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IAM2064 – Award-Winning Speaker Helps Individuals Unlock their Greatness

Podcast Interview with Jesse Brisendine

In this episode, we have Jesse Brisendine, an award-winning speaker, bestselling author, and world-renowned expert known for helping individuals and organizations break beyond limitations and unlock their greatness.

Jesse shares valuable insights on the importance of present building and future creating, emphasizing the need to stay grounded and maximize the current moment.

He recounts his personal story of overcoming a challenging period and how it led him to help others.

Jesse also discusses the concept of sustainability in life and business, the significance of maintaining health and well-being for long-term success, and his unique approach to working with clients, focusing on behavioral strategies, mindset, heart set, and authenticity.

Additionally, he provides practical tips for creating a productive morning routine and emphasizes the meaningful exchange between CEOs and their teams, illustrating the profound impact leaders can have on their employees' lives beyond financial success.


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Jesse Brisendine Teaseasr 00:00

We're working on present building and future creating so what that means is really just identifying again.

And so many of us are so, I think, stuck in the past or looking too much in the future. We miss out on the right now. Some of the most successful people that I work with, they find the most tremendous value and be able to be grounded to be able to learn how to just be really excited to be where their feet are.

And to be really able to maximize those moments.

Intro 00:21

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO podcast.

Gresham Harkless 00:50

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. And I have a very special guest on the show today. I have Jesse Brisendine. Jess, it's great to have you on the show.

Jesse Brisendine 00:59

Gresh, great to be here, thanks for having me.

Gresham Harkless 01:01

Yeah, super excited to have you on. And before we jumped into the interview, I want to read a little bit more about Jesse so you can hear about all the awesome things that he's doing.

An award-winning speaker and bestselling author. Jesse is a world-renowned expert who works with individuals and organizations to move beyond their limitations, unlock their greatness and build their Camelot business leaders, Hollywood celebrities, entrepreneurs, C suite executives, medical professionals and educators have utilized just you see Jesse services to achieve unprecedented levels of personal mastery and fulfillment.

Jesse is a big fan of buffets. professional wrestling and finding the silver lining in any situation. And I had the pleasure of being on Jesse show. He's done so many awesome things. I really enjoyed having a conversation with him.

One of the best things I think we found out a little bit later on in the interview is that we both have one of the, one of our favorite quotes we share is don't tell me the sky's the limit because there's footprints on the moon.

And you have to check out his TED talk. Very powerful. Life changing. I would say at that over 300, 000 views. And he provides loads of great content and information on his YouTube and so many great places. So Jesse, pleasure to have you on the show. You ready to speak to the I Am CEO community?

Jesse Brisendine 02:11

Gresh thank you so much again for having me.

[restrict paid=”true”]

Gresham Harkless 02:13

Absolutely. What I wanted to do to kick everything off was rewind the clock a little bit, hear a little bit more on how you got started, what I call your CEO story.

Jesse Brisendine 02:20

Gresh how I got started, I think so many people, I started at a crossroads and My first real big crossroads I can remember actually was going through a breakup was my first broken heart.

I was absolutely devastated, had all these emotions coming up. I had no idea how to deal with. I think as men too, we're often told, you're not supposed to, big boys don't cry, step up your lips, suck it up, get back out there. All those kinds of things. And none of that really resonated with me.

And I had this epiphany, if you will, that I realized that I didn't do something about this. I would likely end up right back where I was, but only more time would have passed. And so it really spoke to me that I needed to do something that sort of changed to work on myself. And that is always played powerfully in my life crash where it's been this place of when I recognize that there's something I should do, I want to do.

That I literally am at that crossroads of, if I don't do this thing, then I will probably end up right back where I am, but only differences more time will have passed. And I, that's, Can the really nexus of so much of my journey is finding myself that crossroad and asking myself that question, where do I want to go?

And if I don't go that way, will I end up right back here with just more time having passed?

Gresham Harkless 03:29

Yeah. And that's so powerful. Because I think, and I don't know if you've had that exact same situation. I feel like I have, where sometimes when you're going through those difficult, challenging times, you feel Hopeless and you feel like there's not anything to do, but I feel like that, that question, or maybe that realization of the statement that you said is so powerful because it starts to.

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I guess, remind us that we can do certain things, maybe not to change the situation or what happened, but at least maybe change our perspective or how we're looking at it.

Jesse Brisendine 03:53

And that is that's the piece right? There is it's there's only something we can do. And there's something we can't change.

And I have a, I do some mentorship for a group of about 2500 men, and many of these men are accomplished individuals. They. They built big businesses. They've had very prestigious positions, and they all have that common thing that unites them and that they've all lost a spouse, a significant other.

And what's remarkable is you have these people who are so great. I've been so great at solving problems, finding solutions and been highly compensated to do that. Some of them have disruptors of industry, and yet they find themselves all at that same crossroads of dealing with that emotional turmoil.

What am I supposed to do? And we always talk about this is how important is to start small, and I think that's the case with even business owners to many business owners fail because they try to do too many things too fast. I think many leaders, they might fail because they try to do too many things too fast.

You come into an organization. Here's the new person in charge. And if you go and try to just. Flip everything up on this, upside down. It's going to be really hard for people to acclimate and adjust. Remember, humans are always creatures of comfort. Familiarity is the place that we like to be. We like to spend our time in.

That's why most of us don't disrupt our life, or at least we only do it a little bit at a time. And if we cause too much disruption too quick, you're going to end up disrupting the very thing that you don't, which is going to be the personnel. So it's always great to be strategic, start small, identify those key areas of focus and then build some momentum from there.

Gresham Harkless 05:19

Yeah, do you feel like that's a lot of like how you work with and serve your clients by being able to help them to see things maybe that they're too close to see and start to realize that, Oh, I'm, I'm hitting goal after goal after goal, but I haven't even thought about rest and haven't even thought about what that looks like.

I haven't thought about refueling or changing tire, all those things. Do you feel like that's how you work with your clients?

Jesse Brisendine 05:39

I feel like so much of the game, Gresh, is sustainability. Right sustainability is something that a lot of us, we don't necessarily look at initially, especially when we're hungry, especially when we're driven, especially when things seem to be going really well, or maybe they're not going so well.

And we have our back against the wall. We're trying to scrap and claw and get things together. Sustainability is invaluable because it's that thing that we all recognize in some way that we should prioritize be thinking about, but it's the thing that we don't necessarily do. I'll give you a short story.

I was really blessed. One of my very first clients I worked with outside of. At a college with somebody who had been on the cover of Forbes magazine was a type in the financial industry.

Had made decisions, done things, created programs in the financial industry that we're still utilizing today. It was a massive disruptor and when I started working with him, he had. Literally, it was an incredible story gone from the bottom start as a low-level entry position to the CEO of one of the biggest, most powerful companies in the world and had not prioritized his health. And so, as a result of that, suffered a stroke in his 30s, a heart attack in his 40s.

. And here he was in his 60s at the time, more money than anyone could imagine. And. Because he hadn't prioritized his health, he hadn't been thinking of sustainability. He was barely able to function and enjoy day-to-day life. The thing that he loved to do more than anything at that season of his life was to be able to go out in his flower garden and garden.

And the one thing that he couldn't do at that season of his life was go out and flower build. Flower garden. He tried to stabilize himself. He couldn't stand up and balance to do it. He could barely walk to do those types of things. So sustainability would be okay. Yes, I want to accomplish this, but actually, how do I want to live my life in 30 years?

How do I want to enjoy the success I'm creating now? 10 years, 15 years, 20 years, 30 years, 40 years down the road for now. And beyond that, we're alive at such a fascinating time, but it's not unrealistic to think that the human life expectancy couldn't increase to 90, 100, 110 years in the next 10 to 15 years.

And when we're thinking about that, and we're thinking about, okay, if I'm going to really now get not just 20 more years, but maybe 40, 50, 70 more years. What kind of quality do I want those years to be? And sustainability is really going to be the key to that. The only way we're going to be sustainable is the only way.

The Gran Turismo movie, the last race, and it highlights the Le Mans, which is a 24-hour race. The only way you're able to sustain a 24-hour race is if you're coming out and doing the pit stops and making sure you're well-maintained and running at optimal roll times.

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Gresham Harkless 08:09

Yeah, thank you so much, in sharing that. story. And it's so powerful. I think so many times when we hear sustainability, especially from a business standpoint, we're thinking of, okay, sustainability within the business. But we forget about that human part sustainability of yourselves that we're running a marathon ourselves. How do we make sure that we're not just burning out at mile one or mile 10, that we have the 26 plus miles that we want to accomplish and we want to do it again and again and again.

So it's so important that we do I think have that intentionality related to the things that we're doing so that we can make sure that we are ready for those marathons.

Jesse Brisendine 08:40

A hundred percent.

Gresham Harkless 08:40

So I wanted to drill down a little bit more here, a little bit more on how you're working with your clients. Can you take us through a little bit more on what that looks like, how you're serving your clients?

And of course, what I like to call your secret sauce, what you feel sets you apart and makes you unique.

Jesse Brisendine 08:52

Yeah, my typically the way I work with clients is we're really working on a few things. We're working on behavioral strategy, right? So behavioral strategies, critical mindset, heart set is paramount, right?

Is what we think what we feel. Are we in alignment there? Is it really what is what we're doing? Really? What we want to be doing. There's so much important work to be doing around that. And then we're working on. Present building and future creating so what that means is really just identifying again.

And so many of us are so, I think, stuck in the past or looking too much in the future. We miss out on the right now. Some of the most successful people that I work with, they find the most tremendous value and be able to be grounded to be able to learn how to just be really excited to be where their feet are.

And to be really able to maximize those moments, because then what ends up falling is that intentionality, right? The step I'm going to take, this next step I'm going to take, is it a step towards the future I really want to build, or the future I think I should be building? Because we're always building something.

I would say my secret sauce is God, this sounds so funny to say, but I think my secret sauce is really, I'm getting better and better at really just being myself.

And in so doing that scope of relatability that Comes with that or just that authenticity. I think that word almost gets a little too thrown around these days, but really there's something powerful that comes with that. Because as soon as you're able to just be you and a lot of the people I work with, there's some of them are pretty powerful people, right?

So they're used to people just conforming, being a certain way around them. And then when you have somebody like me, who just, it's just me. I remember I did a keynote near the end of last year. And I was talking about before I, I love professional wrestling and I started the keynote with doing a mock wrestling promo from the stage, I said, Oh, I always wondered what it'd be like if I came out on the stage.

It's oh, something brothers, or can you smell what I'm cooking or something like that? And this is a 150 or so people who are all very not in a certain kind of industry that you would not normally think would be that way.

Gresham Harkless 10:48

They're not the wrestling fans.

Jesse Brisendine 10:49

Yeah But the thing is it's just me being me And so what happen is a few people are like, oh my god, I can't sit through this guy But he just relaxes and says okay.

Whatever this guy has to say at least he's just being himself And I think that's not just my secret sauce, but I really think it's a superpower that all of us can really tap into in a world where we are so there's so much pressure for us to try to be like, or fit into, or be this way or be that way.

There is something quite incredible and remarkable with being yourself, and I think that when you show up that way. It starts to give other people permission to start to show up in that way, too, because I think all of us would feel a tremendous less stress if we didn't have to fit into the roles that we found ourselves in our society has pushed us in so many ways, or we can at least mold those roles so it can be more unique with us and not so much the contents of it.

Gresham Harkless 11:35

So I wanted to switch gears a little bit and I wanted to ask you for what I call a CEO hack. So this could be like an app, a book or even a habit that you have. But what's something that makes you more effective and efficient?

Jesse Brisendine 11:45

A morning routine is absolutely critical. A good morning routine is absolutely critical, and I'll share you, I'll share you very, the brief overview of mine. So, waking up first thing in the morning before I even get outta bed, I do a three-minute, it's about two to three-minute memory exercise, so the memory exercises, I wanna work my mind.

So I do my best to recall the day. I just relived the previous day, the last 24 hours, details, who I passed when I was walking, who I talked to, what we talked about. And then I'll identify three things I always wanna remember. So it's this exercise of trying to pull stuff from short term to long term.

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Typically, we usually only do that involuntarily when we have something that's a really high peak emotional state. I want to try to download into my long-term memory things that I'm assigning emotional significance. I'm being more intentional about that. And then I will spend a few minutes journaling.

So journaling for me, I have a very specific process that I've Built out, I actually just launched a journal last week for it. That kind of mirrors that, but it's basically I'm looking at gratitude. Of course, what are the most important things I want to get done this day? I do some a couple affirmations and then I want to have an end of the day journal session too that we're looking at wins of the day and just reflections, but really just honing in on the key things and there's space for only 3 to 4 key things.

And that's really important because I think a lot of us are too busy. And we're so busy that we don't get some of our best work done because we're too busy doing all the other stuff. So doing something like this really helps hone in the focus. And after that, I go and do some exercise. So I'll go outside, walk, go for a run, something like that to get the heart rate up.

And while I'm doing this, I will do some, I will statements and I will statements are basically things I will accomplish.

Gresham Harkless 13:25

Yeah, absolutely. I appreciate you so much in breaking that down. Would you consider that to be a little bit what I call a sea of nugget? That's a little bit more word of wisdom or a piece of advice. Thanks. I like to say it might be something you would tell your favorite client, or if you happened to a time machine, you might tell your younger business self.

Jesse Brisendine 13:42

Yeah, I like that. If I were to hop into a time machine and tell myself, I would say, there's gonna be a time where you're gonna really value that when you realize what you value most is sustainability in that emotional experience. And so if that's really the case, integrate that right now.

It doesn't have to be that doesn't have to come, whatever you're going to build, pursue, achieve, it doesn't have to come at a sacrifice of that.

Gresham Harkless 14:03

Yeah, and we didn't have to realize that again, the president is such a gift and we don't have to wait until later. It doesn't have to be at the end of the rainbow.

And one to now ask you now, my absolute favorite question, which is the definition, what it means to be a CEO and our goals have different quote, unquote, CEOs on the show. So Jesse, what does being a CEO mean to you?

Jesse Brisendine 14:19

It means that you have been entrusted to enter into a secret exchange. And that secret exchange is that the people who will follow you. Are going to be dedicating the most precious resource they have, which is your time with you in exchange for you providing for them means to live their life. That's traditional structure.

But I would encourage them to look at is that they are engaging that secret exchange. They're. Then giving you their time, you're going to be exchanging that resource, providing money so they can live their life, but more anything, you have that opportunity to have that time be meaningful in such a way that enriches life, not just beyond financially, but emotionally, spiritual, physically.

We all argue that fulfillment is the name of the game that we're all playing, even though if it's not completely spoken, articulated, the majority of us will spend approximately two-thirds of our waking life.

And if you were one of those people who is entrusted to lead a group of those people who are making that exchange with you, consider what that real opportunity is. It's not just to grow the business. It's not just to skyrocket the company, but it is a way to leave the company. Lead the people who are following you to a place where not only are they financially better off, but they are emotionally, physically, mentally, spiritually, whatever that is better off to.

Gresham Harkless 15:38


I absolutely love that. Jesse, truly appreciate that definition. And of course I appreciate your time even more. So what I wanted to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know.

And of course, how best people can get a hold of you, find out about all the awesome things that you're working on.

Jesse Brisendine 15:55

About getting a hold of my work, just go and type me in all the social channels, everything I'll pop up right away. And I'll be happy to connect with you there.

Gresham Harkless 16:03

Awesome. Awesome. Thank you so much again, Jesse.

Appreciate the kind of words tremendously. And of course, we're going to have the links and information in this show notes to make it even easier so that everybody can find you. So thank you so much for giving us that value today, and appreciate you, my friend, and I hope you have a phenomenal today.

Jesse Brisendine 16:17

You too, man.Thank you so much.

Outro 16:19

Thank you for listening to the I Am CEO podcast, powered by CB Nation and Blue 16 Media. Tune in next time and visit us at I Am CEO is not just a phrase, it's a community. Once you level up your business, even more, read blogs, listen to podcasts and watch videos at

Also check out our I Am CEO Facebook group. This has been the I Am CEO podcast with Gresham Harkless, Jr. Thank you for listening.


Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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