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IAM1317 – CEO and Author Helps Companies Institutionalize Innovation

Podcast Interview with Rebecca Costa

Rebecca D. Costa is an American sociobiologist and futurist. She is the preeminent global expert on the subject of “fast adaptation” and recipient of the prestigious Edward O. Wilson Biodiversity Technology Award. Her career spans four decades of working with founders, executives, and venture capitalists in Silicon Valley. Costa’s first book, The Watchman’s Rattle: A Radical New Theory of Collapse, was an international bestseller. Her follow-on book, titled On the Verge was introduced in 2017 to critical acclaim, shooting to the top of Amazon’s #1 New Business Releases. Costa presently hosts the popular news podcast, The Costa Report, along with 12 world-renowned subject experts. Her work has been featured in The New York Times, Washington Post, USA Today, SF Chronicle, The Guardian, and other leading publications.

  • CEO Story: Right after college landed on what was later called the Silicon Valley. Rebecca later realized that she has a passion for what’s next. Build her business and wrote bestselling books.
  • Business Service: Help corporations to have the predictive analytical data for what is most likely the next trend.
  • Secret Sauce: Assigning a person to Institutionalize innovation.
  • CEO Hack: Asking deeper questions, instead of just asking the end result. Ask the people that exceeded the goals or brought innovation to the company, what did they do differently.
  • CEO Nugget: Getting things done. True to your own style and it’s important to communicate that.
  • CEO Defined: You have to have a vision and a passion for the future. Assign a person that will institutionalize innovation in your company.

Website: www.rebeccacosta.com

See also  IAM1587 - CEO Enhances Customer Experience Through Digital Transformation

Facebook: rebeccadcosta

Twitter: rebeccacosta

Linkedin: rebecca-costa-53145240/

YouTube: TheRebeccaCosta


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Transcription

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Rebecca D. Costa 00.00

Primary function is to have vision to be looking at what the new disruptors are into preparing the culture, and the and the leaders in the company to embrace that disruption, to get there before anybody else, to get the jump on opportunity before anyone else. That that is the CEO's function.

Intro 00:23

Want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, start ups, And CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:50

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast. I have a very special guest on the show today. I have Rebecca Costa of rebeccacosta.com. Rebecca, super excited to have you on the show.

Rebecca D. Costa 00:59

Well, thank you for having me.

Gresham Harkless 01:01

Yes. Super excited about all the awesome things that you're doing. And before we jump into the interview, I want to read a little bit more about Rebecca so you can hear about some of those awesome things. And Rebecca D. Costa is an American Sociologist and Futurist. She is a preeminent global expert on the subject of fast adaptation and the recipient of the prestigious Edward O. Wilson Biodiversity Technology Award. Her career spans four decades of working with founders, executives, and venture capitalists in Silicon Valley, and Rebecca's first book, The Watchmen's Rattle, a radical new theory of collapse was an international bestseller.

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Her follow on book titled On the Verge was introduced in twenty seventeen to critical acclaim, shooting to the top of the number the Amazon number one new business releases. Costa presently hosts the the popular news podcast, the Costa Report, along with twelve world renowned subject matter experts, and her work has been featured in The New York Times, Washington Post, USA Today, SF Chronicle, The Guardian, and other leading publications. Rebecca, super excited to hear about all the work that you're doing and even more excited to have you on the show. You ready to speak to the IAM CEO Community?

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Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(CEOBlogNation.com), podcasts, (CEOPodcasts.com) and videos (CBNation.tv). CBNation is proudly powered by Blue16 Media.

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