IAM1300 – How to Get the Most Out of SEO
A Special Episode by Gresham Harkless Jr.
Hack: Understand and paint a picture of the people who you want to target.
To check if you are doing well with your SEO:
- Go to your website, right-click, and click on View Page Source: You can see Google spiders, machines, etc.
- Check on Title Tag: Control F. Put your core products and services. Have your potential keywords well-defined.
- Description – summary of what is to follow on your website.
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Transcription
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00:27 – Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.
00:40 – Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and this is episode number 1300 of the I AM CEO podcast. Like I promised, you definitely see and will see more creative posts, and different types of ways that we're approaching this podcast. I've been able to hit now 1300 episodes, which is nothing less than a blessing. So I'm super excited to get this opportunity to talk with you about a CEO hack that I lean on, especially from a digital marketing perspective. So often when people are thinking about SEO, they are thinking about how people can type in their company name and show up and rank online.
And while there is definitely a time and place for that, the really big opportunity is for people who don't know who you are. And I think that most people don't look at SEO from the psychological standpoint that they could. And what that basically means is not so much how people can find you when they know your company name, but really going deeper and deeper and deeper into that customer journey to understand what exactly that conversation is like, what exactly might be the things that people are thinking, definitely what they're searching for and what they're actually gonna do in order to take that action.
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So one of the best ways to really be top of mind is really to understand each of those aspects. And if you've checked out or you wanna check out the UR Media Company, you know, a mindset that I talk about, the philosophy around that, it really evolves around 3 questions. Those 3 questions are essentially your budget, understanding what resources, time, and or money you have available to you, really understanding what success is, where you're trying to lead people, and what you're ultimately trying to do.
And the probably most important aspect or all of them are pretty important is to really understand and paint a picture of the people you want to target. Who's your avatar? Who do you want to see come through the door again and again and again? And so when I bring all that up, the importance of it is simply in understanding how those people are searching. So one of my absolute favorite sites, I'm a sports junkie, is really to go to sites like ESPN. So if you're actually looking at the video, you're going to see that I'm going to show you a little bit more on what you can do to kind of make sure that you are doing really well with your SEO.
So you go to a site like ESPN.com, one of my favorite sites that I go to very often, you'll be able to kind of get an idea of exactly what people are searching for from a certain you know perspective. So with that being said, you know, you go to a site like esvn.com, you see and know that they're all about sports. So what I usually do is right-click and I go to view page source. And when you go to view page source, you're going to see that there is an opportunity to see exactly how Google Spiders machines, how people quantify them, or even talk about them.
Essentially, this is how your page and your website are going to be understood. So you wanna make sure that you are looking at this page. And when you look at this page, you'll be able to see, okay, what's the title tag? We're going to do control F and we're going to find the title tag by doing a carrot and then typing the title in the carrot and then typing the title again, that's gonna give you within a certain amount of characters what's the follow-on the site. Now, if this was an upstart potential website that didn't have the brand authority that ESPN has, I would say you should put your core products and services there.
If you're gonna be all about football news, put that on your title tag. If it's going to be about hockey news, put that on the title tag. If you're gonna talk about the little high school team that is across the street, put that in the title tag. The important part is that search engines should be able to understand within the limited amount of characters what's to follow on the page of your website. Generally speaking, you're going to be the only one who's going to show up for your company name.
So that's not generally as competitive unless your company name is going to be and has potential keywords. So a lot of times talking with attorneys with legal webshops, you might not want to optimize your site for Harkless, which is my last name law firm, you might want to do it if your law firm's name is DC law firm, but that's a whole branding thing that we can kind of get into in another hack. But the important part is you understand that the core services are potentially going to be, for ESPN, it's gonna be NFL news or NBA news.
And you have a blend of those different characters. And then right after that, you have in your description, you have those that set that that summary of what exactly it is that's the follow on your website. And I think that's so important for everybody to definitely understand. And the reason is because it allows you to go a little bit deeper into what exactly is a follow on your site. So keep that in mind of really understanding the psychology of the target clients that you're trying to connect with and being able to kind of use that content to be able to kind of connect them to that.
So with that being said, that's just a little bit of a hack that I think a lot of businesses forget about, they don't understand. Also, understand that Every page of your website has a different title tag and meta description. So if I go to Buffalo Bill's page and I go to view the page source and I search for that title tag, their title tag is going to be completely different in that section. It's going to talk about, it should talk about exactly what's the follow on the page of the website. Again, this is something that could be optimized a lot more.
So you really want to look at that. Often your title tag can also be in the top part of your site. So you want to make sure that you are optimizing your site and the content on your site for those pages that people are searching for. So think about how people are searching, create the pages, the content, the blogs, whatever it is that's going to be optimized to rank well.
And that's not the only part of SEO, but that's one of the parts that I think people forget about to really succeed you do the things before you actually start to optimize the research, the homework, the psychology of how people are searching. Hi, this is Gresh signing out. For more information, please let us know if there's anything we can do to help. I'm super excited about the 1300 episodes and I hope you took a lot away from this CEO hack.
8:16 – Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
00:27 - Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.
00:40 - Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast and this is episode number 1300 of the I AM CEO podcast. Like I promised, you definitely see and will see more creative posts, and different types of ways that we're approaching this podcast. I've been able to hit now 1300 episodes, which is nothing less than a blessing. So I'm super excited to get this opportunity to talk with you about a CEO hack that I lean on, especially from a digital marketing perspective. So often when people are thinking about SEO, they are thinking about how people can type in their company name and show up and rank online.
And while there is definitely a time and place for that, the really big opportunity is for people who don't know who you are. And I think that most people don't look at SEO from the psychological standpoint that they could. And what that basically means is not so much how people can find you when they know your company name, but really going deeper and deeper and deeper into that customer journey to understand what exactly that conversation is like, what exactly might be the things that people are thinking, definitely what they're searching for and what they're actually gonna do in order to take that action.
So one of the best ways to really be top of mind is really to understand each of those aspects. And if you've checked out or you wanna check out the UR Media Company, you know, a mindset that I talk about, the philosophy around that, it really evolves around 3 questions. Those 3 questions are essentially your budget, understanding what resources, time, and or money you have available to you, really understanding what success is, where you're trying to lead people, and what you're ultimately trying to do.
And the probably most important aspect or all of them are pretty important is to really understand and paint a picture of the people you want to target. Who's your avatar? Who do you want to see come through the door again and again and again? And so when I bring all that up, the importance of it is simply in understanding how those people are searching. So one of my absolute favorite sites, I'm a sports junkie, is really to go to sites like ESPN. So if you're actually looking at the video, you're going to see that I'm going to show you a little bit more on what you can do to kind of make sure that you are doing really well with your SEO.
So you go to a site like ESPN.com, one of my favorite sites that I go to very often, you'll be able to kind of get an idea of exactly what people are searching for from a certain you know perspective. So with that being said, you know, you go to a site like esvn.com, you see and know that they're all about sports. So what I usually do is right-click and I go to view page source. And when you go to view page source, you're going to see that there is an opportunity to see exactly how Google Spiders machines, how people quantify them, or even talk about them.
Essentially, this is how your page and your website are going to be understood. So you wanna make sure that you are looking at this page. And when you look at this page, you'll be able to see, okay, what's the title tag? We're going to do control F and we're going to find the title tag by doing a carrot and then typing the title in the carrot and then typing the title again, that's gonna give you within a certain amount of characters what's the follow-on the site. Now, if this was an upstart potential website that didn't have the brand authority that ESPN has, I would say you should put your core products and services there.
If you're gonna be all about football news, put that on your title tag. If it's going to be about hockey news, put that on the title tag. If you're gonna talk about the little high school team that is across the street, put that in the title tag. The important part is that search engines should be able to understand within the limited amount of characters what's to follow on the page of your website. Generally speaking, you're going to be the only one who's going to show up for your company name.
So that's not generally as competitive unless your company name is going to be and has potential keywords. So a lot of times talking with attorneys with legal webshops, you might not want to optimize your site for Harkless, which is my last name law firm, you might want to do it if your law firm's name is DC law firm, but that's a whole branding thing that we can kind of get into in another hack. But the important part is you understand that the core services are potentially going to be, for ESPN, it's gonna be NFL news or NBA news.
And you have a blend of those different characters. And then right after that, you have in your description, you have those that set that that summary of what exactly it is that's the follow on your website. And I think that's so important for everybody to definitely understand. And the reason is because it allows you to go a little bit deeper into what exactly is a follow on your site. So keep that in mind of really understanding the psychology of the target clients that you're trying to connect with and being able to kind of use that content to be able to kind of connect them to that.
So with that being said, that's just a little bit of a hack that I think a lot of businesses forget about, they don't understand. Also, understand that Every page of your website has a different title tag and meta description. So if I go to Buffalo Bill's page and I go to view the page source and I search for that title tag, their title tag is going to be completely different in that section. It's going to talk about, it should talk about exactly what's the follow on the page of the website. Again, this is something that could be optimized a lot more.
So you really want to look at that. Often your title tag can also be in the top part of your site. So you want to make sure that you are optimizing your site and the content on your site for those pages that people are searching for. So think about how people are searching, create the pages, the content, the blogs, whatever it is that's going to be optimized to rank well.
And that's not the only part of SEO, but that's one of the parts that I think people forget about to really succeed you do the things before you actually start to optimize the research, the homework, the psychology of how people are searching. Hi, this is Gresh signing out. For more information, please let us know if there's anything we can do to help. I'm super excited about the 1300 episodes and I hope you took a lot away from this CEO hack.
8:16 - Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
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