Lee Caraher is the CEO of Double Forte PR & Digital Marketing; she’s known for her practical solutions to big problems. Lee’s the author of Millennials & Management based on her experience with failing and then
succeeding at retaining Millennials. Her second book, The Boomerang Principle was published in April 2017.
- CEO Story: Lee started her business in 2002 out of necessity. She needs more flexibility in her time for her younger son and more time to be with her mother who was diagnosed with lung cancer. And so, Lee has to be her own boss. Created her own forte out of her own need.
- Business Service: Public relations, digital marketing, and influencing firm.
- Secret Sauce: Most are in-house. Super pragmatic – focused on business.
- CEO Hack: Audible for listening to audiobooks
- CEO Nugget: Trust yourself and have confidence (2) Our words have a heavier weight and should be used for good (3) Be self-aware
- CEO Defined: Having a lot of attention to what's going on in your team and with your clients