IAM196- Founder and CEO Passionate About Inclusiveness of Minority Audiences in Brand’s Marketing Strategy

Some people know marketing and some people are marketing. Founder and CEO, Roy Broderick, Jr., is marketing. From starting strong early in his career with posts at MTV Networks, VH1 Networks, and Turner Entertainment Networks, to leading strategic campaign development and execution on the agency side of the business for Columbia Pictures, Marvel Entertainment, Screen Gems, and Tyler Perry Studios, Roy’s industry savvy, astute business acumen and powerful Rolodex are the fruition of a five-star foundation in the game.

In 2016, Roy launched The Intuition Consulting Firm – a marketing agency designed to blend two of his passions: positioning LGBTQ and multicultural audiences as an integral component of the brand’s marketing strategy and curating go-to-market plans that create authentic connections to both audiences.

Since launching Intuition, Roy travels the country sharing thought leadership on avoiding tone-deaf multicultural marketing and the business impact awaiting brands that choose to align with the spending power of this emerging audience.

• CEO Hack: Book- Exponential living
• CEO Nugget: (1) See yourself in the work you do (2) Slow down (3) Perfection exists but is not required
• CEO Defined: Official brand ambassador of the company both internally and externally.

Website: https://intuitionatl.com/

Social Media for Company

Facebook: https://web.facebook.com/intuitionatl?_rdc=1&_rdr
Instagram: https://www.instagram.com/intuitionatl/
Twitter: https://twitter.com/intuitionatl

Personal Social Media-

Instagram: https://www.instagram.com/royalitea/?hl=en
Twitter: https://twitter.com/royalitea?lang=en

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:27

Hello, hello, hello. This is Gresham from the I AM CEO Podcast and I have a very special guest on the show today. I have Roy Broderick, Jr of The Intuition Consulting Firm. Roy, it's awesome to have you on the show.

Roy Broderick, Jr 0:36

Thank you glad to be here.

Gresham Harkless 0:38

No problem super excited to have you on and what I wanted to do is read a little bit more about Roy so you can hear about all the awesome things that he's doing. And some people know marketing and some people are marketing. Founder and CEO Roy Broderick Jr. is marketing. From starting strong early in his career with posts at MTV Networks, VH1 Networks, and Turner Entertainment Networks to leading strategic campaign development and execution on the agency side of the business for Columbia Pictures, Marvel Entertainment, Screen Gems, and Tyler Perry Studios, Roy’s industry savvy, astute business acumen Rolodex is the fruition of a five-star foundation in the game.

In 2016, Roy launched The Intuition Consulting Firm, a marketing agency designed to blend his two passions, positioning LGBTQ and multicultural audiences as an integral component of the brand's marketing strategy, and curating go-to marketing plans that create authentic connections to both audiences. Since launching Intuition, Roy travels the country sharing thought leadership on avoiding tone-deaf multicultural marketing and the business impact awaiting brands that choose to align with the spending power of this emerging audience. Roy, are you ready to speak to the I AM CEO Community?