IAM1240 – CEO Sells Appliance on a Well-Defined Market Niche

Podcast Interview with Jim Estill

Jim Estill is CEO of Danby Appliances which is a niche manufacturer of specialty appliances distributing over 2,000,000 appliances per year.

Jim is a Canadian technology entrepreneur, executive, and philanthropist. He started his first computer distribution business from the trunk of his car while in university and grew that business to $2 Billion in sales.

Jim has invested in, mentored, and advised over 150 technology companies including Blackberry. He joined their board before they went public and served for 13 years.

  • CEO Story: After spending five years in venture capital, Jim started as the board of Danby appliances, then he took over when the CEO resigned, and finally bought the company.
  • Business Service: Selling appliance products to retailers and online stores that target the smaller apartments or households.
  • Secret Sauce: Finding the right niche for the business.  Entrepreneurial mindset, doing the right thing based on the need of the current environmental situation.
  • CEO Hack: Book: Why We Sleep – guard your sleep, sleep makes you powerful. Health trumps wealth – the reason you’re able to do what you do is because you’re healthy.
  • CEO Nugget: Fail often, fail fast, fail cheap, and having a failure does not make you a failure. Jim attributes his success that he failed more than many other people. Don’t fear failure.
  • CEO Defined: Being everything. Servant leadership. CEO’s job is to help everyone succeed, help people get what they want and so you get what you want.


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Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(CEOBlogNation.com), podcasts, (CEOPodcasts.com) and videos (CBNation.tv). CBNation is proudly powered by Blue16 Media.

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