Oasis Day Spa owner Bruce Schoenberg is living proof that you can make a major career change work successfully. Bruce for over twenty years was involved in the event marketing and trade show industry, producing major events both locally and nationally.
In 1997 seeing the emergence of the wellness and spa industry going mainstream he saw the potential to bring his vision to New York City. After writing several business plans, conducting numerous focus groups and visiting dozens of spas Bruce was convinced the industry was growing and could support another spa in the crowded Manhattan spa business. One of Bruce’s golden rules is: “numbers don’t lie, only people do”. If you do the math fairly and honestly, you can fairly predict what it will take to create a successful business
In 1997 seeing the emergence of the wellness and spa industry going mainstream he saw the potential to bring his vision to New York City. After writing several business plans, conducting numerous focus groups and visiting dozens of spas Bruce was convinced the industry was growing and could support another spa in the crowded Manhattan spa business. One of Bruce’s golden rules is: “numbers don’t lie, only people do”. If you do the math fairly and honestly, you can fairly predict what it will take to create a successful business
Caroline Kalentzos is the CEO + Head Doll at POSH PR® and Brand Influencer at @thecarolinedoll on Instagram. She has been recognized as a social media expert by Forbes, is an international speaker, and has worked with clients like Tiffany & Co. and Saks Fifth Avenue. Caroline started POSH PR® with the intention of working with fashion, beauty and lifestyle entrepreneurs to elevate their brands in order to create the life they had always dreamed of—just like she did when starting her company. Now, she’s running a full-service agency with services that range from Branding, PR, Social Media Management, and Content Creation.
