IAM1810 – How This CEO & Founder of an Embroidery Company Starts Her Day with the Word

Why it was selected for “CBNation Architects”:

In this episode of the I AM CEO Podcast, host Gresham Harkless interviews Cathy H. Harkless, the CEO and founder of Yhtack in Stitches, an embroidery company that specializes in personalized, customized products for clients. Cathy shares her journey as an entrepreneur, and how she came to start a company that creates unique products for a variety of life events.

In the interview, Cathy shares insights into how she starts her day with scripture and the Daily Word to ground herself and stay focused on her mission. She also shares her favorite business book, “Called to Create,” which has helped her to sharpen her focus and build a successful business.

Throughout the interview, Cathy emphasizes the importance of staying persistent and never giving up on one's goals, even when the going gets tough. She also emphasizes the importance of having flexibility as a CEO to create one's own schedule and balance work and personal life.

Overall, this episode provides valuable insights and advice for entrepreneurs looking to build a successful business while staying grounded and true to their mission. Cathy's experience, perseverance, and dedication make this a must-listen episode for anyone looking to start their own business or grow an existing one.

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Transcription:

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Cathy H. Harkless Teaser 00:00

Our orders are very unique. Our clients are very unique and they come with whatever they can imagine, and then we take that and we imagine the possibilities. That's our tagline. And that seems to have taken us over the last couple of years and it doesn't seem to stop. They get more unique and more specialized.

Intro 00:24

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:50

Hello, this is Gresh from the I AM CEO podcast, and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call a CB nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. Marketing, Advertising, PR and Sales. I would just say the name of the game is being found and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make?

This is where we will go into this month. Looking at visibility, branding, marketing, public relations, sales, being the lifeblood of businesses, building media companies, and so much more. This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify and maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. And I have a very special guest on the show today. Cathy Harkless from YHtack in Stitches. Cathy, it's great to have you on the show.

Cathy H. Harkless 02:22

Thank you, Gresham. Thanks for having me.

Gresham Harkless 02:25

No problem. No problem. And if you don't know, Cathy is my mom. So I wanted to make sure to kick off the show to have Cathy on or a.k.a. my mom on this show. What I wanted to do was just read a little bit about her and all the things that she's been able to accomplish.

Cathy H. Harkless is the founder of YhTack in Stitches. Yhtack in Stitches is an embroidery company offering embroidery and digitizing of logos, designs, and images. They personalize and individualize and customize.

Their talented team consists of needle art and have a passion for crochet, embroidery, personalizing gifts with bling and embellishment for gift giving for life events such as babies, birthdays, weddings, retirements, memorials, gift baskets, and their gorgeous line of realtor baskets.

The Yhtack team strives to exceed their clients expectations by imagining the possibilities and the amazing world of needle arts. So Cathy, are you ready to get started and speak to the I AM CEO community?

Cathy H. Harkless 03:25

I am. I'm very excited too.