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IAM1812 – Founder Helps Clients Build Powerful Marketing Models

Podcast Interview with Monica Smith

Why it was selected for “CBNation Architects”:

In this episode of the CEO Chat Podcast + I AM CEO Podcast, host Gresham Harkless speaks with Monica C. Smith, the founder of Marketsmith, Inc. Monica founded the company in 1999 with the belief that technology and humanity are integral in creating successful consumer-centric marketing. Her goal is to provide clients with the most advanced tools to build robust marketing models that maximize ROI and growth.

Monica's company, Marketsmith, grew to become one of the largest women-owned and operated independent media and marketing agencies in the country with a collection of patents and awards to boot. She is considered one of the strongest active CEOs in media today, especially in omnichannel media strategy that drives retail success.

Throughout the episode, Monica discusses her insights and experiences in building and leading a highly successful marketing agency. Listeners can learn more about her and her company, Marketsmith, on her website or on LinkedIn.

Overall, this episode provides valuable insights into building a successful marketing agency and what it takes to become a strong and effective CEO in the ever-evolving media landscape.

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Monica Smith Teaser 00:00

If the marketing was easy, everybody would spend money wildly and then all of a sudden great things happen. If horse racing was easy, everybody would just be gambling. I learned that from my grandfather, he used to sell butter.

Intro 00:11

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:39

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. Marketing, Advertising, PR, and Sales. I often say the name of the game is being found and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make? This is where we will go into this month, looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building media companies, and so much more.

This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify and maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.

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Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Monica Smith of Market Smith, Inc. Monica. It's great to have you on the show.

Monica Smith 02:07

Hey, Gresham, it's good to be here. Thank you so much.

Gresham Harkless 02:10

Thank you for taking some time out and super excited to have you on the show. Before we jumped into the interview, I want to read a little bit more about Monica so you can hear about all the awesome things that she's doing.

Monica founded Marketsmith Inc in 1999, on the idea that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing. Her mission then, as now, was to provide clients with the most advanced tools to build powerful marketing models that mitigate risk, maximize ROI and drive growth.

She drove Marketsmith, Inc. to be one of the largest women-owned, operated, independent media and marketing agencies in the country. She's considered one of the strongest active CEOs in media today, especially in omnichannel media strategy that drives retail success empowered by diverse subject matter experts who share Monica's growth mindset.

Marketsmith has become one of the premier MarTech agencies in the US with a collection of patents and awards to boot. Monica, super excited to hear about all your success and even more excited to have you on the show. Are you ready to speak to the I AM CEO community?

Monica Smith 03:06

I am Gresham. So thank you.

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