Amir Shiekh is the Founder and CEO of 4b, a social platform bringing together original controversial news and topics from both sides. The unique concept came from years of frustration listening to divisive and bias content from all media sources. Amir is committed to bringing people together through respectful and productive fact-based content in an intuitive social platform.
- CEO Hack: Look up and learn from successful people across different industries
- CEO Nugget: Focus on less things and do those things better
- CEO Defined: Getting results and not giving excuses
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you’ve come to the right place, Gresham Harkless values your time and is ready to share with you precisely the information you’re in search of. This is the I am CEO podcast.
Gresham Harkless 0:29
Hello, hello. Hello, this is Gresh from me. I am CEO podcast and I have a very special guest on the show today of Amir Sheikh of 4b. Amir, it's awesome to have you on show.
Amir Sheikh 0:38
Thank you for having me. Appreciate it.
Gresham Harkless 0:40
No problem. Super excited to have you on. And before we jumped in, I want to read a little bit more about a Amir so you can hear about all the awesome things that he's doing. And Amir is the Founder and CEO of 4b, a social platform bringing together original controversial news and topics from both sides. The unique concept came from years of frustration listening to divisive and bias content from all media sources. Amir is committed to bringing people together through respectful and productive fact-based content in an intuitive social platform. Amir, are you ready to speak to the iamceo community?
Amir Sheikh 1:13
Gresham Harkless 1:14
Awesome, let's do it. So they kick everything off, I want to rewind the clock a little bit and ask you what I call your CEO story. And we'll let you get started with the business.
Amir Sheikh 1:23
Yeah, for sure. So, you know, in your intro, you kind of mentioned it, but I think we all see it today, just a divisiveness and the energy and passion. And obviously, with COVID, and economy and just all the things going on, is magnifying that. It had nothing to do with the timing of this platform. But it kind of goes to what the need is of today in that marketplace. And so we have people that consciously and subconsciously kind of stay in their bubbles of their lane, and they're only absorbing information that really, they can relate to. And you know, the danger with that is that you're not getting the whole story. And so the solution is our platform, which is exposing to the other side, exposing ideas and also to other people. And a big part of the platform is making sure that it's fact base, it's cited, and that it's in short form. And it's intuitive, so that, you know, we're all busy with life and family and work and and what we're working on. And so just to be respectful of time, and to make sure that we can make a effective, effective method of connecting with the news and engaged with it in a two way. format.
Gresham Harkless 2:57
Nice. Yeah, absolutely. Appreciate that. And I know when we were initially connected, I love that aspect of it. Because as you said, and as I read in your bio, definitely can be divisive, some of the topics that people are thinking about, and often it can be sometimes difficult to even show the other side of the coin, so to speak, let alone have that opportunity to see that within the platform. So that's why I love you know, everything that you're building and working on and creating.
Amir Sheikh 3:22
Yeah, no, definitely, I think I think the biggest issue, in my opinion, is that we're not even listening. You know, we say that we listen, we say that we're open minded. But we're not, we're not. And in most people, it's probably subconscious. I think there's people that will admit it. But all of us, you know, employ different internal strategies, or if you want to call it that, to kind of stay in our bubble in our lane and feel good about, you know, how we look at the world. And unfortunately, there's consequences with that. And, you know, we see a lot of those consequences today with everything that's going on.
Gresham Harkless 4:01
Absolutely at a they've manifested themselves, like bubbled to the top or overflow to the top, it might be even a better way to say and some of the things that we see today, but I appreciate you bringing light to that because I think so many times as you said, that bubble, in that comfort zone a lot of times is based off of ceramic shell sometimes around people that think and talk and have the same perspective just like you. And a lot of times not only is that a detriment, I think to ourselves individually, but it's also a detriment to the world, and everything that that we can create and seed and make the world an absolutely better place. So I know you touched on it a little bit. Could you take us through exactly like how exactly your platform works and what exactly people will find and the ways that they're able to kind of create that connectedness and interact with your with your site.
Amir Sheikh 4:49
Yeah, definitely. So we're on App Store, Google Play Store and the web. But when you come on, you create an account, profile and you subscribe to different categories ranging from, you know, beauty and makeup to sports science, whatever your interests are. And from that, you'll get articles that are pertinent that you know relate to those specific categories. As we publish new content, you'll get notifications within those categories. The articles are unofficially around 500 words. That's, that's kind of our target. And there's two writers, which are opposing. So and I'm going to use this extreme example, to make a point. But let's say if the article is a, you know, is the earth flat. And so you'll have an, you're having a writer that will say it's round, and you have one that will say it's flat, they'll each have approximately 250 words to make their case and cite it and reference it. And then there'll be a fact box, which is created by our team internally neutral, and not make any case of just listing facts. And then there's voting. So there's voting questions after you read through that, there's comments section. And so you're really engaging with the content, you're not just only being exposed. And as you interact with the platform, you also have a profile, which is similar to like Instagram, that you have a feed and in different boxes, the difference is, the platform actually generates your profile for you. So when you comment, when you vote, when you any kind of interaction is kind of documented in it in a nice, pretty way. And so if I am following you, or if I look up Gresham, you know, I'll be able to tell what your views are, and what your opinion is on important issues. And so it's kind of Instagram except just on your, on your brain or your thoughts on important issues.
Gresham Harkless 6:59
Yeah that that makes a lot of sense. And kind of having that visibility to be able to kind of understand that. But as you said, as well, too, is getting to see and read and understand even that opposing thought or opposing perspective is so huge, because I think so many times those conversations never happened and get an opportunity for that are getting the platform by which that to facilitate that is something that's huge.
Amir Sheikh 7:20
Yeah, I think that, you know, again, there's a variety of tactics that the network's immediate use, but there's probably, you know, many more tactics that we use as individuals. You know, when we're speaking or communicating, we cut people off, or, you know, we get emotional, or we use hyper power leaves, and, you know, extreme examples, and just all kinds of things. And I think that it, you know, creating a platform where everybody kind of has an equal opportunity to make their case. And it's, it's really structured in a way that it's, you know, fact based so that, you know, we can eliminate some of those tactics that are, you know, unproductive and they get away from the core of the issue, and it basically divides us. And so, to limit that is really, really a big part of what our platform does.
Gresham Harkless 8:10
Yeah, absolutely. And getting all that information out, there is definitely huge that visibility, and transparency is something that we all kind of, I think, hoping and crave for. And so do you feel like that is what I would call your secret sauce, and it could be for yourself as an individual or your organization or combination of both? What do you feel kind of sets you apart and makes you unique?
Amir Sheikh 8:29
Yeah, I think that, having that, and not having a specific lane in the sense that, you know, we don't have a core consumer, our consumers, everyone. And, you know, our, our purpose is to bring people together. And, you know, and I'll use kind of political because it's easy, easy analogy, but you know, you have your Fox News, listeners, and then you have your cnn listeners, and they're very distinct. And those networks cater to their audience in a very distinct way. Now, they both claim that they're objective, and truthful, and all of that, but you know, if you look at their main pages, they'll be very different. And their stories are very different. And so obviously, you know, some both of them can't be right. And so I think that for us to be unique is really is to is to, is to be able to bring everyone together on the same platform.
Gresham Harkless 9:25
Yeah, absolutely. And, and kind of being aware of that other opposing viewpoint, as you mentioned, as well as who is so important, but be able to, as you said, create that platform where it's not either or it's a combination of both on that platform, you get to see those different perspectives from as you know, granular as a as the individual users is definitely huge. So I wanted to switch gears a little bit, and I want to ask you for what I call a CEO hack. And this could be like an app, a book or habit that you have, but what's something that makes you more effective and efficient?
Amir Sheikh 9:56
I think that you know, for me, I really looked at people who are, quote unquote successful. And, you know, across different industries. And you know, one thing that I've, you know, a few things that I've seen that are in common regardless of what they do. And success is not just measured in metrics and money or, or transactions, but I think that you have to be hard working, you have to understand clearly your direction. And you have to be able to stay consistent. I think that, you know, when you're dealing with something like what we're doing a startup and you're entering, you're basically creating a marketplace, right? There's nobody in that space, there's nobody doing it. And so there's, you know, there's so many obstacles, a lot of them are mental, and a lot of them are doubtful, and a lot of people not able to connect or understand because they haven't seen it, and just, you know, stay focused, to make sure you you work hard and understand your vision and stay on path. I think that is really important for me, and is really helped to get this platform to where it is today.
Gresham Harkless 11:14
And so now it asked me for what I call a CEO nugget. And this could be a word of wisdom or a piece of advice. And might be something if you were to happen to a time machine, you would tell your younger business self.
Amir Sheikh 11:25
Yeah, I mean, I think, you know, for me would be is do less, or focus on less things and, and do those things better, or put more resources and attention on fewer things? and work on doing those better than trying to do too many things at one time?
Gresham Harkless 11:48
Absolutely. And so now I wanted to ask you my absolute favorite question, which is a definition of what it means to be a CEO. And we're hoping to have different, quote unquote, CEOs on the show. So Amir, what does being a CEO mean to you?
Amir Sheikh 11:59
Yeah, I think for me, personally, it's getting results. And so if you, if you look at all of the obstacles, regardless of what business you're in, they're going to come, it's just it. That's the reality of being in business. It's how you deal with them. And whether you make excuses whether you give up whether you you know, decide to change direction, whether you decide to hire or fire, whatever the decisions you make along the way, at the end of the day, see, he owes job is to make sure that you get the result, not that you give an excuse. And I think that, you know, to me, that's personally what a CEO represents and what the purpose is.
Gresham Harkless 12:47
Yeah, absolutely. A lot of times, it's what are you doing to kind of move that needle forward? What are you doing to get those things done that need to be done? I think so many times, when you're in the position, or have that title, whatever that title might be. That's often how we're measured and they your ability to make an inch show in provide that opportunity for that impact that we all hope to have. But if you're not actually doing it, then what exactly are you doing to kind of have that impact. So I think if we remind ourselves of that, then we can definitely put ourselves in a position to be that person that gets things done, and to be ultimately that quote, unquote, CEO. So truly appreciate that definition of mirror, and I appreciate your time even more, what I wanted to do is pass you the mic, so to speak, just to see if there's anything additional, you can let our readers and listeners know and of course, how best they can get ahold of you, and find out about all awesome things you're working on.
Amir Sheikh 13:40
Yeah, definitely. I mean, I think that outside of a business sense, on a personal note, a big motivation. motivational factor was just on a good note bringing people together, I think that, you know, if you look at humanity today, and how much if you measure levels of wealth, pain, suffering, all of whatever metrics you want to use, and you measure it from 100 years ago, and hundreds of years ago, were outperforming on just about every metric. But if you talk to people today, you know, you don't see that, you know, you see people that are depressed and oppressed and whatever other words you want to use, and it's it's, it's really an extreme level. And so there's a difference between what we feel and what the reality is, clearly. And, but something needs to be done. And I think that, you know, what the media has been doing, and I think it's, you know, financially motivated to really divide people and, and, you know, use extreme examples to get people's emotions going and all of those things. You know, there's consequences for that. And, you know, we're going to feel that our children are going to feel that and so on and so forth. And I think the right thing to do is to is to work the other way. And, and let's work together on solving these problems not blaming each other and saying, hey, you're it's your fault or my fault or whoever's fault it is. And I think that for me personally with this platform, that's, that's the, that's the biggest accomplished accomplishment that we can make is to, is to bring people together, even if we just get people to just listen to the other side, not even change their mind. I think that, you know, I'd be considered a success. Absolutely. Yeah. And also, I think, you know, you know, for us, we're just 4b.world online, if you go to the app store, or the Google Play Store is just the number 4 and then B. And, you know, we're the only 4B so that that should pop up. And yeah I really appreciate your time.
Gresham Harkless 15:58
No problem, definitely appreciate you. And we will definitely have the links and information in the show notes. But I appreciate that that reminder, as well, too, as I think so many times, you know, we we want to see the world in a certain way. And I think the best thing that we can do is to kind of create that change ourselves be the change that you hope to see in the world. And I think by pre providing that opportunity and the platform by which that that can happen I truly appreciate you for for championing that. And I think that understanding that we can do that is definitely something that as entrepreneurs as business owners, as CEOs and solution providers, we're, we have it within our hands and our minds in order to do that. So I appreciate you for leading that charge as well too. And I hope you have a phenomenal rest of the day.
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