IAM1103- Developer Helps Businesses Build Sales & Marketing Systems

Billy Batt has been in the Sales/Marketing business for the past 6 years. He’s Built his business while working 10-14 hours a day in the oilfield of Northern Canada, only due to his hard work and dedication his agency not only survives but thrives through perfect systems and management.

Chrome Consulting & Management was developed through many trial and error attempts at entrepreneurship. They now have a very strong team and serve their customers to the best of their abilities as a team. From assisting multiple successful events to highly successful marketing campaigns they go to bat for their partners and clients.

Billy has worked with Real Estate Professionals and Contractors, helping them accelerate their business sales, recruitment, and marketing systems. He has achieved success in commercial/residential roofing & solar, coaching, kitchen/bath remodeling, rent to own, and investors, among other fields. He has used various marketing techniques with signature processes to skyrocket conversions.

Billy is a 10x Ambassador because every activity that he undertakes has the potential of always 10xing.

He's also the host of The New World Marketing Order, Founder of the Veterans of North America Foundation & CMO of Pro-Choice Roofing.

• CEO Hack: I live by my calendar by time blocking
• CEO Nugget: (i) Reinvest your money in personal development (ii) Do the work
• CEO Defined: Being able to control or make your own economy

Website: https://newworldmarketingorder.com/

Linkedin profile: https://www.linkedin.com/in/billybatt/
Instagram: https://www.instagram.com/billybattofficial/
Facebook: https://www.facebook.com/billy.batt.568

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Transcription

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00:14 – Intro

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without your time who are ready to share with you the valuable info you're in search of? This is the I AM CEO podcast.

00:43- Gresham Harkless

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Billy Batt of Chrome Consulting and Management. Billy, it's great to have you on the show.

00:51 – Billy Batt

Yes. Excited to be here. Excited to be here.

00:53 – Gresham Harkless

Excited to have you on as well. And before we jump into the interview, I want to read a little bit more about Billy so you can hear about all the awesome things that he's doing. And Billy has been in the sales and marketing business for the past six years. He's built his business while working ten to fourteen hours a day in the oil field of Northern Canada. Only due to his hard work and dedication, his agency not only survive but thrives through perfect systems and management. Chrome Consulting and Management was developed through many trial-and-error attempts at entrepreneurship. From assisting multiple successful events to highly successful marketing campaigns, they go to bat for their partners and their clients.

Billy has worked with the real estate profession with real estate professionals and contractors, helping them accelerate their business sales, recruitment, and marketing systems. He's achieved success in commercial and residential roofing and solar, coaching, kitchen and bath remodeling, rent-to-own, investor, and many other fields. Billy is a ten x ambassador because every activity that he undertakes has the potential of always ten x ing. He's also the host of the New World Marketing Order, founder of the Veterans of North American America Foundation, and the CMO of Pro-Choice Roofing. Billy, great to have you on the show. Are you ready to speak to the I AM CEO community?

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02:00 – Billy Batt

Yes. Of course, my friend.

02:02 – Gresham Harkless

Awesome. Well, let's do it then. So to kinda kick everything off, I wanted to rewind the clock a little bit and hear a little bit more about how you got started with a call about your CEO story.

02:11 – Billy Batt

Yeah. So we could take it back. There are a couple of places I could take it back, but I'll just start here. Long story short, I worked in the oil field for a long period, eight years to be exact. And, you know, I was running a cruise of a hundred, hundred and fifty guys, building gas plants, pipelines, all that stuff. And it's just it was it was a volatile industry, so it was feast or famine. So you're either eating well or you weren't eating at all. And I had a daughter on the way at around twenty-fifteen, and, the oil field crashed at that time. So I had to figure out a new way of, like, being more stable and controlling my income. And so I started reading books, so I picked up the ten x rule to be exact, and got involved with it in, Grant Cardone's world, the 10X crew, and all that.

And then one thing led to another, Started paying for coaches, learning lead gen, learning marketing, learning branding, and website development. And one thing led to another, build my own business. Started working with contractors because that's a field that I was familiar with and then started working with real estate because real estate and contracting well, contracting, you're working on real estate. So sort of tied in a little bit together. And then from there, one thing led to another, and now I'm, like, head of recruitment for a couple of multimillion-dollar roof companies. Also, their marketing CMO, and then I run my inner circle for well, me and my partner do, the new world marketing owner inner circle where we consult agencies that work with contractors and, always innovating, building new software and new marketing techniques so so we can stay ahead of the curve.

03:50 – Gresham Harkless

Yeah. Well, I appreciate you for sharing that. And sorry to hear that the first part of how everything went into the stratosphere that you're going into now. But, sometimes it's those experiences that catapult us into where we ultimately should be.

04:05 – Billy Batt

Yeah. And even then nothing changes. Your challenges just change. That's it. You'll still have hard times even while you're doing good, and you'll have two things that work and three things that go wrong. But that's why it's called being an entrepreneur. You just know how to roll with the punches.

04:21 – Gresham Harkless

Yeah. Absolutely. You start to drill in on what you can and what's going well, and then it starts to double down on that. And I'm saying that not everything is all sunshine and rainbows, which I think sometimes we forget about. So I know you touched on a little bit on how you work with the clients and in different, kinds of positions you have and different things that you're doing. Could you take us through a little bit more on that and, of course, what we can do on your podcast as well?

04:41 – Billy Batt

Yeah. So we bring up I'm bringing a lot of pretty cutthroat, entrepreneurs that came from nothing, and it turned into something. I got some of the best copywriters on there, some of the best fulfillment agencies when it comes to finding VAs, and just some rock star people who came from prison to hitting six and seven figures, all kinds of stuff that's on the podcast. And then what was the second part of the question?

05:05 – Gresham Harkless

Just about how you work with your clients?

05:08 – Billy Batt

Yeah. So we focus on building the systems of full transparency. There are a lot of marketing agencies out there. You know, they just wanna do the done for you and try to hide all their secrets. And I think that's a bad way to do business. I think even if you're a contractor and you're a service-based contractor, after your service, the homeowner, you know, has something that they can be either proud of or feel safe in their home because the roof is protected or whatever it is, but they still get something intangible.

And that's what we bring to other contractors and other investors and whoever we work with is, like, we're not just doing the service. We build the stuff out for you and give you a playbook so that for whatever reason, if you ever wanna hire in-house later on, you would have a framework you can go off of. But most people like to stick with us anyway because we do good work we stay on the ball and we make sure that our guys are taken care of.

06:00 – Gresham Harkless

Yeah. I appreciate that. And as you said, I think even if you're a homeowner, if you own your home or even if you own your business, you wanna be able to have that playbook because you don't wanna feel you own your business, but you end up being beholden to an agency sometimes so you don't have that opportunity to grow away from them or grow even with them to some degree without that playbook.

And I love everything about, you know, the podcast in which you've been able to build and tell those stories because I think so many times when you go through those difficulties, we kinda session on a little bit. You don't know that there's light in the tunnel until you hear sometimes somebody else's story, and that's the most inspiring thing.

06:32 – Billy Batt

Yeah. And I even saw in a group, literally three posts in the past two weeks of somebody that's ripped off a couple of people and hasn't provided a good service. And it's because they don't see anything that's going on. And it's like, who knows? Maybe the contractor might not be able to close deals or maybe it could be their fault. But, you know, that lack of transparency is really where the divide happens between any marketing company and a business. And if you can provide that and open that up for them, then you know what's gonna happen is you're gonna build instant trust, and they're gonna be able to see what's going on.

Like, I got a client that is a brand new, industry, never worked in the industry before. It's a three m window film, and it helps reduce their energy bills to the wind see-through window film. And I've been working with them for maybe three weeks now, and they've already closed almost twenty thousand dollars in sales. And that's just on the first go around. They still have a lot of follow-up and referrals to do, and it's not it hasn't even been three weeks into their campaign. They're already knocking it out of the park.

07:34 – Gresham Harkless

I wanted to ask you now for what I call your secret sauce. This could be for yourself or the business or a combination of both, but what do you feel sets you apart and makes you unique?

07:44 – Billy Batt

We innovate when it comes to like, here's an example. So LinkedIn's been one of our primary pro one of the primary products that we use, and we use automation tools. And we also have a little bit of graphic design and copy, but one thing is that LinkedIn put a wrench in everybody's program, by cutting out the amount of outreach you're able to do in connection campaigns. So we spent the last three weeks, working with, they're trying to find someone we can partner with on software, which we ended up having to do and found the workaround so we can increase those connections back up and be able to deliver continuously for our clients that are utilizing that software.

So that's one thing there. Another thing is we're always looking at different metrics and ad copies when it comes to our paid advertisement, and we're even doing things like referral booking systems as well. So we try to add multiple systems into a business, not just, hey. Let's just do Facebook ads. Like, where's the free leads? Where are the referrals? What are you doing with your old leads? Let's do a reactivation campaign, and let's also build these systems on top of what you guys already have going and leverage your current network, plus do add-ons.

08:57 – Gresham Harkless

I wanted to, switch gears a little bit, and I want to ask you for what I call a CEO hack. So this could be like an app, a book, or a habit that you have. What's something that makes you more effective and efficient?

09:07 – Billy Batt

Oh, I live by my calendar religiously. So if I didn't wanna before, I would always put things in my notes, but now I time block out my whole day. Everything is time-blocked. I might even do it in the seventy-five hard programs now. I just started that. I've been running as well, almost four miles a day, and that goes into my calendar. My eating goes into my calendar. If I'm going on a date, it's going on my calendar. If I'm making a sales call, if I'm doing follow-up, if I'm building a system, if I'm having team meetings, whatever it is I'm doing goes into the calendar religiously. And that there is it literally when I was first starting and I was only doing roughly around ten a month, within the first two months, that ended up, five x of my income.

09:54 – Gresham Harkless

Yeah. By putting everything into your calendar?

09:56 – Billy Batt
Yeah. I was more organized. Yeah. Hundred percent. And then utilizing my CRM too and taking lead notes.

10:02 – Gresham Harkless

Yeah. Do you think that allowed you to  maybe be focused more on other things than having to worry about, like, if you're supposed to be in a meeting, what you're eating, if you're doing the run, all those things that putting in your calendar allows you to be

10:12 – Billy Batt

Well, it also made the time that I had squared away more effective as well. So, like, when I would time block out follow-up stuff for thirty minutes, well, okay, I would get as much done as I could in thirty minutes. And rather than just saying, oh, I'm gonna do a follow-up, I've made it like, this is what I'm doing for the next thirty minutes. And that there, I would get more done in those thirty minutes. And as I said when you compress the time, you make yourself do more in a shorter period. So putting time limits on the tasks I'm doing as well too.

10:49- Gresham Harkless

Yeah. That's huge. I appreciate you drilling down a little bit more because being effective is just I think they don't know what the law is, but your work will expand to the amount of time that you allot for it. So if you just take it thirty minutes, then you'll spend thirty minutes. If you say it's an hour, then you're gonna spend an hour. So it allows you to be more, you know, creative, more innovative, and more effective when you're able to say, okay. This is thirty minutes. I have to get it done now, and then it starts to happen.

11:13 – Billy Batt

Yeah. And one of the other things that I'm doing right now is I'm learning how to learn faster. So I'm I've, like, from the world's fastest reader and Jim Kwik, I'm taking listening to those podcasts and their training while I'm working out and then actually dedicating some actual time to go back through it again and then implement so I can become more, productive personally.

11:36 – Gresham Harkless

Yeah. I appreciate you sharing that. And then too, you even touched on it as well, is how you were able to lean on the experts. You mentioned Grant Cardone and, everything that you're doing from that standpoint, how that's going to help you to level up and continue to do that in different aspects of your life and, of course, in your business as well.

11:51 – Billy Batt

And, yeah, and not even just that, like, and then when you get more effective because I've been working hard,  sixteen hours a day. I worked in the oil field for a while and then built my business. But there's sometimes where you're like I need all this time for yourself. So when you allocate those time blocks and you get what you're gonna do in that day and you hit some targets, well, then what you're gonna do is by the time 06:00 runs around, you're able to take a couple of hours either whether it's personal development or time with family, but you're able to just get what you need to be done in that day, in that amount of time, and then move into, what you wanna do for yourself.

12:34 – Gresham Harkless

Yeah. Absolutely. And I think so many times we forget about when we're charging ahead, those recharge hours, that recharge time that's gonna allow us to be more effective, not by continuing to work, but sometimes by taking a step back and doing whatever you need to fill up your cup so that you can be more effective.

12:47 – Billy Batt

Exactly. Yeah. And, like, right now, I got a bit of a big push with that LinkedIn software coming out, but I will be doing this week, I'll be putting in those fourteen, sixteen hour days. And then and then the weekend, I'll have with my little one too.

13:02 – Gresham Harkless

Yeah. Have that time with your family. And, I wanted to ask you now for what I call a CEO nugget. So this could be a word of wisdom or a piece of advice. It could be something you would tell a client as a piece of advice or something you might tell yourself if you were to tap into tap into a time machine.

13:17 – Billy Batt

Oh, like, there's a couple. Well, one could be, to invest your money. If you don't have a lot of money in your account, just reinvest it in the personal development. And the other one is, like, there's the magic bullet to getting anything. You gotta do the work. There's no getting around doing the work. A lot of people try to look for the magic bullet. Well, there it is. You know what I mean? Like, having a mentor and a sense of direction is gonna speed up that work that you're doing, but you still gotta do it.

There's no getting around it. And I see that big in the marketing space is a lot of people, they try to just, what's the magic funnel or what's the magic ad? Well, the magic thing is also setting up the ad, but you gotta pick up the phone to call the leads. You also gotta do your follow-up. You also need to make sure you're delivering and over-delivering. Right? Like, there's more to just having one magic bullet. There are always five other things that go along with that one bullet anyway. And one of those things is doing the work.

14:19 – Gresham Harkless

And, I want to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote-unquote CEOs on this show. So, Billy, what does being a CEO mean to you?

14:29 – Billy Batt

CEO to me is being able to control and make your economy. Right? I can I know that when I can put my finger on a certain button and I know it's gonna print me a couple of dollars so I can go and do what I wanna do with my life at the end of the day? It's not just only doing the work, but using the work that you've done to build something stable, and develop some passive income, whether that's through recurring income payments, whether it's through software or real estate, or whatever it is that you're doing, business partnerships, JV deals. But using the work that you put in to build something for your future and whatever that future looks like to you, whatever success looks like to you, that's being an ultimate CEO.

15:12 – Gresham Harkless

Awesome. Awesome. Awesome. So now, I wanted to pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know and, of course, how best they can get a hold of you and find about all the awesome things that you're working on.

15:23 – Billy Batt

You can go to Newworldmarketingorder.com. There's one spot you can go to. That's my podcast website. You can reach me on Instagram, and Billy the Batt on Facebook. You'll see me there. I believe they'll talk about my five-on-one method. You'll see it in my banner. So there's those LinkedIn, and then LinkedIn, same thing.

15:48 – Gresham Harkless

Awesome. Awesome. Awesome. And to make it even easier, we'll have the links and information in the show notes as well too so that people can subscribe to the podcast, get a hold of you, and find out about all the awesome things you and your team are working on. So appreciate you, Billy. And, appreciate all the awesome things you're doing, and I hope you have a phenomenal rest of the day.

16:02 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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