Some people know marketing and some people are marketing. Founder and CEO, Roy Broderick, Jr., is marketing. From starting strong early in his career with posts at MTV Networks, VH1 Networks and Turner Entertainment Networks, to leading strategic campaign development and execution on the agency side of the business for Columbia Pictures, Marvel Entertainment, Screen Gems and Tyler Perry Studios, Roy’s industry savvy, astute business acumen and powerful rolodex are the fruition of a five-star foundation in the game.
In 2016, Roy launched The Intuition Consulting Firm – a marketing agency designed to blend two of his passions: positioning LGBTQ and multicultural audiences as an integral component of brand’s marketing strategy and curating go-to-market plans that create authentic connection to both audiences.
Since launching Intuition, Roy travels the country sharing thought leadership on avoiding tone-deaf multicultural marketing and the business impact awaiting brands that choose to align with the spending power of this emerging audience.
- CEO Hack: Book- Exponential living
- CEO Nugget: (1) See yourself in the work you do (2) Slow down (3) Perfection exists but is not required
- CEO Defined: Official brand ambassador of the company both internally and externally.
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