Monica founded Marketsmith, Inc. in 1999, on the idea that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing. Her mission then, as now, was to provide clients with the most advanced tools to build powerful marketing models that mitigate risk, maximize ROI, and drive growth. She drove Marketsmith, Inc. to be one of the largest women-owned and operated independent media and marketing agencies in the country. She is considered one of the strongest active CEO’s in media today—especially in omnichannel media strategy that drives retail success. Powered by diverse subject matter experts who share Monica’s growth mindset, Marketsmith has become one of the premier martech agencies in the U.S With a collection of patents and awards to boot.
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