Bruce Schoenberg
Business Genre
Short Business Description
Oasis Day Spa owner Bruce Schoenberg is living proof that you can make a major career change work successfully. Bruce for over twenty years was involved in the event marketing and trade show industry, producing major events both locally and nationally.
In 1997 seeing the emergence of the wellness and spa industry going mainstream he saw the potential to bring his vision to New York City. After writing several business plans, conducting numerous focus groups and visiting dozens of spas Bruce was convinced the industry was growing and could support another spa in the crowded Manhattan spa business. One of Bruce’s golden rules is: “numbers don’t lie, only people do”. If you do the math fairly and honestly, you can fairly predict what it will take to create a successful business
In 1997 seeing the emergence of the wellness and spa industry going mainstream he saw the potential to bring his vision to New York City. After writing several business plans, conducting numerous focus groups and visiting dozens of spas Bruce was convinced the industry was growing and could support another spa in the crowded Manhattan spa business. One of Bruce’s golden rules is: “numbers don’t lie, only people do”. If you do the math fairly and honestly, you can fairly predict what it will take to create a successful business
