www.katebrodock.com

Twitter: women2 , just_kate

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Transcription

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00:02 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO podcast.

00:27 – Gresham Harkless

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I've Kate Brodok of Women 2.0. Kate, it's awesome to have you on the show.

00:37 – Kate Brodock

Thanks. I'm glad to be here.

00:39 – Gresham Harkless

Awesome. Awesome. Awesome. What I want to do is just give you a little bit of information about Kate and what it is that she's doing. She is the CEO of Women 2.0, a global brand that focuses on gender and diversity in the tech industry through programs, products, and media. Kate, are you ready to speak to the I AM CEO community?

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00:56 – Kate Brodock

I am.

00:58 – Gresham Harkless

Awesome. Awesome. Awesome. Well, the first question I have is just to learn a little bit more about you and your background and what kind of puts you in the position with your business now.

01:06 – Kate Brodock

Great. So a little bit unique. I ended up sort of starting Women 2.0 in what we affectionately call phase 2. The company itself has been around for over a decade and I acquired the assets to it about 2 years ago. So the business side of it was completely shut down and then restarted, But I had the benefit of being able to actually acquire, and have an existing very strong brand. And where I got to that place is I'd done quite a lot of work, first of all, in the tech startup space in general. I was in tech startups, judging, mentoring, a little bit of investing, that sort of thing.

So really passionate about the startup space. And then I have also been doing a lot of work in gender, tech, and entrepreneurship. I was in a nonprofit for a number of years and ran it for a while. So this was a really great opportunity to be able to combine those 2 sides of things. We're structured as a for-profit for good. So part of what got me really excited was being able to take something like gender in tech, which is normally in the nonprofit space. Many of the organizations doing work in the space are under a nonprofit structure. I was really excited to be able to take that and see if we can actually make a sustainable for-profit company that has an impact focus. So that's essentially how I got to where I am now. And we've been turning along and developing products and that sort of thing. So yeah, so that's sort of the backstory.

02:47 – Gresham Harkless

Awesome. Awesome. Awesome. And what I wanted to do now is drill a little bit deeper into, I know you mentioned that you had the digital assets and you acquired those, but you've been able to kind of, I guess, restart or implement the business aspects as well too, so can you drill a little bit deeper into what exactly you guys do to serve your clients?

03:03 – Kate Brodock

Yeah. So a small backstory, but for most of the history of Women 2.0, we were essentially a traditional events network. So 35 cities around the world, conferences, local events, that sort of thing. And that was the main business model. And for anybody who has done that as a business model, it is very difficult. So that was largely shut down by the time I took over. And we really wanted to flip some of this on its head and think about new ways that we could tackle some of these issues. And so we have 2 main lines of the company on the back end, and it's all you approach the company essentially through the media property.

That's our large public facing where we engage the most with our audience initially. And then that drives into one arm of what we do really deals with gender in tech. We do a lot of work with female founders, a lot of work with women advancement internally in companies, that sort of thing. And then we have a diversity and inclusion arm. We found pretty quickly that once you start dealing with gender issues, you're very, you're pretty immediately dealing with several other areas of just general diversity, inclusion, you know, race, geography, anything in that realm.

So we opened that arm about 6 months ago and we have several different ways to work with us. We have some services, So we have workshops, courses, training, consulting, and then we do have several products. We have a subscription product in D&I, diversity inclusion that is essentially an educational product. And then we are developing a product, a D&I in a box for small to medium-sized businesses. That's in development right now. So we have a good mix of sort of products and services, which is how we do the deep-level work that we want to be doing with companies and really changing workplaces in the industry.

05:09 – Gresham Harkless

Awesome. Awesome. Awesome. And I know obviously you guys are having a huge impact on as you said, you mentioned the core audience in the workplaces and everywhere across the world. But I wanted to ask you a little bit more about the organization itself. What are some of the things that you feel are maybe the secret sauce or things that make you guys unique?

05:25 – Kate Brodock

Well, I think a couple of things. First of all, we do, again, have the benefit of having been around for over a decade. We're one of the strongest brands in sort of the gender and tech space we have been. So I have been fortunate to be able to lean on that. From a differentiation standpoint, one of our big things, especially in the diversity and inclusion space is that we have a pretty strong focus on earlier-stage companies. I think a lot of the focus right now in that area is on larger companies, corporate, that type of thing.

Our philosophy has always been, if we can focus on essentially the next generation of large tech companies and make an impact now while they're growing and they're building teams and they're creating culture, we're going to have a bigger long-term impact for the future of tech. So we try to put a lot of action. We drill right down when we're dealing with female founders, which is drilled right down to access to money. And then lastly, the big thing we also think about is the issue of access.

So if you aren't in, and in our world, this is sort of the hotbed, but if you aren't in Silicon Valley and you don't have access to a pitch competition or an accelerator program or a DNI consultant, we wanna make sure that you can have that access. So a lot of what we're doing is virtualization and figuring out how we can get some of that online action or access going for a lot of the people who have been underserved for many of these programs in the past decade.

07:10 – Gresham Harkless

Awesome. Awesome. Awesome. And now what I wanted to do is switch gears a little bit and hear what I call a CEO hack, and this might be an app or a business or app or a book or something that you lean on or lean-to that you use on a regular everyday basis that makes you effective and efficient as a CEO.

07:28 – Kate Brodock

Yeah, I'll answer this in 2 ways. Really quickly, the first one, because this isn't a normal course of action for small business owners, but I spent the resources on an executive coach, and specifically they're a startup coach, a startup founder coach. And I thought that was just a fantastic addition to my toolkit. It's something that normally would have been put off for years or never. And I knew that if I set myself up the best that I could be as CEO, the company would benefit if I did that. So I really felt like the investment in myself was an investment in the company.

And then secondly, just on sort of a tactical level, For me, it's about filling in the holes that I know that I have. I don't try to know how to do everything. I know where my weaknesses are. And I've built around those weaknesses to the best of my capabilities and then I delegate further. But just as an example, I am very not detail-oriented. So I have a system in place for email management, for response time, for calendaring, for time blocking, that sort of thing. And that helps me very much. I've sort of forced structure on something that would naturally not be structured. So I'm a huge fan of time blocking and prioritizing my quote to-do lists, which can be the death of any CEO pretty easily.

09:10 – Gresham Harkless

Yes, it ends up being like a Bible so to speak, because there are so many things that you have to do sometimes. So no, I definitely agree with those. Those are definitely some good hacks that people can kind of implement into their business. So now I wanted to ask you for what I call a CEO nugget, which might be a word of wisdom or piece of advice you might have for an entrepreneur or business owner.

09:31 – Kate Brodock

Yes, I would one of them I would lean on is that consideration of a startup coach or a founder coach or an executive coach, whatever you wanna think about. It's becoming a little bit more popular in the tech startup space now to be getting coaches. And I do think it's a valuable time to be thinking about that. The reality is that that's not in everybody's budget. So for me, golden nugget, I think I'd probably pull from some of the things that I learned from the process.

But one golden nugget that I've really developed over the past year is the idea of being very comfortable with the delegation and developing a relationship with the people that you're delegating to, to the point where trust is really that core, the core piece holding it together. Because if you can trust the people that you are delegating to, it makes that delegation a lot easier. And that it fights things like micromanagement. It fights things like keeping too much on your plate. It really does allow for a lot more freedom on your own schedule. So that's one of the things I've gotten. I've spent a lot of time thinking and executing that in the past year or so.

11:00 – Gresham Harkless

Yeah, definitely. Especially if you're really talented and know that you can do a lot of things as well. Sometimes it's hard to kind of delegate and help to empower and lead the people on your team. But like you touched on before, being able to know that self is huge to understand like where those gaps are and where you can bring team members on in order to fulfill those gaps. Yeah. Yep. Absolutely. Well, awesome, awesome, awesome. Well, one of my favorite questions, especially Levin's, to hear your perspective is what does it really mean to you to be a CEO?

11:28 – Kate Brodock

Yeah. So for me, I am a CEO who tries to have a good combination. I am a big team person. And so I am largely focused on how I can empower my team enough while still making sure that decisions from the top are being made and are effective. And that can be a really hard line to draw. You're either sort of maybe a bit too democratic sometimes, or maybe not enough. And so finding that middle ground where you're really giving the team enough tools, enough resources, enough of your time to be able to make killer decisions themselves and really impact the bottom line while still remaining, I guess, in control.

That's been a big area of focus for me. I'd say in the past year, this is my first time actually running a company. I've been in executive positions several times in startups. So I've been sort of quote, close, if you will. So really developing that team aspect of it, especially when it's a small team. And it means something to me. I care a lot about the people that I work with and who work for me. And being able to care deeply and still move the company along in a very efficient and effective way, I think is one of my core jobs.

13:12 – Gresham Harkless

Absolutely, absolutely, and I love that. I think a lot of people when they think about businesses, forget that they are made up of people, and being a leader, of course, as CEO, consists of a lot of being able to interact and lead and manage those people and those personalities and everything that comes with that. So I think that's an awesome definition.

13:30 – Kate Brodock

Yes.

13:31 – Gresham Harkless

Awesome. Awesome. Awesome. Well, what I wanted to do was just pass you the mic, so to speak, to see if there was anything additional you wanted to let us know about Women 2.0 or any words of wisdom or piece of advice that you might have for us, and then also how people can get a hold of you.

13:44 – Kate Brodock

Wonderful. Well, Women 2.0, definitely check us out. It's just women2.com. And again, you can interact with us both sort of on the gender side and also on the workplace side. That is our big D&I focus we really are committed to making really balanced and inclusive workplaces. And you can reach me, I'm pretty easy, it's Kate at women2.com. And then, you know, just as an, I guess, not really advice, but A book that I just finished reading, Radical Candor by Kimberly Scott, was awesome for me. It was about having that deep connection to the people that you work with, and also being able to be very direct and very candid with people.

I am the type of person at my core who, as I mentioned, likes people. And sometimes that has held me back from being direct and candid and talking about some of the tough issues, which is what you need to do as a CEO. That is part of your job, is that you're going to have to deal with the crap and you're going to have to address the crap. And so really being able to put that into a framework thought process was valuable for me. That's a book that I would recommend to everybody is it's called, again, Radical Candor. And that's probably what I would leave with. I try to be a very compassionate CEO and I hope others bring that into their own view of leadership. It's been meaningful for me and I think it makes a difference. So that's probably what I'd leave with.

15:32 – Gresham Harkless

Awesome. Awesome. Awesome. Well, I truly appreciate you, Kate, for all you're doing. And we'll make sure to have those links in the show notes just in case anybody wants to follow up. But again, you're doing an awesome thing for the world and for so many women across the world. So I truly appreciate you so much.

15:47 – Kate Brodock

Thank you so much. And I really appreciate you having me on.

15:50 – Gresham Harkless

No problem. And I hope you have a great rest of the day.

15:53 – Kate Brodock

Thank you too.

15:55 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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